Brandwave

How popular isThe St James Hanmer Springs in search?

In August 2026, there were an estimated 650 branded searches for The St James Hanmer Springs in New Zealand which is up 35.4% over the last 11 months. The St James Hanmer Springs holds 14.1% estimated Share of Search among New Zealand hanmer springs hotels and accommodation and is ranked 3rd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Braemar Lodge & Spa67.1%
  2. Settlers Boutique Motel18.8%
  3. The St James Hanmer Springs14.1%

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Which hanmer springs hotels and accommodation compete with The St James Hanmer Springs?

The St James Hanmer Springs against hanmer springs hotels and accommodation in New Zealand, by month

Share of Search by month for Braemar Lodge & Spa, Settlers Boutique Motel, The St James Hanmer Springs. The figures are in the table below the chart.

View monthly share of search table
MonthBraemar Lodge & SpaSettlers Boutique MotelThe St James Hanmer Springs
Oct 202571.4%17%11.7%
Nov 202569.9%19.6%10.4%
Dec 202577.1%15.1%7.7%
Jan 202669.8%18.3%12%
Feb 202667.4%20.9%11.8%
Mar 202669.1%18.7%12.2%
Apr 202667.3%21.8%10.9%
May 202666.4%20.8%12.8%
Jun 202675.9%13.1%11%
Jul 202670%17.9%12.1%
Aug 202667.1%18.8%14.1%
Sep 2026———
  1. held 1st · 3.1K estimated branded searches · -5.8% vs prior month · -2.9 points

  2. held 2nd · 870 estimated branded searches · +3.6% vs prior month · +1 points

  3. held 3rd · 650 estimated branded searches · +14% vs prior month · +1.9 points

Compare search popularity between The St James Hanmer Springs and its closest rivals

How has branded search demand for The St James Hanmer Springs changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The St James Hanmer Springs in New Zealand rose from 480 to 650.
  • Across the 11 months ending August 2026, The St James Hanmer Springs’ estimated Share of Search among hanmer springs hotels and accommodation in New Zealand increased from 11.7% to 14.1%.
  • Across the 11 months ending August 2026, The St James Hanmer Springs’ estimated Share of Search among hanmer springs hotels and accommodation in New Zealand peaked at 14.1% in August 2026 and was lowest at 7.7% in December 2025.

How did search popularity change for New Zealand hanmer springs hotels and accommodation in August 2026?

  1. In August 2026, The St James Hanmer Springs gained estimated Share of Search among hanmer springs hotels and accommodation in New Zealand, from 12.1% to 14.1%.

  2. In August 2026, Settlers Boutique Motel gained estimated Share of Search among hanmer springs hotels and accommodation in New Zealand, from 17.9% to 18.8%.

  3. In August 2026, Braemar Lodge & Spa lost estimated Share of Search among hanmer springs hotels and accommodation in New Zealand, from 70% to 67.1%.

How is The St James Hanmer Springs measured?

Brandwave collects information about searches that people make online using The St James Hanmer Springs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • st james hanmer
  • st james motel hanmer springs
  • the st james hanmer

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How the Brand Demand Index is measured

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