Brandwave

CaliWoods vs Hydro Flask:Which is more popular?

In September 2026, Hydro Flask had more branded searches than CaliWoods among metal straw brands in New Zealand. Hydro Flask had about 8,550 branded searches, while CaliWoods had 170. Hydro Flask made up 47% of all metal straw brand searches we track, and CaliWoods accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about metal straw brands, CaliWoods appeared in four of the five answers and Hydro Flask in none.

Among metal straw brands in New Zealand in September 2026

Who do people search for more?

Hydro Flask, about 50 searches for every 1 for CaliWoods

Hydro Flask 8.6K searchesCaliWoods 170 searches

Who does AI mention more?

CaliWoods, mentioned in 4 of 5 answers, Hydro Flask in 0

CaliWoods in 4 of 5Hydro Flask in 0 of 5

Who does AI recommend more?

CaliWoods, the only one of the two named

CaliWoods first in 4Hydro Flask never named

Follow CaliWoods vs Hydro Flask and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top metal straw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CaliWoods was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hydro Flask did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CaliWoods1st
  2. Intentionally Sustainable2nd
  3. Klean Kanteen3rd
  4. Hydro Flask–
  5. Stanley–
  6. YETI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CaliWoods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klean Kanteen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intentionally Sustainable3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YETI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal straw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CaliWoods or Hydro Flask more popular in search?

This chart shows how often people search Google for CaliWoods and Hydro Flask by name. Each line represents a brand's share of searches for all six metal straw brands we track, month by month, from searches in New Zealand.

CaliWoods and Hydro Flask among metal straw brands in New Zealand, by month

Share of searches by month for Hydro Flask, CaliWoods. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskStanleyYETIKlean KanteenCaliWoodsIntentionally Sustainable
Oct 202552.4%40.5%3.9%1.6%1.6%0.05%
Nov 202565%27.8%4.7%1.3%1.1%0.03%
Dec 202559.1%30.8%6.4%1.5%2.2%0.03%
Jan 202663.8%27.2%5.7%1.6%1.6%0.04%
Feb 202663.4%27.1%5.4%2.4%1.6%0.05%
Mar 202664%27.6%4.8%1.6%2%0.05%
Apr 202659.6%31%5.3%2.2%1.8%0.06%
May 202652%40.3%4.7%1.9%1%0.05%
Jun 202643.4%50.6%3.9%1.3%0.71%0.04%
Jul 202656.8%36%4.2%1.7%1.1%0.05%
Aug 202656.7%35.9%4.6%1.7%0.93%0.04%
Sep 202647%44.5%5.7%1.8%0.93%0.05%

How has the CaliWoods and Hydro Flask comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand metal straw brands in September 2026?

2 changes
  1. In September 2026, Hydro Flask lost share of searches among metal straw brands in New Zealand, from 56.7% to 47%.

  2. Estimated monthly branded searches for CaliWoods in New Zealand fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using CaliWoods’ and Hydro Flask’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CaliWoods

1 branded search term

  • caliwoods

Hydro Flask

6 branded search terms

  • hydro flask
  • hydro flask coffee
  • hydro flask sale
  • hydroflask
  • hydroflask lunchbox
  • hydroflask with straw

How the Brand Demand Index is measured

Other head-to-heads among metal straw brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.