Boody vs Gingerlilly:Which is more popular?
In September 2026, Boody had more branded searches than Gingerlilly among sleepwear and loungewear brands in New Zealand. Boody had about 3,600 branded searches, while Gingerlilly had 30. Boody made up 5% of all sleepwear and loungewear brand searches we track, and Gingerlilly accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about sleepwear and loungewear brands, Boody appeared in four of the five answers and Gingerlilly in one. Boody was mentioned before Gingerlilly in every answer that named either.
Who do people search for more?
Boody, about 120 searches for every 1 for Gingerlilly
Who does AI mention more?
Boody, mentioned in 4 of 5 answers, Gingerlilly in 1
Who does AI recommend more?
Boody, named ahead of Gingerlilly in 4 of 4 answers
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Top sleepwear and loungewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boody was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gingerlilly was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boody was listed before Gingerlilly in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Papinelle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Peter Alexander4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Boody4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- General Sleep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Seréne Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gingerlilly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleepwear and loungewear brands
5 answers
Asked ChatGPT
“Which sleepwear and loungewear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sleepwear and loungewear brands in New Zealand?”
Asked ChatGPT
“What's the best sleepwear and loungewear brand in New Zealand for comfortable nights?”
Searched Google, AI Overview
“pyjamas nz”
Searched Google, AI Overview
“women's sleepwear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Boody or Gingerlilly more popular in search?
This chart shows how often people search Google for Boody and Gingerlilly by name. Each line represents a brand's share of searches for all eight sleepwear and loungewear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Boody, Gingerlilly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peter Alexander | Wallace Cotton | Boody | Papinelle | Homebodii | General Sleep | Gingerlilly | Seréne Collective |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.4% | 17.7% | 4.1% | 3.3% | 0.31% | 0.1% | 0.06% | 0.01% |
| Nov 2025 | 70.5% | 16.7% | 8.7% | 3.5% | 0.29% | 0.12% | 0.09% | <0.01% |
| Dec 2025 | 80.6% | 12.8% | 3% | 3.3% | 0.1% | 0.1% | 0.06% | <0.01% |
| Jan 2026 | 74.1% | 17.7% | 4.1% | 3.6% | 0.26% | 0.13% | 0.08% | 0.01% |
| Feb 2026 | 70.3% | 20.5% | 4.7% | 4% | 0.24% | 0.15% | 0.08% | 0% |
| Mar 2026 | 76.3% | 15% | 5.2% | 3.1% | 0.19% | 0.11% | 0.05% | 0.01% |
| Apr 2026 | 72.7% | 17.3% | 4.9% | 4.6% | 0.24% | 0.12% | 0.08% | 0.01% |
| May 2026 | 73.6% | 17.4% | 5% | 3.7% | 0.1% | 0.08% | 0.09% | 0.01% |
| Jun 2026 | 80.8% | 10.7% | 5.5% | 2.8% | 0.1% | 0.06% | 0.07% | 0% |
| Jul 2026 | 69.9% | 20.2% | 5.8% | 3.5% | 0.35% | 0.11% | 0.06% | 0.02% |
| Aug 2026 | 74.1% | 17.4% | 4.9% | 3.1% | 0.22% | 0.1% | 0.08% | 0% |
| Sep 2026 | 73.8% | 17.5% | 5% | 3.3% | 0.25% | 0.1% | 0.04% | 0.01% |
How has the Boody and Gingerlilly comparison changed over the last 12 months?
3 findings
- Boody was ahead of Gingerlilly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boody’s share of searches among sleepwear and loungewear brands in New Zealand moved from 4.1% to 5%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Gingerlilly’s share of searches among sleepwear and loungewear brands in New Zealand moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 50 to 30.
How did search popularity change for New Zealand sleepwear and loungewear brands in September 2026?
1 change
Estimated monthly branded searches for Gingerlilly in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Boody’s and Gingerlilly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boody
1 branded search term
- boody
Gingerlilly
2 branded search terms
- gingerlilly
- gingerlilly pjs
Other head-to-heads among sleepwear and loungewear brands
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