Craggy Range vs Te Mata Estate:Which is more popular by branded search in New Zealand?
In August 2026, Craggy Range had more branded searches than Te Mata Estate among hawke's bay wineries in New Zealand. Craggy Range was estimated to have 11.7K branded searches compared to Te Mata Estate’s 2.2K, and held a 39.1% Share of Search versus Te Mata Estate’s 7.3%.
Follow Craggy Range vs Te Mata Estate and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Craggy Range or Te Mata Estate?
Compare the Hawke's Bay wineries visitors taste, dine and stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craggy Range, Te Mata Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Craggy Range | Church Road | Mission Estate | Elephant Hill | Te Mata Estate | Trinity Hill | Black Barn |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 24.5% | 18.6% | 11.6% | 7.3% | 3.1% | 1.5% |
| Nov 2025 | 37% | 19.4% | 20.2% | 10.9% | 7.5% | 3.5% | 1.4% |
| Dec 2025 | 33.2% | 21.4% | 20.9% | 11.1% | 7.6% | 4.5% | 1.3% |
| Jan 2026 | 32.1% | 20.9% | 21.2% | 11.7% | 7.9% | 4.6% | 1.5% |
| Feb 2026 | 31.3% | 20.7% | 21.2% | 11.4% | 9.8% | 4.5% | 1.2% |
| Mar 2026 | 35.2% | 21.4% | 19.3% | 10.6% | 8.5% | 4.1% | 0.95% |
| Apr 2026 | 33.8% | 22.4% | 19.1% | 12% | 7.7% | 3.9% | 1.1% |
| May 2026 | 32% | 19.3% | 15.6% | 23.1% | 6.3% | 3% | 0.84% |
| Jun 2026 | 41.6% | 23.5% | 15.3% | 8.3% | 7.2% | 3.2% | 0.9% |
| Jul 2026 | 37.9% | 24.9% | 17.7% | 8.7% | 6.9% | 2.9% | 0.99% |
| Aug 2026 | 39.1% | 24.3% | 15.9% | 9.2% | 7.3% | 3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Craggy Range and Te Mata Estate comparison changed over the last 12 months?
3 findings
- Craggy Range was ahead of Te Mata Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Craggy Range’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 33.4% to 39.1%, and its estimated monthly branded searches moved from 14.3K to 11.7K.
- Across the 11 months ending August 2026, Te Mata Estate’s estimated Share of Search among hawke's bay wineries in New Zealand held steady at 7.3%, and its estimated monthly branded searches moved from 3.1K to 2.2K.
How did search popularity change for New Zealand hawke's bay wineries in August 2026?
2 changes
In August 2026, Craggy Range gained estimated Share of Search among hawke's bay wineries in New Zealand, from 37.9% to 39.1%.
Estimated monthly branded searches for Te Mata Estate in New Zealand fell 30.9% over 11 measured months, from 3.1K to 2.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Craggy Range’s and Te Mata Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Craggy Range
21 branded search terms
- craggy range
- craggy range aroha
- craggy range cellar door
- craggy range chardonnay
- craggy range gimblett gravels syrah
- craggy range le sol
- craggy range near me
- craggy range pinot noir
- craggy range road
- craggy range sauv blanc
- craggy range sophia
- craggy range sophia 2013
- craggy range syrah
- craggy range te kahu
- craggy range te muna
- craggy range te muna road vineyard
- craggy range vineyard
- craggy range wine tasting
- craggy range winery
- craggyrange
- craggyrange com
Te Mata Estate
8 branded search terms
- te mata estate bullnose syrah
- te mata estate coleraine
- te mata estate new zealand
- te mata estate sauvignon blanc
- te mata estate syrah
- te mata estate vineyard
- te mata estate winery
- te mata wines
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.