Mission Estate vs Te Mata Estate:Which is more popular by branded search in New Zealand?
In August 2026, Mission Estate had more branded searches than Te Mata Estate among hawke's bay wineries in New Zealand. Mission Estate was estimated to have 4.8K branded searches compared to Te Mata Estate’s 2.2K, and held a 15.9% Share of Search versus Te Mata Estate’s 7.3%.
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Which is more popular in search, Mission Estate or Te Mata Estate?
Compare the Hawke's Bay wineries visitors taste, dine and stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mission Estate, Te Mata Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Craggy Range | Church Road | Mission Estate | Elephant Hill | Te Mata Estate | Trinity Hill | Black Barn |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 24.5% | 18.6% | 11.6% | 7.3% | 3.1% | 1.5% |
| Nov 2025 | 37% | 19.4% | 20.2% | 10.9% | 7.5% | 3.5% | 1.4% |
| Dec 2025 | 33.2% | 21.4% | 20.9% | 11.1% | 7.6% | 4.5% | 1.3% |
| Jan 2026 | 32.1% | 20.9% | 21.2% | 11.7% | 7.9% | 4.6% | 1.5% |
| Feb 2026 | 31.3% | 20.7% | 21.2% | 11.4% | 9.8% | 4.5% | 1.2% |
| Mar 2026 | 35.2% | 21.4% | 19.3% | 10.6% | 8.5% | 4.1% | 0.95% |
| Apr 2026 | 33.8% | 22.4% | 19.1% | 12% | 7.7% | 3.9% | 1.1% |
| May 2026 | 32% | 19.3% | 15.6% | 23.1% | 6.3% | 3% | 0.84% |
| Jun 2026 | 41.6% | 23.5% | 15.3% | 8.3% | 7.2% | 3.2% | 0.9% |
| Jul 2026 | 37.9% | 24.9% | 17.7% | 8.7% | 6.9% | 2.9% | 0.99% |
| Aug 2026 | 39.1% | 24.3% | 15.9% | 9.2% | 7.3% | 3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Mission Estate and Te Mata Estate comparison changed over the last 12 months?
3 findings
- Mission Estate was ahead of Te Mata Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mission Estate’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 18.6% to 15.9%, and its estimated monthly branded searches moved from 8K to 4.8K.
- Across the 11 months ending August 2026, Te Mata Estate’s estimated Share of Search among hawke's bay wineries in New Zealand held steady at 7.3%, and its estimated monthly branded searches moved from 3.1K to 2.2K.
How did search popularity change for New Zealand hawke's bay wineries in August 2026?
2 changes
In August 2026, Mission Estate lost estimated Share of Search among hawke's bay wineries in New Zealand, from 17.7% to 15.9%.
Estimated monthly branded searches for Te Mata Estate in New Zealand fell 30.9% over 11 measured months, from 3.1K to 2.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mission Estate’s and Te Mata Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mission Estate
11 branded search terms
- mission estate
- mission estate cellar door
- mission estate near me
- mission estate restaurant
- mission estate vineyard
- mission estate wine
- mission estate wine tasting
- mission estate winery restaurant
- missionestate
- missionestate co nz
- the mission estate
Te Mata Estate
8 branded search terms
- te mata estate bullnose syrah
- te mata estate coleraine
- te mata estate new zealand
- te mata estate sauvignon blanc
- te mata estate syrah
- te mata estate vineyard
- te mata estate winery
- te mata wines
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.