Brandwave

Core Collective vs Studio Pilates International:Which is more popular?

In September 2026, Studio Pilates International had more branded searches than Core Collective among Auckland Pilates studios in New Zealand. Studio Pilates International had about 430 branded searches, while Core Collective had 50. Studio Pilates International made up 3% of all Auckland Pilates studio searches we track, and Core Collective accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about Auckland Pilates studios, Core Collective appeared in all three answers and Studio Pilates International in two. Core Collective was mentioned before Studio Pilates International in every answer.

Among Auckland Pilates studios in New Zealand in September 2026

Who do people search for more?

Studio Pilates International, about 9 searches for every 1 for Core Collective

Studio Pilates International 430 searchesCore Collective 50 searches

Who does AI mention more?

Core Collective, mentioned in every answer we collected

Core Collective in 3 of 3Studio Pilates International in 2 of 3

Who does AI recommend more?

Core Collective, named ahead of Studio Pilates International in every answer

Core Collective first in 3Studio Pilates International never first

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Top Auckland Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, Core Collective appeared in all three answers. Studio Pilates International was mentioned in two out of three: in two of the three ChatGPT answers. Core Collective was listed before Studio Pilates International in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Core Collective1st
  2. Reform Fitness2nd
  3. Studio Soléa3rd
  4. Studio Pilates International4th
  5. SO Fitness5th
  6. Unity Studios5th
  7. Sala7th
  8. Aligne Studio–
  9. Always Pilates–
  10. KX Pilates–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Auckland Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Core Collective or Studio Pilates International more popular in search?

This chart shows how often people search Google for Core Collective and Studio Pilates International by name. Each line represents a brand's share of searches for all 11 Auckland Pilates studios we track, month by month, from searches in New Zealand.

Core Collective and Studio Pilates International among Auckland Pilates studios in New Zealand, by month

Share of searches by month for Studio Pilates International, Core Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSO FitnessAligne StudioAlways PilatesStudio SoléaStudio Pilates InternationalUnity StudiosKX PilatesSalaCore CollectivePeak Pilates & Physiotherapy
Oct 202580.9%8.9%0.42%4.3%0.06%3.4%0.54%0.48%0.3%0.42%0.3%
Nov 202581%9.2%0.31%3.7%0.69%3.5%0.44%0.25%0.31%0.31%0.25%
Dec 202580.7%8.8%0.32%3.8%0.88%3.4%0.4%0.56%0.32%0.48%0.32%
Jan 202679.6%9.8%0.34%3.4%1.2%3.4%0.8%0.4%0.4%0.57%0.11%
Feb 202674.7%11.2%0.32%3.8%3.8%3.6%0.9%0.51%0.45%0.51%0.26%
Mar 202676.3%10.1%0.88%4.2%3.5%2.7%0.82%0.53%0.29%0.41%0.41%
Apr 202673.7%9.2%3.9%3.1%3.1%3.6%0.7%1.7%0.32%0.32%0.45%
May 202667.9%8.7%5.5%4.4%3.6%4%0.86%3.7%0.43%0.37%0.43%
Jun 202671.5%9.3%4.7%3.8%3.1%3.2%0.89%2.1%0.58%0.32%0.58%
Jul 202671.7%10.2%4.2%3.4%2.7%3.7%0.77%1.9%0.63%0.35%0.35%
Aug 202673%8.3%4.9%4%2.6%3.4%0.95%1.2%0.61%0.54%0.47%
Sep 202673.7%7.2%5.2%4.1%3.3%3%1.2%0.98%0.63%0.35%0.28%

How has the Core Collective and Studio Pilates International comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland Pilates studios in September 2026?

3 changes

  1. In September 2026, Studio Soléa overtook Studio Pilates International to rank 5th among Auckland Pilates studios in New Zealand, with 3.3% of the searches.

  2. Estimated monthly branded searches for Core Collective in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

  3. Estimated monthly branded searches for Studio Pilates International in New Zealand fell 23.2% over 12 measured months, from 560 to 430 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Core Collective’s and Studio Pilates International’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Core Collective

2 branded search terms

  • core collective auckland
  • core collective pilates

Studio Pilates International

2 branded search terms

  • studio pilates international
  • studio pilates international albany

How the Brand Demand Index is measured

Other head-to-heads among Auckland Pilates studios

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