Brandwave

How popular isBraemar Lodge & Spa?

In October 2026, people searched for Braemar Lodge & Spa by name about 2,320 times in New Zealand, a 14.9% increase from the previous year. These searches made up 66.5% of all New Zealand Hanmer Springs hotels and accommodation searches, placing Braemar Lodge & Spa first out of four brands. When we asked both ChatGPT and Google AI Overviews about Hanmer Springs hotels and accommodation, Braemar Lodge & Spa appeared in two of the three answers and was the third most recommended of the four.

Search and AI answers in October 2026

Braemar Lodge & Spa is the most searched of 4 competitors and the third most recommended in the AI answers we collected.

  1. Braemar Lodge & SpaShare of searches 66.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Settlers Boutique MotelShare of searches 22.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. The St James Hanmer SpringsShare of searches 10.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Oakview Boutique AccommodationShare of searches 0.57%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
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Top Hanmer Springs hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, Braemar Lodge & Spa was mentioned in two out of three: in two of the three ChatGPT answers. Braemar Lodge & Spa is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The St James Hanmer Springs1st
  2. Settlers Boutique Motel2nd
  3. Braemar Lodge & Spa3rd
  4. Oakview Boutique Accommodation4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hanmer Springs hotels and accommodation

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Braemar Lodge & Spa compared with other New Zealand Hanmer Springs hotels and accommodation?

Braemar Lodge & Spa against Hanmer Springs hotels and accommodation in New Zealand, by month

Share of searches by month for Braemar Lodge & Spa, Settlers Boutique Motel, The St James Hanmer Springs. The figures are in the table below the chart.

View monthly share of searches table
MonthBraemar Lodge & SpaSettlers Boutique MotelThe St James Hanmer SpringsOakview Boutique Accommodation
Nov 202568.5%19.7%10.8%1%
Dec 202576.9%14.8%8%0.31%
Jan 202669.5%17.6%12.5%0.45%
Feb 202666.4%21.1%12.3%0.27%
Mar 202668.6%18.3%12.8%0.26%
Apr 202666.8%20.6%10.7%1.9%
May 202665.4%21%12.9%0.79%
Jun 202674.7%13.7%11.2%0.46%
Jul 202669.5%17.3%12.7%0.48%
Aug 202667.1%17.4%15%0.48%
Sep 202662%24.8%12.5%0.75%
Oct 202666.5%22.3%10.6%0.57%

  1. 1.Braemar Lodge & Spa

    66.5%

    Held 1st. 2.3K estimated branded searches, -6.5% vs prior month. Share +4.5 points.

  2. 2.Settlers Boutique Motel

    22.3%

    Held 2nd. 780 estimated branded searches, -21.2% vs prior month. Share -2.4 points.

  3. 3.The St James Hanmer Springs

    10.6%

    Held 3rd. 370 estimated branded searches, -26% vs prior month. Share -1.9 points.

  4. 4.Oakview Boutique Accommodation

    0.57%

    Held 4th. 20 estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare popularity between Braemar Lodge & Spa and its closest rivals

Every comparison with Braemar Lodge & Spa

3 comparisons

How has branded search demand for Braemar Lodge & Spa changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Braemar Lodge & Spa in New Zealand rose from 2K to 2.3K.
  • Across the 12 months ending October 2026, Braemar Lodge & Spa’s share of searches among Hanmer Springs hotels and accommodation in New Zealand decreased from 68.5% to 66.5%.
  • Across the 12 months ending October 2026, Braemar Lodge & Spa’s share of searches among Hanmer Springs hotels and accommodation in New Zealand peaked at 76.9% in December 2025 and was lowest at 62% in September 2026.

How did search popularity change for New Zealand Hanmer Springs hotels and accommodation in October 2026?

4 changes

  1. In October 2026, Braemar Lodge & Spa gained share of searches among Hanmer Springs hotels and accommodation in New Zealand, from 62% to 66.5%.

  2. In October 2026, Settlers Boutique Motel lost share of searches among Hanmer Springs hotels and accommodation in New Zealand, from 24.8% to 22.3%.

  3. In October 2026, The St James Hanmer Springs lost share of searches among Hanmer Springs hotels and accommodation in New Zealand, from 12.5% to 10.6%.

  4. Estimated monthly branded searches for Oakview Boutique Accommodation in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.

How are Braemar Lodge & Spa’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Braemar Lodge & Spa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • braemar hanmer
  • braemar lodge

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