Bold Subscriptions vs PayWhirl:Which is more popular in New Zealand?
In October 2026, Bold Subscriptions had more branded searches than PayWhirl among ecommerce subscription apps in New Zealand. Bold Subscriptions had about 20 branded searches, while PayWhirl had 10. Bold Subscriptions made up 10.5% of all ecommerce subscription app searches we track, and PayWhirl accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about ecommerce subscription apps, PayWhirl appeared in two of the five answers and Bold Subscriptions in none.
Who do people search for more?
Bold Subscriptions, about 2 searches for every 1 for PayWhirl
Who does AI mention more?
PayWhirl, mentioned in 2 of 5 answers, Bold Subscriptions in 0
Who does AI recommend more?
PayWhirl, the only one of the two named
Follow Bold Subscriptions vs PayWhirl and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ecommerce subscription apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PayWhirl was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bold Subscriptions did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Recharge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Appstle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seal Subscriptions3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- PayWhirl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bold Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loop Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce subscription apps
5 answers
Asked ChatGPT
“Which ecommerce subscription app should I use in New Zealand?”
Asked ChatGPT
“What are the best ecommerce subscription apps in New Zealand?”
Asked ChatGPT
“What's the best ecommerce subscription app in New Zealand for recurring orders?”
Searched Google, AI Overview
“best subscription app”
Searched Google, AI Overview
“ecommerce subscription software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bold Subscriptions or PayWhirl more popular in search?
This chart shows how often people search Google for Bold Subscriptions and PayWhirl by name. Each line represents a brand's share of searches for all seven ecommerce subscription apps we track, month by month, from searches in New Zealand.
Share of searches by month for Bold Subscriptions, PayWhirl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skio | Appstle | Recharge | Bold Subscriptions | Loop Subscriptions | Seal Subscriptions | PayWhirl |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.6% | 23.8% | 19% | 9.5% | 9.5% | 4.8% | 4.8% |
| Dec 2025 | 33.3% | 20.8% | 16.7% | 8.3% | 8.3% | 12.5% | 0% |
| Jan 2026 | 21.1% | 31.6% | 15.8% | 5.3% | 10.5% | 10.5% | 5.3% |
| Feb 2026 | 27.3% | 27.3% | 18.2% | 4.5% | 9.1% | 9.1% | 4.5% |
| Mar 2026 | 32% | 24% | 12% | 8% | 8% | 12% | 4% |
| Apr 2026 | 40.9% | 22.7% | 13.6% | 4.5% | 4.5% | 9.1% | 4.5% |
| May 2026 | 28% | 28% | 12% | 8% | 12% | 8% | 4% |
| Jun 2026 | 26.1% | 30.4% | 13% | 8.7% | 8.7% | 8.7% | 4.3% |
| Jul 2026 | 35% | 30% | 10% | 5% | 5% | 10% | 5% |
| Aug 2026 | 36.4% | 27.3% | 9.1% | 9.1% | 4.5% | 9.1% | 4.5% |
| Sep 2026 | 45% | 20% | 15% | 5% | 5% | 10% | 0% |
| Oct 2026 | 31.6% | 15.8% | 15.8% | 10.5% | 10.5% | 10.5% | 5.3% |
How has branded search for Bold Subscriptions and PayWhirl changed in New Zealand over the last 12 months?
3 findings
- Bold Subscriptions was ahead of PayWhirl in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bold Subscriptions’ share of searches among ecommerce subscription apps in New Zealand moved from 9.5% to 10.5%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending October 2026, PayWhirl’s share of searches among ecommerce subscription apps in New Zealand moved from 4.8% to 5.3%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand ecommerce subscription apps in October 2026?
2 changes
In October 2026, Bold Subscriptions overtook Seal Subscriptions to rank 4th among ecommerce subscription apps in New Zealand, with 10.5% of the searches.
In October 2026, PayWhirl gained share of searches among ecommerce subscription apps in New Zealand, from 0% to 5.3%.
How are Bold Subscriptions’ and PayWhirl’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bold Subscriptions’ and PayWhirl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bold Subscriptions
3 branded search terms
- bold subscriptions
- bold subscriptions shopify
- shopify bold subscriptions
PayWhirl
1 branded search term
- paywhirl
Other head-to-heads among ecommerce subscription apps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.