Braemar Lodge & Spa vs The St James Hanmer Springs:Which is more popular by branded search in New Zealand?
In August 2026, Braemar Lodge & Spa had more branded searches than The St James Hanmer Springs among hanmer springs hotels and accommodation in New Zealand. Braemar Lodge & Spa was estimated to have 3.1K branded searches compared to The St James Hanmer Springs’ 650, and held a 67.1% Share of Search versus The St James Hanmer Springs’ 14.1%.
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Which is more popular in search, Braemar Lodge & Spa or The St James Hanmer Springs?
Compare hotels and serviced accommodation travellers can book for a stay in Hanmer Springs, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Braemar Lodge & Spa, The St James Hanmer Springs. The figures are in the table below the chart.
View monthly share of search table
| Month | Braemar Lodge & Spa | Settlers Boutique Motel | The St James Hanmer Springs |
|---|---|---|---|
| Oct 2025 | 71.4% | 17% | 11.7% |
| Nov 2025 | 69.9% | 19.6% | 10.4% |
| Dec 2025 | 77.1% | 15.1% | 7.7% |
| Jan 2026 | 69.8% | 18.3% | 12% |
| Feb 2026 | 67.4% | 20.9% | 11.8% |
| Mar 2026 | 69.1% | 18.7% | 12.2% |
| Apr 2026 | 67.3% | 21.8% | 10.9% |
| May 2026 | 66.4% | 20.8% | 12.8% |
| Jun 2026 | 75.9% | 13.1% | 11% |
| Jul 2026 | 70% | 17.9% | 12.1% |
| Aug 2026 | 67.1% | 18.8% | 14.1% |
| Sep 2026 | — | — | — |
How has the Braemar Lodge & Spa and The St James Hanmer Springs comparison changed over the last 12 months?
3 findings
- Braemar Lodge & Spa was ahead of The St James Hanmer Springs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Braemar Lodge & Spa’s estimated Share of Search among hanmer springs hotels and accommodation in New Zealand moved from 71.4% to 67.1%, and its estimated monthly branded searches moved from 2.9K to 3.1K.
- Across the 11 months ending August 2026, The St James Hanmer Springs’ estimated Share of Search among hanmer springs hotels and accommodation in New Zealand moved from 11.7% to 14.1%, and its estimated monthly branded searches moved from 480 to 650.
How did search popularity change for New Zealand hanmer springs hotels and accommodation in August 2026?
2 changes
In August 2026, The St James Hanmer Springs gained estimated Share of Search among hanmer springs hotels and accommodation in New Zealand, from 12.1% to 14.1%.
In August 2026, Braemar Lodge & Spa lost estimated Share of Search among hanmer springs hotels and accommodation in New Zealand, from 70% to 67.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Braemar Lodge & Spa’s and The St James Hanmer Springs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braemar Lodge & Spa
3 branded search terms
- braemar hanmer
- braemar lodge
- braemar lodge & spa hanmer springs
The St James Hanmer Springs
3 branded search terms
- st james hanmer
- st james motel hanmer springs
- the st james hanmer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.