Bobcat vs SEPPI M:Which is more popular?
In September 2026, Bobcat had more branded searches than SEPPI M among forestry mulcher brands in New Zealand. Bobcat had about 140 branded searches, while SEPPI M had 10. Bobcat made up 2.7% of all forestry mulcher brand searches we track, and SEPPI M accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about forestry mulcher brands, SEPPI M appeared in three of the five answers and Bobcat in none.
Who do people search for more?
Bobcat, about 14 searches for every 1 for SEPPI M
Who does AI mention more?
SEPPI M, mentioned in 3 of 5 answers, Bobcat in 0
Who does AI recommend more?
SEPPI M, the only one of the two named
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Top forestry mulcher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SEPPI M was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bobcat did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
FAE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- SEPPI M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caterpillar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forestry mulcher brands
5 answers
Asked ChatGPT
“Which forestry mulcher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best forestry mulcher brands in New Zealand?”
Asked ChatGPT
“What's the best forestry mulcher brand in New Zealand for heavy land clearing?”
Searched Google, AI Overview
“best forestry mulcher”
Searched Google, AI Overview
“mulcher for excavator”
- 1FAE
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bobcat or SEPPI M more popular in search?
This chart shows how often people search Google for Bobcat and SEPPI M by name. Each line represents a brand's share of searches for all six forestry mulcher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bobcat, SEPPI M. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Bobcat | FAE | Caterpillar | SEPPI M |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.5% | 25.2% | 2.8% | 0.17% | 0.17% | 0.17% |
| Nov 2025 | 67.4% | 29.2% | 2.8% | 0.49% | 0% | 0.16% |
| Dec 2025 | 72.5% | 25.5% | 1.5% | 0.17% | 0.17% | 0.17% |
| Jan 2026 | 68% | 29.2% | 2.2% | 0.39% | 0% | 0.2% |
| Feb 2026 | 62.6% | 34.4% | 2% | 0.56% | 0.19% | 0.19% |
| Mar 2026 | 55.1% | 42.1% | 2.2% | 0.47% | 0% | 0.16% |
| Apr 2026 | 63.4% | 33.6% | 2.1% | 0.56% | 0% | 0.37% |
| May 2026 | 62.1% | 34.2% | 2.6% | 0.74% | 0.18% | 0.18% |
| Jun 2026 | 58.8% | 37.2% | 2.9% | 0.86% | 0% | 0.17% |
| Jul 2026 | 67.4% | 28.1% | 3.3% | 0.71% | 0.24% | 0.24% |
| Aug 2026 | 65.7% | 30.2% | 3.3% | 0.39% | 0.19% | 0.19% |
| Sep 2026 | 66.5% | 30% | 2.7% | 0.39% | 0.19% | 0.19% |
How has the Bobcat and SEPPI M comparison changed over the last 12 months?
3 findings
- Bobcat was ahead of SEPPI M in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bobcat’s share of searches among forestry mulcher brands in New Zealand moved from 2.8% to 2.7%, and its estimated monthly branded searches moved from 170 to 140.
- Across the 12 months ending September 2026, SEPPI M’s share of searches among forestry mulcher brands in New Zealand moved from 0.17% to 0.19%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand forestry mulcher brands in September 2026?
1 change
In September 2026, Bobcat lost share of searches among forestry mulcher brands in New Zealand, from 3.3% to 2.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bobcat’s and SEPPI M’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among forestry mulcher brands
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