Craggy Range vs Elephant Hill:Which is more popular by branded search in New Zealand?
In August 2026, Craggy Range had more branded searches than Elephant Hill among hawke's bay wineries in New Zealand. Craggy Range was estimated to have 11.7K branded searches compared to Elephant Hill’s 2.7K, and held a 39.1% Share of Search versus Elephant Hill’s 9.2%.
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Which is more popular in search, Craggy Range or Elephant Hill?
Compare the Hawke's Bay wineries visitors taste, dine and stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craggy Range, Elephant Hill. The figures are in the table below the chart.
View monthly share of search table
| Month | Craggy Range | Church Road | Mission Estate | Elephant Hill | Te Mata Estate | Trinity Hill | Black Barn |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 24.5% | 18.6% | 11.6% | 7.3% | 3.1% | 1.5% |
| Nov 2025 | 37% | 19.4% | 20.2% | 10.9% | 7.5% | 3.5% | 1.4% |
| Dec 2025 | 33.2% | 21.4% | 20.9% | 11.1% | 7.6% | 4.5% | 1.3% |
| Jan 2026 | 32.1% | 20.9% | 21.2% | 11.7% | 7.9% | 4.6% | 1.5% |
| Feb 2026 | 31.3% | 20.7% | 21.2% | 11.4% | 9.8% | 4.5% | 1.2% |
| Mar 2026 | 35.2% | 21.4% | 19.3% | 10.6% | 8.5% | 4.1% | 0.95% |
| Apr 2026 | 33.8% | 22.4% | 19.1% | 12% | 7.7% | 3.9% | 1.1% |
| May 2026 | 32% | 19.3% | 15.6% | 23.1% | 6.3% | 3% | 0.84% |
| Jun 2026 | 41.6% | 23.5% | 15.3% | 8.3% | 7.2% | 3.2% | 0.9% |
| Jul 2026 | 37.9% | 24.9% | 17.7% | 8.7% | 6.9% | 2.9% | 0.99% |
| Aug 2026 | 39.1% | 24.3% | 15.9% | 9.2% | 7.3% | 3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Craggy Range and Elephant Hill comparison changed over the last 12 months?
3 findings
- Craggy Range was ahead of Elephant Hill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Craggy Range’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 33.4% to 39.1%, and its estimated monthly branded searches moved from 14.3K to 11.7K.
- Across the 11 months ending August 2026, Elephant Hill’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 11.6% to 9.2%, and its estimated monthly branded searches moved from 5K to 2.7K.
How did search popularity change for New Zealand hawke's bay wineries in August 2026?
2 changes
In August 2026, Craggy Range gained estimated Share of Search among hawke's bay wineries in New Zealand, from 37.9% to 39.1%.
Estimated monthly branded searches for Elephant Hill in New Zealand fell 44.6% over 11 measured months, from 5K to 2.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Craggy Range’s and Elephant Hill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Craggy Range
21 branded search terms
- craggy range
- craggy range aroha
- craggy range cellar door
- craggy range chardonnay
- craggy range gimblett gravels syrah
- craggy range le sol
- craggy range near me
- craggy range pinot noir
- craggy range road
- craggy range sauv blanc
- craggy range sophia
- craggy range sophia 2013
- craggy range syrah
- craggy range te kahu
- craggy range te muna
- craggy range te muna road vineyard
- craggy range vineyard
- craggy range wine tasting
- craggy range winery
- craggyrange
- craggyrange com
Elephant Hill
12 branded search terms
- elephant hill
- elephant hill cellar door
- elephant hill chardonnay
- elephant hill near me
- elephant hill nz
- elephant hill photos
- elephant hill rose
- elephant hill vineyard
- elephant hill wine
- elephant hill wine tasting
- elephanthill
- elephanthill co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.