Chemistry vs Stanley St:Which is more popular in New Zealand?
In October 2026, Stanley St had more branded searches than Chemistry among creative and integrated agencies in New Zealand. Stanley St had about 2,900 branded searches, while Chemistry had 380. Stanley St made up 26.4% of all creative and integrated agency searches we track, and Chemistry accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about creative and integrated agencies, Chemistry and Stanley St each appeared in one of the five answers. Chemistry and Stanley St were each mentioned first in one of the two answers that named either.
Who do people search for more?
Stanley St, about 8 searches for every 1 for Chemistry
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top creative and integrated agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chemistry was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Stanley St was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chemistry and Stanley St were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Special Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Colenso BBDO3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Motion Sickness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McCann New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bastion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stanley St1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Saatchi & Saatchi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TBWA\New Zealand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chemistry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Werk Agency1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about creative and integrated agencies
5 answers
Asked ChatGPT
“Which creative and integrated agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best creative and integrated agencies in New Zealand?”
Asked ChatGPT
“What's the best creative and integrated agency in New Zealand for a brand campaign?”
Searched Google, AI Overview
“creative agencies nz”
Searched Google, AI Overview
“creative advertising agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Chemistry or Stanley St more popular in search?
This chart shows how often people search Google for Chemistry and Stanley St by name. Each line represents a brand's share of searches for all 16 creative and integrated agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Stanley St, Chemistry. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stanley St | Motion Sickness | Special Group | McCann New Zealand | Bastion | Saatchi & Saatchi | TBWA\New Zealand | VML | Colenso BBDO | Previously Unavailable | Chemistry | Pitchblack Partners | Werk Agency | Ogilvy | Attraction Studio |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.1% | 15.7% | 7.5% | 1.7% | 8.2% | 8.1% | 3.8% | 3.4% | 4.4% | 2.9% | 3.4% | 1.9% | 1.3% | 1.7% | 1.6% |
| Dec 2025 | 34.8% | 16.4% | 7.3% | 5.2% | 7.1% | 5.8% | 3.4% | 2.4% | 3.8% | 2% | 1.9% | 2.5% | 3.1% | 1.9% | 1.1% |
| Jan 2026 | 43.6% | 13.6% | 6.5% | 2.3% | 5.9% | 5.8% | 3.4% | 1.9% | 4.8% | 2.1% | 2% | 1.7% | 1.7% | 1.8% | 1.7% |
| Feb 2026 | 27.3% | 16.7% | 5.6% | 2.8% | 12.9% | 6.8% | 5.7% | 2.2% | 4.5% | 3% | 4.2% | 2% | 1.6% | 1.5% | 2% |
| Mar 2026 | 27.3% | 17.6% | 5.8% | 3.9% | 8.5% | 6.7% | 3.8% | 1.9% | 5.5% | 3% | 7.3% | 2.4% | 1.6% | 1.7% | 2% |
| Apr 2026 | 27.9% | 19.7% | 7% | 7% | 6.7% | 4.6% | 3.9% | 1.9% | 4.6% | 3.1% | 3.8% | 2.5% | 1.6% | 2.2% | 2% |
| May 2026 | 24.1% | 15.3% | 8.3% | 6.9% | 11.3% | 4.8% | 4.1% | 2.3% | 3.9% | 3.2% | 5.6% | 2.6% | 2.1% | 1.9% | 2.1% |
| Jun 2026 | 23.5% | 14.7% | 8.5% | 6.9% | 9.7% | 5.8% | 4% | 2.4% | 5.8% | 3.1% | 5.3% | 2.1% | 2.5% | 2.3% | 2.1% |
| Jul 2026 | 25.5% | 16.4% | 7.2% | 7.3% | 8.6% | 5.1% | 4.2% | 2.5% | 6.3% | 2.8% | 3.6% | 2.2% | 2.2% | 2.4% | 1.8% |
| Aug 2026 | 27.2% | 17.3% | 7.2% | 5.2% | 9.8% | 5.5% | 5.7% | 1.8% | 4.5% | 2.4% | 3.6% | 2.4% | 2% | 1.8% | 2% |
| Sep 2026 | 23.1% | 14.8% | 15.2% | 6.1% | 8.3% | 5.7% | 3.9% | 2.9% | 3.8% | 3.1% | 3.6% | 1.6% | 1.3% | 2.2% | 2.5% |
| Oct 2026 | 26.4% | 19.6% | 7.9% | 7.6% | 6.8% | 5.4% | 3.7% | 3.7% | 3.5% | 3.5% | 3.5% | 1.9% | 1.9% | 1.7% | 1.5% |
How has branded search for Chemistry and Stanley St changed in New Zealand over the last 12 months?
3 findings
- Stanley St was ahead of Chemistry in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Chemistry’s share of searches among creative and integrated agencies in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 370 to 380.
- Across the 12 months ending October 2026, Stanley St’s share of searches among creative and integrated agencies in New Zealand moved from 33.1% to 26.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for New Zealand creative and integrated agencies in October 2026?
2 changes
In October 2026, VML overtook Colenso BBDO and 2 others to rank 8th among creative and integrated agencies in New Zealand, with 3.7% of the searches.
In October 2026, Stanley St gained share of searches among creative and integrated agencies in New Zealand, from 23.1% to 26.4%.
How are Chemistry’s and Stanley St’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Chemistry’s and Stanley St’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chemistry
4 branded search terms
- chemistry advertising agency
- chemistry agency
- chemistry creative agency
- Chemistry Interaction
Stanley St
1 branded search term
- stanleyst
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