Companion vs Sea to Summit:Which is more popular?
In September 2026, Sea to Summit had more branded searches than Companion among camping gear brands in New Zealand. Sea to Summit had about 720 branded searches, while Companion had 10. Sea to Summit made up 0.6% of all camping gear brand searches we track, and Companion accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about camping gear brands, Sea to Summit appeared in two of the five answers and Companion in none.
Who do people search for more?
Sea to Summit, about 72 searches for every 1 for Companion
Who does AI mention more?
Sea to Summit, mentioned in 2 of 5 answers, Companion in 0
Who does AI recommend more?
Sea to Summit, the only one of the two named
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Top camping gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sea to Summit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Companion did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Macpac1st
Kathmandu2nd
Kiwi Camping3rd
Coleman4th
OZtrail5th- Zempire6th
- Sea to Summit6th
Black Wolf–
Companion–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kiwi Camping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coleman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OZtrail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping gear brands
5 answers
Asked ChatGPT
“Which camping gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camping gear brands in New Zealand?”
Asked ChatGPT
“What's the best camping gear brand in New Zealand for a family campsite?”
Searched Google, AI Overview
“camping equipment nz”
Searched Google, AI Overview
“outdoor gear nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Companion or Sea to Summit more popular in search?
This chart shows how often people search Google for Companion and Sea to Summit by name. Each line represents a brand's share of searches for all nine camping gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sea to Summit, Companion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Macpac | Zempire | Kiwi Camping | OZtrail | Coleman | Sea to Summit | Black Wolf | Companion |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 43.3% | 6.8% | 3.8% | 2.2% | 1.3% | 0.64% | 0.34% | 0.01% |
| Nov 2025 | 45.9% | 39.4% | 6.1% | 3.9% | 2.3% | 1.6% | 0.54% | 0.28% | <0.01% |
| Dec 2025 | 40.9% | 41.3% | 7.6% | 4.2% | 3% | 2.3% | 0.46% | 0.21% | 0.01% |
| Jan 2026 | 38.7% | 39.1% | 10.3% | 5.6% | 3.2% | 2.3% | 0.52% | 0.28% | 0.01% |
| Feb 2026 | 42.9% | 44.7% | 4.9% | 3.3% | 2% | 1.2% | 0.73% | 0.24% | 0.01% |
| Mar 2026 | 45.5% | 47% | 2.6% | 2.2% | 1.1% | 0.67% | 0.65% | 0.25% | 0.01% |
| Apr 2026 | 50.3% | 44% | 2.1% | 1.7% | 0.72% | 0.43% | 0.52% | 0.25% | 0.01% |
| May 2026 | 47.3% | 48.3% | 1.5% | 1.2% | 0.54% | 0.3% | 0.58% | 0.28% | 0.01% |
| Jun 2026 | 48.3% | 48.1% | 1.3% | 0.82% | 0.53% | 0.26% | 0.4% | 0.2% | 0.01% |
| Jul 2026 | 52.6% | 43.1% | 1.7% | 0.95% | 0.65% | 0.36% | 0.43% | 0.22% | <0.01% |
| Aug 2026 | 50.2% | 43.2% | 2.6% | 1.4% | 1.2% | 0.52% | 0.52% | 0.33% | 0.01% |
| Sep 2026 | 47.9% | 41.9% | 4% | 2.5% | 1.7% | 0.94% | 0.6% | 0.39% | <0.01% |
How has the Companion and Sea to Summit comparison changed over the last 12 months?
3 findings
- Sea to Summit was ahead of Companion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Companion’s share of searches among camping gear brands in New Zealand moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among camping gear brands in New Zealand moved from 0.64% to 0.6%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand camping gear brands in September 2026?
2 changes
Estimated monthly branded searches for Companion in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Companion’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Companion
2 branded search terms
- companion camping
- companion tent
Sea to Summit
1 branded search term
- sea to summit
Other head-to-heads among camping gear brands
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