Brandwave

C4 vs Mother:Which is more popular in New Zealand?

In October 2026, Mother had more branded searches than C4 among energy drink brands in New Zealand. Mother had about 1,530 branded searches, while C4 had 690. Mother made up 5.3% of all energy drink brand searches we track, and C4 accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about energy drink brands, C4 and Mother each appeared in two of the five answers. C4 and Mother were each mentioned first in two of the four answers that named either.

Among energy drink brands in New Zealand in October 2026

Who do people search for more?

Mother, about 2 searches for every 1 for C4

Mother 1.5K searchesC4 690 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

C4 in 2 of 5Mother in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

C4 first in 2Mother first in 2

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Top energy drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, C4 was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Mother was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. C4 and Mother were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Red Bull1st
  2. V Energy2nd
  3. Monster Energy3rd
  4. C44th
  5. Mother5th
  6. Prime–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Bull5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • V Energy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monster Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mother2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • C42 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about energy drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is C4 or Mother more popular in search?

This chart shows how often people search Google for C4 and Mother by name. Each line represents a brand's share of searches for all six energy drink brands we track, month by month, from searches in New Zealand.

C4 and Mother among energy drink brands in New Zealand, by month

Share of searches by month for Mother, C4. The figures are in the table below the chart.

View monthly share of searches table
MonthRed BullV EnergyMonster EnergyMotherPrimeC4
Nov 202552.5%17.7%21.2%3%4.1%1.6%
Dec 202557.1%16.2%17.7%2.8%4.6%1.6%
Jan 202645.9%22.8%19.8%4.2%5%2.3%
Feb 202643%24.7%22.8%4.1%3.5%1.9%
Mar 202644.3%22.6%23.8%4.3%3.4%1.6%
Apr 202643.5%23.3%22%5.4%3.8%1.9%
May 202640.8%24%24.1%5.1%4%2%
Jun 202646.1%23.1%21.6%4.4%2.9%1.9%
Jul 202651%18.7%17.4%3.5%7.5%1.9%
Aug 202642.1%24.9%23.3%4.2%3.4%2.1%
Sep 202643.4%26.2%22%4.1%2.5%1.8%
Oct 202642.7%24.5%22.1%5.3%3%2.4%

How has branded search for C4 and Mother changed in New Zealand over the last 12 months?

3 findings
  • Mother was ahead of C4 in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, C4’s share of searches among energy drink brands in New Zealand moved from 1.6% to 2.4%, and its estimated monthly branded searches moved from 450 to 690.
  • Across the 12 months ending October 2026, Mother’s share of searches among energy drink brands in New Zealand moved from 3% to 5.3%, and its estimated monthly branded searches moved from 840 to 1.5K.

How did search popularity change for New Zealand energy drink brands in October 2026?

2 changes
  1. In October 2026, Mother gained share of searches among energy drink brands in New Zealand, from 4.1% to 5.3%.

  2. In October 2026, C4 gained share of searches among energy drink brands in New Zealand, from 1.8% to 2.4%.

How are C4’s and Mother’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using C4’s and Mother’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

C4

4 branded search terms

  • c4 energy
  • c4 energy cans
  • c4 energy drink
  • c4energy

Mother

3 branded search terms

  • mother cans
  • mother energy
  • mother energy drink

How the Brand Demand Index is measured

Other head-to-heads among energy drink brands

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