Brandwave

Mission Estate vs Trinity Hill:Which is more popular by branded search in New Zealand?

In August 2026, Mission Estate had more branded searches than Trinity Hill among hawke's bay wineries in New Zealand. Mission Estate was estimated to have 4.8K branded searches compared to Trinity Hill’s 910, and held a 15.9% Share of Search versus Trinity Hill’s 3%.

Share of Search among hawke's bay wineries in New Zealand in August 2026Which is more popular in search, Mission Estate or Trinity Hill?
Mission Estate15.9%4.8K searches
vs
Trinity Hill3%910 searches

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Which is more popular in search, Mission Estate or Trinity Hill?

Compare the Hawke's Bay wineries visitors taste, dine and stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mission Estate and Trinity Hill among hawke's bay wineries in New Zealand, by month

Share of Search by month for Mission Estate, Trinity Hill. The figures are in the table below the chart.

View monthly share of search table
MonthCraggy RangeChurch RoadMission EstateElephant HillTe Mata EstateTrinity HillBlack Barn
Oct 202533.4%24.5%18.6%11.6%7.3%3.1%1.5%
Nov 202537%19.4%20.2%10.9%7.5%3.5%1.4%
Dec 202533.2%21.4%20.9%11.1%7.6%4.5%1.3%
Jan 202632.1%20.9%21.2%11.7%7.9%4.6%1.5%
Feb 202631.3%20.7%21.2%11.4%9.8%4.5%1.2%
Mar 202635.2%21.4%19.3%10.6%8.5%4.1%0.95%
Apr 202633.8%22.4%19.1%12%7.7%3.9%1.1%
May 202632%19.3%15.6%23.1%6.3%3%0.84%
Jun 202641.6%23.5%15.3%8.3%7.2%3.2%0.9%
Jul 202637.9%24.9%17.7%8.7%6.9%2.9%0.99%
Aug 202639.1%24.3%15.9%9.2%7.3%3%1.2%
Sep 2026———————

How has the Mission Estate and Trinity Hill comparison changed over the last 12 months?

How did search popularity change for New Zealand hawke's bay wineries in August 2026?

  1. In August 2026, Mission Estate lost estimated Share of Search among hawke's bay wineries in New Zealand, from 17.7% to 15.9%.

  2. Estimated monthly branded searches for Trinity Hill in New Zealand fell 31.1% over 11 measured months, from 1.3K to 910 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mission Estate’s and Trinity Hill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mission Estate

11 branded search terms

  • mission estate
  • mission estate cellar door
  • mission estate near me
  • mission estate restaurant
  • mission estate vineyard
  • mission estate wine
  • mission estate wine tasting
  • mission estate winery restaurant
  • missionestate
  • missionestate co nz
  • the mission estate

Trinity Hill

3 branded search terms

  • trinity hill cellar door
  • trinity hill vineyard
  • trinity hill winery

How the Brand Demand Index is measured

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