How popular isBraemar Lodge & Spa in search?
In August 2026, there were an estimated 3.1K branded searches for Braemar Lodge & Spa in New Zealand which is up 5.4% over the last 11 months. Braemar Lodge & Spa holds 67.1% estimated Share of Search among New Zealand hanmer springs hotels and accommodation and is ranked 1st of 3 competitors for search popularity.
Braemar Lodge & Spa67.1%
Settlers Boutique Motel18.8%
The St James Hanmer Springs14.1%
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Which hanmer springs hotels and accommodation compete with Braemar Lodge & Spa?
Share of Search by month for Braemar Lodge & Spa, Settlers Boutique Motel, The St James Hanmer Springs. The figures are in the table below the chart.
View monthly share of search table
| Month | Braemar Lodge & Spa | Settlers Boutique Motel | The St James Hanmer Springs |
|---|---|---|---|
| Oct 2025 | 71.4% | 17% | 11.7% |
| Nov 2025 | 69.9% | 19.6% | 10.4% |
| Dec 2025 | 77.1% | 15.1% | 7.7% |
| Jan 2026 | 69.8% | 18.3% | 12% |
| Feb 2026 | 67.4% | 20.9% | 11.8% |
| Mar 2026 | 69.1% | 18.7% | 12.2% |
| Apr 2026 | 67.3% | 21.8% | 10.9% |
| May 2026 | 66.4% | 20.8% | 12.8% |
| Jun 2026 | 75.9% | 13.1% | 11% |
| Jul 2026 | 70% | 17.9% | 12.1% |
| Aug 2026 | 67.1% | 18.8% | 14.1% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.1% | 3.1K | -5.8% | -2.9 points | |
| 2, held 2nd | 18.8% | 870 | +3.6% | +1 points | |
| 3, held 3rd | 14.1% | 650 | +14% | +1.9 points |
67.1%
held 1st · 3.1K estimated branded searches · -5.8% vs prior month · -2.9 points
18.8%
held 2nd · 870 estimated branded searches · +3.6% vs prior month · +1 points
14.1%
held 3rd · 650 estimated branded searches · +14% vs prior month · +1.9 points
Compare search popularity between Braemar Lodge & Spa and its closest rivals
How has branded search demand for Braemar Lodge & Spa changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Braemar Lodge & Spa in New Zealand rose from 2.9K to 3.1K.
- Across the 11 months ending August 2026, Braemar Lodge & Spa’s estimated Share of Search among hanmer springs hotels and accommodation in New Zealand decreased from 71.4% to 67.1%.
- Across the 11 months ending August 2026, Braemar Lodge & Spa’s estimated Share of Search among hanmer springs hotels and accommodation in New Zealand peaked at 77.1% in December 2025 and was lowest at 66.4% in May 2026.
How did search popularity change for New Zealand hanmer springs hotels and accommodation in August 2026?
3 changes
In August 2026, The St James Hanmer Springs gained estimated Share of Search among hanmer springs hotels and accommodation in New Zealand, from 12.1% to 14.1%.
In August 2026, Settlers Boutique Motel gained estimated Share of Search among hanmer springs hotels and accommodation in New Zealand, from 17.9% to 18.8%.
In August 2026, Braemar Lodge & Spa lost estimated Share of Search among hanmer springs hotels and accommodation in New Zealand, from 70% to 67.1%.
How is Braemar Lodge & Spa measured?
Brandwave collects information about searches that people make online using Braemar Lodge & Spa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- braemar hanmer
- braemar lodge
- braemar lodge & spa hanmer springs
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