Brandwave

BMW Motorrad vs Suzuki Motorcycles:Which is more popular?

In September 2026, Suzuki Motorcycles had more branded searches than BMW Motorrad among motorcycle brands in New Zealand. Suzuki Motorcycles had about 850 branded searches, while BMW Motorrad had 600. Suzuki Motorcycles made up 2.9% of all motorcycle brand searches we track, and BMW Motorrad accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, BMW Motorrad appeared in two of the four answers and Suzuki Motorcycles in one. BMW Motorrad was mentioned before Suzuki Motorcycles in two out of three answers that named either.

Among motorcycle brands in New Zealand in September 2026

Who do people search for more?

Suzuki Motorcycles, about 42% more searches than BMW Motorrad

Suzuki Motorcycles 850 searchesBMW Motorrad 600 searches

Who does AI mention more?

BMW Motorrad, mentioned in 2 of 4 answers, Suzuki Motorcycles in 1

BMW Motorrad in 2 of 4Suzuki Motorcycles in 1 of 4

Who does AI recommend more?

BMW Motorrad, named ahead of Suzuki Motorcycles in 2 of 3 answers

BMW Motorrad first in 2Suzuki Motorcycles first in 1

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BMW Motorrad was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Suzuki Motorcycles was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. BMW Motorrad was listed before Suzuki Motorcycles in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Motorcycles1st
  2. Kawasaki2nd
  3. BMW Motorrad3rd
  4. KTM4th
  5. Triumph5th
  6. Yamaha Motor6th
  7. Royal Enfield7th
  8. Ducati8th
  9. Harley-Davidson9th
  10. +1 more
  11. Suzuki Motorcycles11th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Motorcycles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triumph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harley-Davidson2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KTM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CFMOTO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Suzuki Motorcycles1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about motorcycle brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BMW Motorrad or Suzuki Motorcycles more popular in search?

This chart shows how often people search Google for BMW Motorrad and Suzuki Motorcycles by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in New Zealand.

BMW Motorrad and Suzuki Motorcycles among motorcycle brands in New Zealand, by month

Share of searches by month for Suzuki Motorcycles, BMW Motorrad. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonKawasakiDucatiCFMOTORoyal EnfieldKTMHonda MotorcyclesTriumphSuzuki MotorcyclesBMW MotorradYamaha Motor
Oct 202527%15.1%13.6%9%9.4%8.7%6.1%4.4%2.9%2.5%1.4%
Nov 202528.4%15.3%12.3%9.5%8.1%9.6%5.5%3.8%3.3%2.8%1.3%
Dec 202532.8%12.7%14.5%7.9%8.1%8.1%5.4%3.8%3.3%2.3%1.1%
Jan 202629.2%13.4%12.9%9.9%8.6%8.5%5.5%4.6%3.6%2.9%0.97%
Feb 202628.8%12.6%12.6%9.6%8.2%11%5.7%3.8%3.4%2.9%1.3%
Mar 202627.1%14.2%13.2%11%7.7%9.1%6.2%3.8%3.9%2.9%0.98%
Apr 202625.6%15.3%11.9%12.2%10%8.2%5.7%4%3.6%2.6%0.87%
May 202629.7%14.8%11.2%9.7%8.6%9.4%5.4%4.2%3.2%2.8%1.1%
Jun 202629%15.3%11%13.6%7%8%5.6%4.4%2.8%2.4%0.82%
Jul 202633.9%13.4%10.8%12.1%7.3%7.5%4.7%5%2.5%2.1%0.76%
Aug 202633.6%15.1%11.1%11%6.8%7.2%4.8%4.5%2.9%2%1%
Sep 202627.6%15%13.2%9.6%9.5%9.3%5.2%4.7%2.9%2.1%0.87%

How has the BMW Motorrad and Suzuki Motorcycles comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand motorcycle brands in September 2026?

2 changes

  1. Estimated monthly branded searches for BMW Motorrad in New Zealand fell 31% over 12 measured months, from 870 to 600 in September 2026.

  2. Estimated monthly branded searches for Suzuki Motorcycles in New Zealand fell 16.7% over 12 measured months, from 1K to 850 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using BMW Motorrad’s and Suzuki Motorcycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BMW Motorrad

3 branded search terms

  • bmw motorbike
  • bmw motorcycle
  • bmw motorrad

Suzuki Motorcycles

3 branded search terms

  • suzuki motorbike
  • suzuki motorcycles
  • suzuki motorcycles scooter

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

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