Brandwave

How popular isThe St James Hanmer Springs?

In October 2026, people searched for The St James Hanmer Springs by name about 370 times in New Zealand, a 15.6% increase from the previous year. These searches made up 10.6% of all New Zealand Hanmer Springs hotels and accommodation searches, placing The St James Hanmer Springs third out of four brands. When we asked both ChatGPT and Google AI Overviews about Hanmer Springs hotels and accommodation, The St James Hanmer Springs appeared in all answers and was the most recommended of the four.

Search and AI answers in October 2026

The St James Hanmer Springs is the third most searched of 4 competitors and the most recommended in the AI answers we collected.

  1. Braemar Lodge & SpaShare of searches 66.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Settlers Boutique MotelShare of searches 22.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. The St James Hanmer SpringsShare of searches 10.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Oakview Boutique AccommodationShare of searches 0.57%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
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Top Hanmer Springs hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, The St James Hanmer Springs appeared in all three answers. The St James Hanmer Springs is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The St James Hanmer Springs1st
  2. Settlers Boutique Motel2nd
  3. Braemar Lodge & Spa3rd
  4. Oakview Boutique Accommodation4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hanmer Springs hotels and accommodation

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for The St James Hanmer Springs compared with other New Zealand Hanmer Springs hotels and accommodation?

The St James Hanmer Springs against Hanmer Springs hotels and accommodation in New Zealand, by month

Share of searches by month for Braemar Lodge & Spa, Settlers Boutique Motel, The St James Hanmer Springs. The figures are in the table below the chart.

View monthly share of searches table
MonthBraemar Lodge & SpaSettlers Boutique MotelThe St James Hanmer SpringsOakview Boutique Accommodation
Nov 202568.5%19.7%10.8%1%
Dec 202576.9%14.8%8%0.31%
Jan 202669.5%17.6%12.5%0.45%
Feb 202666.4%21.1%12.3%0.27%
Mar 202668.6%18.3%12.8%0.26%
Apr 202666.8%20.6%10.7%1.9%
May 202665.4%21%12.9%0.79%
Jun 202674.7%13.7%11.2%0.46%
Jul 202669.5%17.3%12.7%0.48%
Aug 202667.1%17.4%15%0.48%
Sep 202662%24.8%12.5%0.75%
Oct 202666.5%22.3%10.6%0.57%

  1. 1.Braemar Lodge & Spa

    66.5%

    Held 1st. 2.3K estimated branded searches, -6.5% vs prior month. Share +4.5 points.

  2. 2.Settlers Boutique Motel

    22.3%

    Held 2nd. 780 estimated branded searches, -21.2% vs prior month. Share -2.4 points.

  3. 3.The St James Hanmer Springs

    10.6%

    Held 3rd. 370 estimated branded searches, -26% vs prior month. Share -1.9 points.

  4. 4.Oakview Boutique Accommodation

    0.57%

    Held 4th. 20 estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare popularity between The St James Hanmer Springs and its closest rivals

Every comparison with The St James Hanmer Springs

3 comparisons

How has branded search demand for The St James Hanmer Springs changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for The St James Hanmer Springs in New Zealand rose from 320 to 370.
  • Across the 12 months ending October 2026, The St James Hanmer Springs’ share of searches among Hanmer Springs hotels and accommodation in New Zealand peaked at 15% in August 2026 and was lowest at 8% in December 2025.

How did search popularity change for New Zealand Hanmer Springs hotels and accommodation in October 2026?

4 changes

  1. In October 2026, Braemar Lodge & Spa gained share of searches among Hanmer Springs hotels and accommodation in New Zealand, from 62% to 66.5%.

  2. In October 2026, Settlers Boutique Motel lost share of searches among Hanmer Springs hotels and accommodation in New Zealand, from 24.8% to 22.3%.

  3. In October 2026, The St James Hanmer Springs lost share of searches among Hanmer Springs hotels and accommodation in New Zealand, from 12.5% to 10.6%.

  4. Estimated monthly branded searches for Oakview Boutique Accommodation in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.

How are The St James Hanmer Springs’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The St James Hanmer Springs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • st james hanmer
  • the st james hanmer

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