Black Barn vs Church Road:Which is more popular by branded search in New Zealand?
In August 2026, Church Road had more branded searches than Black Barn among hawke's bay wineries in New Zealand. Church Road was estimated to have 7.3K branded searches compared to Black Barn’s 350, and held a 24.3% Share of Search versus Black Barn’s 1.2%.
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Which is more popular in search, Black Barn or Church Road?
Compare the Hawke's Bay wineries visitors taste, dine and stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Church Road, Black Barn. The figures are in the table below the chart.
View monthly share of search table
| Month | Craggy Range | Church Road | Mission Estate | Elephant Hill | Te Mata Estate | Trinity Hill | Black Barn |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 24.5% | 18.6% | 11.6% | 7.3% | 3.1% | 1.5% |
| Nov 2025 | 37% | 19.4% | 20.2% | 10.9% | 7.5% | 3.5% | 1.4% |
| Dec 2025 | 33.2% | 21.4% | 20.9% | 11.1% | 7.6% | 4.5% | 1.3% |
| Jan 2026 | 32.1% | 20.9% | 21.2% | 11.7% | 7.9% | 4.6% | 1.5% |
| Feb 2026 | 31.3% | 20.7% | 21.2% | 11.4% | 9.8% | 4.5% | 1.2% |
| Mar 2026 | 35.2% | 21.4% | 19.3% | 10.6% | 8.5% | 4.1% | 0.95% |
| Apr 2026 | 33.8% | 22.4% | 19.1% | 12% | 7.7% | 3.9% | 1.1% |
| May 2026 | 32% | 19.3% | 15.6% | 23.1% | 6.3% | 3% | 0.84% |
| Jun 2026 | 41.6% | 23.5% | 15.3% | 8.3% | 7.2% | 3.2% | 0.9% |
| Jul 2026 | 37.9% | 24.9% | 17.7% | 8.7% | 6.9% | 2.9% | 0.99% |
| Aug 2026 | 39.1% | 24.3% | 15.9% | 9.2% | 7.3% | 3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Black Barn and Church Road comparison changed over the last 12 months?
3 findings
- Church Road was ahead of Black Barn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black Barn’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 640 to 350.
- Across the 11 months ending August 2026, Church Road’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 24.5% to 24.3%, and its estimated monthly branded searches moved from 10.5K to 7.3K.
How did search popularity change for New Zealand hawke's bay wineries in August 2026?
2 changes
In August 2026, Church Road lost estimated Share of Search among hawke's bay wineries in New Zealand, from 24.9% to 24.3%.
Estimated monthly branded searches for Black Barn in New Zealand fell 45.3% over 11 measured months, from 640 to 350 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Black Barn’s and Church Road’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Barn
3 branded search terms
- black barn cellar door
- black barn wine tasting
- black barn winery
Church Road
32 branded search terms
- church road
- church road cellar door
- church road chardonnay
- church road grand reserve
- church road grand reserve chardonnay
- church road grand reserve syrah
- church road gwen
- church road gwen pinot gris
- church road gwen rose
- church road mcdonald series
- church road mcdonald series chardonnay
- church road mcdonald series pinot gris
- church road mcdonald series syrah
- church road merlot
- church road merlot cabernet sauvignon
- church road near me
- church road new zealand
- church road nz
- church road pinot gris
- church road pinot noir
- church road rose
- church road sauvignon blanc
- church road syrah
- church road tom
- church road tom chardonnay
- church road tom syrah
- church road vineyard
- church road wine
- church road wine tasting
- church road winery
- churchroad
- churchroad wine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.