Brandwave

Hawke's bay wineries in New Zealand:Which brands are most popular in search?

In August 2026, Craggy Range was the most searched among hawke's bay wineries in New Zealand, with an estimated 11.7K branded searches and 39.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Craggy Range39.1%
  2. Church Road24.3%
  3. Mission Estate15.9%
  4. Elephant Hill9.2%
  5. Te Mata Estate7.3%
  6. Trinity Hill3%
  7. Black Barn1.2%

Follow hawke's bay wineries and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the Hawke's Bay wineries visitors taste, dine and stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hawke's bay wineries in New Zealand, by month

Share of Search by month for Craggy Range, Church Road, Mission Estate, Elephant Hill, Te Mata Estate, Trinity Hill. The figures are in the table below the chart.

View monthly share of search table
MonthCraggy RangeChurch RoadMission EstateElephant HillTe Mata EstateTrinity HillBlack Barn
Oct 202533.4%24.5%18.6%11.6%7.3%3.1%1.5%
Nov 202537%19.4%20.2%10.9%7.5%3.5%1.4%
Dec 202533.2%21.4%20.9%11.1%7.6%4.5%1.3%
Jan 202632.1%20.9%21.2%11.7%7.9%4.6%1.5%
Feb 202631.3%20.7%21.2%11.4%9.8%4.5%1.2%
Mar 202635.2%21.4%19.3%10.6%8.5%4.1%0.95%
Apr 202633.8%22.4%19.1%12%7.7%3.9%1.1%
May 202632%19.3%15.6%23.1%6.3%3%0.84%
Jun 202641.6%23.5%15.3%8.3%7.2%3.2%0.9%
Jul 202637.9%24.9%17.7%8.7%6.9%2.9%0.99%
Aug 202639.1%24.3%15.9%9.2%7.3%3%1.2%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Craggy Range

    39.1%

    held 1st · 11.7K estimated branded searches · -1.4% vs prior month · +1.2 points

  2. 2.Church Road

    24.3%

    held 2nd · 7.3K estimated branded searches · -6.7% vs prior month · -0.6 points

  3. 3.Mission Estate

    15.9%

    held 3rd · 4.8K estimated branded searches · -14.4% vs prior month · -1.8 points

  4. 4.Elephant Hill

    9.2%

    held 4th · 2.7K estimated branded searches · +0.74% vs prior month · +0.5 points

  5. 5.Te Mata Estate

    7.3%

    held 5th · 2.2K estimated branded searches · 0% vs prior month · +0.3 points

  6. 6.Trinity Hill

    3%

    held 6th · 910 estimated branded searches · +1.1% vs prior month · +0.2 points

  7. 7.Black Barn

    1.2%

    held 7th · 350 estimated branded searches · +12.9% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among hawke's bay wineries in New Zealand?

In August 2026, Craggy Range was the most searched among hawke's bay wineries in New Zealand, with an estimated 11.7K branded searches and 39.1% estimated Share of Search within this set. Church Road is in 2nd place, 14.8 percentage points behind at 24.3% Share of Search.

New Zealand hawke's bay wineries, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Craggy Range33.4% → 39.1%41.6%Jun 202631.3%Feb 20261st
Church Road24.5% → 24.3%24.9%Jul 202619.3%May 20262nd
Mission Estate18.6% → 15.9%21.2%Jan 202615.3%Jun 20263rd
Elephant Hill11.6% → 9.2%23.1%May 20268.3%Jun 20264th
Te Mata Estate7.3%9.8%Feb 20266.3%May 20265th
Trinity Hill3.1% → 3%4.6%Jan 20262.9%Jul 20266th
Black Barn1.5% → 1.2%1.5%Jan 20260.84%May 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Craggy Range’s estimated Share of Search among hawke's bay wineries in New Zealand increased from 33.4% to 39.1%.
  • Across the 11 months ending August 2026, Mission Estate’s estimated Share of Search among hawke's bay wineries in New Zealand decreased from 18.6% to 15.9%.
  • Across the 11 months ending August 2026, Elephant Hill’s estimated Share of Search among hawke's bay wineries in New Zealand decreased from 11.6% to 9.2%.
  • Across the 11 months ending August 2026, Craggy Range’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 41.6% in June 2026 and was lowest at 31.3% in February 2026.
  • Across the 11 months ending August 2026, Church Road’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 24.9% in July 2026 and was lowest at 19.3% in May 2026.
  • Across the 11 months ending August 2026, Mission Estate’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 21.2% in January 2026 and was lowest at 15.3% in June 2026.
  • Across the 11 months ending August 2026, Elephant Hill’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 23.1% in May 2026 and was lowest at 8.3% in June 2026.
  • Across the 11 months ending August 2026, Te Mata Estate’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 9.8% in February 2026 and was lowest at 6.3% in May 2026.
  • Across the 11 months ending August 2026, Trinity Hill’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 4.6% in January 2026 and was lowest at 2.9% in July 2026.
  • Across the 11 months ending August 2026, Church Road, Te Mata Estate, Trinity Hill and Black Barn held steady: their estimated Share of Search among hawke's bay wineries in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand hawke's bay wineries in August 2026?

  1. In August 2026, Craggy Range gained estimated Share of Search among hawke's bay wineries in New Zealand, from 37.9% to 39.1%.

  2. In August 2026, Mission Estate lost estimated Share of Search among hawke's bay wineries in New Zealand, from 17.7% to 15.9%.

  3. In August 2026, Church Road lost estimated Share of Search among hawke's bay wineries in New Zealand, from 24.9% to 24.3%.

  4. Estimated monthly branded searches for Black Barn in New Zealand fell 45.3% over 11 measured months, from 640 to 350 in August 2026.

  5. Estimated monthly branded searches for Elephant Hill in New Zealand fell 44.6% over 11 measured months, from 5K to 2.7K in August 2026.

  6. Estimated monthly branded searches for Trinity Hill in New Zealand fell 31.1% over 11 measured months, from 1.3K to 910 in August 2026.

  7. Estimated monthly branded searches for Te Mata Estate in New Zealand fell 30.9% over 11 measured months, from 3.1K to 2.2K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record