Brandwave

BMW Motorrad vs Royal Enfield:Which is more popular?

In September 2026, Royal Enfield had more branded searches than BMW Motorrad among motorcycle brands in New Zealand. Royal Enfield had about 2,730 branded searches, while BMW Motorrad had 600. Royal Enfield made up 9.5% of all motorcycle brand searches we track, and BMW Motorrad accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about motorcycle brands, BMW Motorrad and Royal Enfield each appeared in two of the four answers. BMW Motorrad was mentioned before Royal Enfield in two out of three answers that named either.

Among motorcycle brands in New Zealand in September 2026

Who do people search for more?

Royal Enfield, about 5 searches for every 1 for BMW Motorrad

Royal Enfield 2.7K searchesBMW Motorrad 600 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

BMW Motorrad in 2 of 4Royal Enfield in 2 of 4

Who does AI recommend more?

BMW Motorrad, named ahead of Royal Enfield in 2 of 3 answers

BMW Motorrad first in 2Royal Enfield first in 1

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BMW Motorrad was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Royal Enfield was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. BMW Motorrad was listed before Royal Enfield in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Motorcycles1st
  2. Kawasaki2nd
  3. BMW Motorrad3rd
  4. KTM4th
  5. Triumph5th
  6. Yamaha Motor6th
  7. Royal Enfield7th
  8. Ducati8th
  9. Harley-Davidson9th
  10. CFMOTO10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Motorcycles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triumph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harley-Davidson2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KTM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CFMOTO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Suzuki Motorcycles1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about motorcycle brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BMW Motorrad or Royal Enfield more popular in search?

This chart shows how often people search Google for BMW Motorrad and Royal Enfield by name. Each line represents a brand's share of searches for all 11 motorcycle brands we track, month by month, from searches in New Zealand.

BMW Motorrad and Royal Enfield among motorcycle brands in New Zealand, by month

Share of searches by month for Royal Enfield, BMW Motorrad. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonKawasakiDucatiCFMOTORoyal EnfieldKTMHonda MotorcyclesTriumphSuzuki MotorcyclesBMW MotorradYamaha Motor
Oct 202527%15.1%13.6%9%9.4%8.7%6.1%4.4%2.9%2.5%1.4%
Nov 202528.4%15.3%12.3%9.5%8.1%9.6%5.5%3.8%3.3%2.8%1.3%
Dec 202532.8%12.7%14.5%7.9%8.1%8.1%5.4%3.8%3.3%2.3%1.1%
Jan 202629.2%13.4%12.9%9.9%8.6%8.5%5.5%4.6%3.6%2.9%0.97%
Feb 202628.8%12.6%12.6%9.6%8.2%11%5.7%3.8%3.4%2.9%1.3%
Mar 202627.1%14.2%13.2%11%7.7%9.1%6.2%3.8%3.9%2.9%0.98%
Apr 202625.6%15.3%11.9%12.2%10%8.2%5.7%4%3.6%2.6%0.87%
May 202629.7%14.8%11.2%9.7%8.6%9.4%5.4%4.2%3.2%2.8%1.1%
Jun 202629%15.3%11%13.6%7%8%5.6%4.4%2.8%2.4%0.82%
Jul 202633.9%13.4%10.8%12.1%7.3%7.5%4.7%5%2.5%2.1%0.76%
Aug 202633.6%15.1%11.1%11%6.8%7.2%4.8%4.5%2.9%2%1%
Sep 202627.6%15%13.2%9.6%9.5%9.3%5.2%4.7%2.9%2.1%0.87%

How has the BMW Motorrad and Royal Enfield comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand motorcycle brands in September 2026?

2 changes

  1. In September 2026, Royal Enfield overtook KTM to rank 5th among motorcycle brands in New Zealand, with 9.5% of the searches.

  2. Estimated monthly branded searches for BMW Motorrad in New Zealand fell 31% over 12 measured months, from 870 to 600 in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using BMW Motorrad’s and Royal Enfield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BMW Motorrad

3 branded search terms

  • bmw motorbike
  • bmw motorcycle
  • bmw motorrad

Royal Enfield

8 branded search terms

  • royal enfield
  • royal enfield 650
  • royal enfield bike
  • royal enfield interceptor
  • royal enfield moto
  • royal enfield scooter
  • royalenfield
  • royalenfield bike

How the Brand Demand Index is measured

Other head-to-heads among motorcycle brands

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