Brandwave

Creative Fabrica vs Creative Market:Which is more popular?

In September 2026, Creative Fabrica and Creative Market were level in searches among design asset marketplaces in New Zealand, with an estimated 880 versus 930 branded searches, at 3.7% and 3.9% of the total. When we asked ChatGPT and Google AI Overviews about design asset marketplaces, Creative Market appeared in four of the five answers and Creative Fabrica in two. Creative Market was mentioned before Creative Fabrica in every answer.

Among design asset marketplaces in New Zealand in September 2026

Who do people search for more?

Creative Market, about 6% more searches than Creative Fabrica

Creative Market 930 searchesCreative Fabrica 880 searches

Who does AI mention more?

Creative Market, mentioned in 4 of 5 answers, Creative Fabrica in 2

Creative Market in 4 of 5Creative Fabrica in 2 of 5

Who does AI recommend more?

Creative Market, named ahead of Creative Fabrica in every answer

Creative Market first in 3Creative Fabrica never first

Follow Creative Fabrica vs Creative Market and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top design asset marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Creative Market was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Creative Fabrica was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Creative Market was listed before Creative Fabrica in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Creative Market1st
  2. Envato2nd
  3. UI83rd
  4. Adobe Stock4th
  5. Creative Fabrica5th
  6. Dafont–
  7. Freepik–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Creative Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Envato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UI83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Stock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creative Fabrica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dafont0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freepik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about design asset marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Creative Fabrica or Creative Market more popular in search?

This chart shows how often people search Google for Creative Fabrica and Creative Market by name. Each line represents a brand's share of searches for all seven design asset marketplaces we track, month by month, from searches in New Zealand.

Creative Fabrica and Creative Market among design asset marketplaces in New Zealand, by month

Share of searches by month for Creative Market, Creative Fabrica. The figures are in the table below the chart.

View monthly share of searches table
MonthDafontAdobe StockEnvatoFreepikCreative MarketCreative FabricaUI8
Oct 202529.8%29.3%17.7%16.3%3%3.8%0.09%
Nov 202526.6%31.7%16.6%17.6%3.3%4.1%0.1%
Dec 202529.2%28.6%17.8%16.1%2.6%5.6%0.04%
Jan 202628.6%27.8%17.4%15.6%3.9%6.7%0.08%
Feb 202634.1%27%16.5%15%3%4.3%0.07%
Mar 202634%27.2%13.7%18.5%2.9%3.6%0.08%
Apr 202630.9%29.9%15.1%16.6%2.7%4.8%0.07%
May 202633.9%26.9%13.7%18.2%3%4.3%0.07%
Jun 202635.5%28.2%16.7%12.8%3.2%3.5%0.03%
Jul 202636%28%16.4%12.5%3.4%3.7%0.04%
Aug 202638.9%25.3%18.1%11.2%3.5%2.7%0.08%
Sep 202635%27.9%19.1%10.3%3.9%3.7%0.04%

How has the Creative Fabrica and Creative Market comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand design asset marketplaces in September 2026?

2 changes

  1. In September 2026, Creative Fabrica gained share of searches among design asset marketplaces in New Zealand, from 2.7% to 3.7%.

  2. Creative Market’s share of searches among design asset marketplaces in New Zealand has gained ground for 3 months in a row, from 3.2% to 3.9% in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Creative Fabrica’s and Creative Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Creative Fabrica

1 branded search term

  • creative fabrica

Creative Market

8 branded search terms

  • creative market
  • creative market fonts
  • creative market mockups
  • creative market templates
  • creativemarket
  • creativemarket fonts
  • creativemarket mockups
  • creativemarket templates

How the Brand Demand Index is measured

Other head-to-heads among design asset marketplaces

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free