Brandwave

Bupa New Zealand vs Oceania Healthcare:Which is more popular?

In September 2026, Oceania Healthcare had more branded searches than Bupa New Zealand among retirement village operators in New Zealand. Oceania Healthcare had about 3,370 branded searches, while Bupa New Zealand had 390. Oceania Healthcare made up 14% of all retirement village operator searches we track, and Bupa New Zealand accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about retirement village operators, Bupa New Zealand and Oceania Healthcare each appeared in two of the five answers. Oceania Healthcare was mentioned before Bupa New Zealand in every answer that named either.

Among retirement village operators in New Zealand in September 2026

Who do people search for more?

Oceania Healthcare, about 9 searches for every 1 for Bupa New Zealand

Oceania Healthcare 3.4K searchesBupa New Zealand 390 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Bupa New Zealand in 2 of 5Oceania Healthcare in 2 of 5

Who does AI recommend more?

Oceania Healthcare, named ahead of Bupa New Zealand in 2 of 2 answers

Oceania Healthcare first in 2Bupa New Zealand never first

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Top retirement village operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bupa New Zealand and Oceania Healthcare were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Oceania Healthcare was listed before Bupa New Zealand in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryman Healthcare1st
  2. Summerset2nd
  3. Metlifecare3rd
  4. Arvida4th
  5. Oceania Healthcare5th
  6. Bupa New Zealand6th
  7. Bupa Retirement Villages7th
  8. Qestral–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryman Healthcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Summerset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metlifecare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arvida4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oceania Healthcare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bupa New Zealand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bupa Retirement Villages1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Qestral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about retirement village operators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bupa New Zealand or Oceania Healthcare more popular in search?

This chart shows how often people search Google for Bupa New Zealand and Oceania Healthcare by name. Each line represents a brand's share of searches for all eight retirement village operators we track, month by month, from searches in New Zealand.

Bupa New Zealand and Oceania Healthcare among retirement village operators in New Zealand, by month

Share of searches by month for Oceania Healthcare, Bupa New Zealand. The figures are in the table below the chart.

View monthly share of searches table
MonthRyman HealthcareSummersetMetlifecareOceania HealthcareArvidaQestralBupa New ZealandBupa Retirement Villages
Oct 202537.8%22.2%17.1%11.8%5.7%2.8%1.4%1.2%
Nov 202534%17.9%26.4%10%3.9%5.3%1.5%0.92%
Dec 202533.8%23.2%14.6%12.4%5.9%7.1%1.8%1.1%
Jan 202636.9%19.7%14.1%9.4%4.5%13.3%1.2%1.1%
Feb 202639.1%18%17.6%12.3%5.8%4.3%1.5%1.4%
Mar 202633.3%23.3%17.5%12%6.1%4.6%1.8%1.4%
Apr 202631.2%33.3%16.8%9.5%4.3%2.3%1.4%1.1%
May 202636.9%23.6%15.4%13.3%4.8%2.9%1.6%1.5%
Jun 202638.6%19.4%18.3%12.9%5.9%2.4%1.3%1.2%
Jul 202635.9%21%17.8%12.7%7%2.4%1.5%1.7%
Aug 202634.9%22%18%13%6.1%3.1%1.5%1.3%
Sep 202631.8%21.1%19%14%8%3.4%1.6%1.1%

How has the Bupa New Zealand and Oceania Healthcare comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand retirement village operators in September 2026?

1 change

  1. In September 2026, Oceania Healthcare gained share of searches among retirement village operators in New Zealand, from 13% to 14%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Bupa New Zealand’s and Oceania Healthcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bupa New Zealand

1 branded search term

  • bupa new zealand

Oceania Healthcare

8 branded search terms

  • oceania healthcare
  • oceania healthcare hamilton
  • oceania healthcare ltd
  • oceania healthcare nelson
  • oceania retirement
  • oceania retirement villages
  • oceania villages
  • oceaniahealthcare

How the Brand Demand Index is measured

Other head-to-heads among retirement village operators

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