How popular isMission Estate in search?
In August 2026, there were an estimated 4.8K branded searches for Mission Estate in New Zealand which is down 40.2% over the last 11 months. Mission Estate holds 15.9% estimated Share of Search among New Zealand hawke's bay wineries and is ranked 3rd of 7 competitors for search popularity.
Craggy Range39.1%
Church Road24.3%
Mission Estate15.9%
Elephant Hill9.2%
Te Mata Estate7.3%
Trinity Hill3%
Black Barn1.2%
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Which hawke's bay wineries compete with Mission Estate?
Share of Search by month for Craggy Range, Church Road, Mission Estate, Elephant Hill, Te Mata Estate, Trinity Hill. The figures are in the table below the chart.
View monthly share of search table
| Month | Craggy Range | Church Road | Mission Estate | Elephant Hill | Te Mata Estate | Trinity Hill | Black Barn |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 24.5% | 18.6% | 11.6% | 7.3% | 3.1% | 1.5% |
| Nov 2025 | 37% | 19.4% | 20.2% | 10.9% | 7.5% | 3.5% | 1.4% |
| Dec 2025 | 33.2% | 21.4% | 20.9% | 11.1% | 7.6% | 4.5% | 1.3% |
| Jan 2026 | 32.1% | 20.9% | 21.2% | 11.7% | 7.9% | 4.6% | 1.5% |
| Feb 2026 | 31.3% | 20.7% | 21.2% | 11.4% | 9.8% | 4.5% | 1.2% |
| Mar 2026 | 35.2% | 21.4% | 19.3% | 10.6% | 8.5% | 4.1% | 0.95% |
| Apr 2026 | 33.8% | 22.4% | 19.1% | 12% | 7.7% | 3.9% | 1.1% |
| May 2026 | 32% | 19.3% | 15.6% | 23.1% | 6.3% | 3% | 0.84% |
| Jun 2026 | 41.6% | 23.5% | 15.3% | 8.3% | 7.2% | 3.2% | 0.9% |
| Jul 2026 | 37.9% | 24.9% | 17.7% | 8.7% | 6.9% | 2.9% | 0.99% |
| Aug 2026 | 39.1% | 24.3% | 15.9% | 9.2% | 7.3% | 3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.1% | 11.7K | -1.4% | +1.2 points | |
| 2, held 2nd | 24.3% | 7.3K | -6.7% | -0.6 points | |
| 3, held 3rd | 15.9% | 4.8K | -14.4% | -1.8 points | |
| 4, held 4th | 9.2% | 2.7K | +0.74% | +0.5 points | |
| 5, held 5th | 7.3% | 2.2K | 0% | +0.3 points | |
| 6, held 6th | 3% | 910 | +1.1% | +0.2 points | |
| 7, held 7th | 1.2% | 350 | +12.9% | +0.2 points |
39.1%
held 1st · 11.7K estimated branded searches · -1.4% vs prior month · +1.2 points
24.3%
held 2nd · 7.3K estimated branded searches · -6.7% vs prior month · -0.6 points
15.9%
held 3rd · 4.8K estimated branded searches · -14.4% vs prior month · -1.8 points
9.2%
held 4th · 2.7K estimated branded searches · +0.74% vs prior month · +0.5 points
7.3%
held 5th · 2.2K estimated branded searches · 0% vs prior month · +0.3 points
3%
held 6th · 910 estimated branded searches · +1.1% vs prior month · +0.2 points
1.2%
held 7th · 350 estimated branded searches · +12.9% vs prior month · +0.2 points
Compare search popularity between Mission Estate and its closest rivals
- Mission Estate vs Craggy Range: compare search popularity
- Mission Estate vs Church Road: compare search popularity
- Mission Estate vs Elephant Hill: compare search popularity
- Mission Estate vs Te Mata Estate: compare search popularity
- Mission Estate vs Trinity Hill: compare search popularity
- Compare Mission Estate with any brand
How has branded search demand for Mission Estate changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mission Estate in New Zealand fell from 8K to 4.8K.
- Across the 11 months ending August 2026, Mission Estate’s estimated Share of Search among hawke's bay wineries in New Zealand decreased from 18.6% to 15.9%.
- Across the 11 months ending August 2026, Mission Estate’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 21.2% in January 2026 and was lowest at 15.3% in June 2026.
How did search popularity change for New Zealand hawke's bay wineries in August 2026?
6 changes
In August 2026, Craggy Range gained estimated Share of Search among hawke's bay wineries in New Zealand, from 37.9% to 39.1%.
In August 2026, Mission Estate lost estimated Share of Search among hawke's bay wineries in New Zealand, from 17.7% to 15.9%.
In August 2026, Church Road lost estimated Share of Search among hawke's bay wineries in New Zealand, from 24.9% to 24.3%.
Estimated monthly branded searches for Black Barn in New Zealand fell 45.3% over 11 measured months, from 640 to 350 in August 2026.
Estimated monthly branded searches for Elephant Hill in New Zealand fell 44.6% over 11 measured months, from 5K to 2.7K in August 2026.
Estimated monthly branded searches for Trinity Hill in New Zealand fell 31.1% over 11 measured months, from 1.3K to 910 in August 2026.
How is Mission Estate measured?
Brandwave collects information about searches that people make online using Mission Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- mission estate
- mission estate cellar door
- mission estate near me
- mission estate restaurant
- mission estate vineyard
- mission estate wine
- mission estate wine tasting
- mission estate winery restaurant
- missionestate
- missionestate co nz
- the mission estate
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Is Mission Estate your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.