Brandwave

Craggy Range vs Mission Estate:Which is more popular by branded search in New Zealand?

In August 2026, Craggy Range had more branded searches than Mission Estate among hawke's bay wineries in New Zealand. Craggy Range was estimated to have 11.7K branded searches compared to Mission Estate’s 4.8K, and held a 39.1% Share of Search versus Mission Estate’s 15.9%.

Share of Search among hawke's bay wineries in New Zealand in August 2026Which is more popular in search, Craggy Range or Mission Estate?
Craggy Range39.1%11.7K searches
vs
Mission Estate15.9%4.8K searches
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Which is more popular in search, Craggy Range or Mission Estate?

Compare the Hawke's Bay wineries visitors taste, dine and stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Craggy Range and Mission Estate among hawke's bay wineries in New Zealand, by month

Share of Search by month for Craggy Range, Mission Estate. The figures are in the table below the chart.

View monthly share of search table
MonthCraggy RangeChurch RoadMission EstateElephant HillTe Mata EstateTrinity HillBlack Barn
Oct 202533.4%24.5%18.6%11.6%7.3%3.1%1.5%
Nov 202537%19.4%20.2%10.9%7.5%3.5%1.4%
Dec 202533.2%21.4%20.9%11.1%7.6%4.5%1.3%
Jan 202632.1%20.9%21.2%11.7%7.9%4.6%1.5%
Feb 202631.3%20.7%21.2%11.4%9.8%4.5%1.2%
Mar 202635.2%21.4%19.3%10.6%8.5%4.1%0.95%
Apr 202633.8%22.4%19.1%12%7.7%3.9%1.1%
May 202632%19.3%15.6%23.1%6.3%3%0.84%
Jun 202641.6%23.5%15.3%8.3%7.2%3.2%0.9%
Jul 202637.9%24.9%17.7%8.7%6.9%2.9%0.99%
Aug 202639.1%24.3%15.9%9.2%7.3%3%1.2%
Sep 2026———————

How has the Craggy Range and Mission Estate comparison changed over the last 12 months?

How did search popularity change for New Zealand hawke's bay wineries in August 2026?

  1. In August 2026, Craggy Range gained estimated Share of Search among hawke's bay wineries in New Zealand, from 37.9% to 39.1%.

  2. In August 2026, Mission Estate lost estimated Share of Search among hawke's bay wineries in New Zealand, from 17.7% to 15.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Craggy Range’s and Mission Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craggy Range

21 branded search terms

  • craggy range
  • craggy range aroha
  • craggy range cellar door
  • craggy range chardonnay
  • craggy range gimblett gravels syrah
  • craggy range le sol
  • craggy range near me
  • craggy range pinot noir
  • craggy range road
  • craggy range sauv blanc
  • craggy range sophia
  • craggy range sophia 2013
  • craggy range syrah
  • craggy range te kahu
  • craggy range te muna
  • craggy range te muna road vineyard
  • craggy range vineyard
  • craggy range wine tasting
  • craggy range winery
  • craggyrange
  • craggyrange com

Mission Estate

11 branded search terms

  • mission estate
  • mission estate cellar door
  • mission estate near me
  • mission estate restaurant
  • mission estate vineyard
  • mission estate wine
  • mission estate wine tasting
  • mission estate winery restaurant
  • missionestate
  • missionestate co nz
  • the mission estate

How the Brand Demand Index is measured

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