Core Collective vs Peak Pilates & Physiotherapy:Which is more popular?
In September 2026, Core Collective had more branded searches than Peak Pilates & Physiotherapy among Auckland Pilates studios in New Zealand. Core Collective had about 50 branded searches, while Peak Pilates & Physiotherapy had 40. Core Collective made up 0.35% of all Auckland Pilates studio searches we track, and Peak Pilates & Physiotherapy accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about Auckland Pilates studios, Core Collective appeared in all three answers and Peak Pilates & Physiotherapy in none.
Who do people search for more?
Core Collective, about 25% more searches than Peak Pilates & Physiotherapy
Who does AI mention more?
Core Collective, mentioned in every answer we collected
Who does AI recommend more?
Core Collective, the only one of the two named
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Top Auckland Pilates studios in ChatGPT and Google AI Overviews
In three ChatGPT questions, Core Collective appeared in all three answers. Peak Pilates & Physiotherapy did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Core Collective3 of 3Named in 3 of 3 ChatGPT answers
Reform Fitness2 of 3Named in 2 of 3 ChatGPT answers
Studio Soléa2 of 3Named in 2 of 3 ChatGPT answers
Studio Pilates International2 of 3Named in 2 of 3 ChatGPT answers- Unity Studios2 of 3Named in 2 of 3 ChatGPT answers
- Sala2 of 3Named in 2 of 3 ChatGPT answers
SO Fitness1 of 3Named in 1 of 3 ChatGPT answers
Aligne Studio0 of 3Named in 0 of 3 ChatGPT answers
Always Pilates0 of 3Named in 0 of 3 ChatGPT answers
Peak Pilates & Physiotherapy0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland Pilates studios
3 answers
Asked ChatGPT
“Which Pilates studio should I join in Auckland, New Zealand?”
Asked ChatGPT
“What are the best Pilates studios in Auckland, New Zealand?”
Asked ChatGPT
“What's the best Pilates studio in Auckland, New Zealand for a reformer class?”
Searched Google, AI Overview
“pilates auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“reformer pilates auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Core Collective or Peak Pilates & Physiotherapy more popular in search?
This chart shows how often people search Google for Core Collective and Peak Pilates & Physiotherapy by name. Each line represents a brand's share of searches for all 11 Auckland Pilates studios we track, month by month, from searches in New Zealand.
Share of searches by month for Core Collective, Peak Pilates & Physiotherapy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | SO Fitness | Aligne Studio | Always Pilates | Studio Soléa | Studio Pilates International | Unity Studios | KX Pilates | Sala | Core Collective | Peak Pilates & Physiotherapy |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.9% | 8.9% | 0.42% | 4.3% | 0.06% | 3.4% | 0.54% | 0.48% | 0.3% | 0.42% | 0.3% |
| Nov 2025 | 81% | 9.2% | 0.31% | 3.7% | 0.69% | 3.5% | 0.44% | 0.25% | 0.31% | 0.31% | 0.25% |
| Dec 2025 | 80.7% | 8.8% | 0.32% | 3.8% | 0.88% | 3.4% | 0.4% | 0.56% | 0.32% | 0.48% | 0.32% |
| Jan 2026 | 79.6% | 9.8% | 0.34% | 3.4% | 1.2% | 3.4% | 0.8% | 0.4% | 0.4% | 0.57% | 0.11% |
| Feb 2026 | 74.7% | 11.2% | 0.32% | 3.8% | 3.8% | 3.6% | 0.9% | 0.51% | 0.45% | 0.51% | 0.26% |
| Mar 2026 | 76.3% | 10.1% | 0.88% | 4.2% | 3.5% | 2.7% | 0.82% | 0.53% | 0.29% | 0.41% | 0.41% |
| Apr 2026 | 73.7% | 9.2% | 3.9% | 3.1% | 3.1% | 3.6% | 0.7% | 1.7% | 0.32% | 0.32% | 0.45% |
| May 2026 | 67.9% | 8.7% | 5.5% | 4.4% | 3.6% | 4% | 0.86% | 3.7% | 0.43% | 0.37% | 0.43% |
| Jun 2026 | 71.5% | 9.3% | 4.7% | 3.8% | 3.1% | 3.2% | 0.89% | 2.1% | 0.58% | 0.32% | 0.58% |
| Jul 2026 | 71.7% | 10.2% | 4.2% | 3.4% | 2.7% | 3.7% | 0.77% | 1.9% | 0.63% | 0.35% | 0.35% |
| Aug 2026 | 73% | 8.3% | 4.9% | 4% | 2.6% | 3.4% | 0.95% | 1.2% | 0.61% | 0.54% | 0.47% |
| Sep 2026 | 73.7% | 7.2% | 5.2% | 4.1% | 3.3% | 3% | 1.2% | 0.98% | 0.63% | 0.35% | 0.28% |
How has the Core Collective and Peak Pilates & Physiotherapy comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Peak Pilates & Physiotherapy took it in April 2026, Core Collective took it in August 2026.
- Across the 12 months ending September 2026, Core Collective’s share of searches among Auckland Pilates studios in New Zealand moved from 0.42% to 0.35%, and its estimated monthly branded searches moved from 70 to 50.
- Across the 12 months ending September 2026, Peak Pilates & Physiotherapy’s share of searches among Auckland Pilates studios in New Zealand moved from 0.3% to 0.28%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for New Zealand Auckland Pilates studios in September 2026?
2 changes

Estimated monthly branded searches for Core Collective in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

Estimated monthly branded searches for Peak Pilates & Physiotherapy in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Core Collective’s and Peak Pilates & Physiotherapy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Core Collective
2 branded search terms
- core collective auckland
- core collective pilates
Peak Pilates & Physiotherapy
1 branded search term
- peak pilates and physiotherapy
Other head-to-heads among Auckland Pilates studios

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