Brandwave

CCEL vs LSNZ:Which is more popular in New Zealand?

In October 2026, CCEL had more branded searches than LSNZ among English language schools in New Zealand. CCEL had about 3,600 branded searches, while LSNZ had 2,900. CCEL made up 31.7% of all English language school searches we track, and LSNZ accounted for 25.6%. When we asked ChatGPT and Google AI Overviews about English language schools, CCEL and LSNZ each appeared in two of the five answers. LSNZ was mentioned before CCEL in every answer that named either.

Among English language schools in New Zealand in October 2026

Who do people search for more?

CCEL, about 24% more searches than LSNZ

CCEL 3.6K searchesLSNZ 2.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

CCEL in 2 of 5LSNZ in 2 of 5

Who does AI recommend more?

LSNZ, named ahead of CCEL in 2 of 2 answers

LSNZ first in 2CCEL never first

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Top English language schools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CCEL and LSNZ were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LSNZ was listed before CCEL in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZLC1st
  2. Languages International2nd
  3. Auckland English Academy3rd
  4. Worldwide School of English4th
  5. University of Auckland English Language Academy5th
  6. LSNZ6th
  7. CCEL7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZLC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Languages International4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Auckland English Academy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • University of Auckland English Language Academy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worldwide School of English3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CCEL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LSNZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about English language schools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CCEL or LSNZ more popular in search?

This chart shows how often people search Google for CCEL and LSNZ by name. Each line represents a brand's share of searches for all seven English language schools we track, month by month, from searches in New Zealand.

CCEL and LSNZ among English language schools in New Zealand, by month

Share of searches by month for CCEL, LSNZ. The figures are in the table below the chart.

View monthly share of searches table
MonthCCELLSNZAuckland English AcademyLanguages InternationalNZLCUniversity of Auckland English Language AcademyWorldwide School of English
Nov 202528.5%23.6%18.7%18.7%9.8%0.49%0.1%
Dec 202526.2%21.3%21.3%16.4%14.4%0.49%0%
Jan 202627.8%23%18.2%18.2%12.4%0.48%0%
Feb 202645.5%16%13.5%16%8.4%0.59%0%
Mar 202637.5%16.1%16.1%16.1%13.6%0.42%0.08%
Apr 202636.9%16.4%16.4%16.4%13.3%0.51%0%
May 202629.4%24.4%16.2%16.2%13.2%0.41%0.1%
Jun 202627.8%22.9%18.2%18.2%12.4%0.48%0%
Jul 202628.9%23.3%19.3%15.3%12.9%0.4%0%
Aug 202637.6%25%16.7%11.1%9%0.49%0%
Sep 202628%28%18.7%14.8%10.1%0.39%0.08%
Oct 202631.7%25.6%16.8%14.1%11.5%0.35%0%

How has branded search for CCEL and LSNZ changed in New Zealand over the last 12 months?

3 findings
  • CCEL was ahead of LSNZ in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, CCEL’s share of searches among English language schools in New Zealand moved from 28.5% to 31.7%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
  • Across the 12 months ending October 2026, LSNZ’s share of searches among English language schools in New Zealand moved from 23.6% to 25.6%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for New Zealand English language schools in October 2026?

2 changes

  1. In October 2026, CCEL gained share of searches among English language schools in New Zealand, from 28% to 31.7%.

  2. In October 2026, LSNZ lost share of searches among English language schools in New Zealand, from 28% to 25.6%.

How are CCEL’s and LSNZ’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CCEL’s and LSNZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CCEL

2 branded search terms

  • ccel christchurch
  • ccel co nz

LSNZ

1 branded search term

  • lsnz

How the Brand Demand Index is measured

Other head-to-heads among English language schools

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