Elephant Hill vs Mission Estate:Which is more popular by branded search in New Zealand?
In August 2026, Mission Estate had more branded searches than Elephant Hill among hawke's bay wineries in New Zealand. Mission Estate was estimated to have 4.8K branded searches compared to Elephant Hill’s 2.7K, and held a 15.9% Share of Search versus Elephant Hill’s 9.2%.
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Which is more popular in search, Elephant Hill or Mission Estate?
Compare the Hawke's Bay wineries visitors taste, dine and stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mission Estate, Elephant Hill. The figures are in the table below the chart.
View monthly share of search table
| Month | Craggy Range | Church Road | Mission Estate | Elephant Hill | Te Mata Estate | Trinity Hill | Black Barn |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 24.5% | 18.6% | 11.6% | 7.3% | 3.1% | 1.5% |
| Nov 2025 | 37% | 19.4% | 20.2% | 10.9% | 7.5% | 3.5% | 1.4% |
| Dec 2025 | 33.2% | 21.4% | 20.9% | 11.1% | 7.6% | 4.5% | 1.3% |
| Jan 2026 | 32.1% | 20.9% | 21.2% | 11.7% | 7.9% | 4.6% | 1.5% |
| Feb 2026 | 31.3% | 20.7% | 21.2% | 11.4% | 9.8% | 4.5% | 1.2% |
| Mar 2026 | 35.2% | 21.4% | 19.3% | 10.6% | 8.5% | 4.1% | 0.95% |
| Apr 2026 | 33.8% | 22.4% | 19.1% | 12% | 7.7% | 3.9% | 1.1% |
| May 2026 | 32% | 19.3% | 15.6% | 23.1% | 6.3% | 3% | 0.84% |
| Jun 2026 | 41.6% | 23.5% | 15.3% | 8.3% | 7.2% | 3.2% | 0.9% |
| Jul 2026 | 37.9% | 24.9% | 17.7% | 8.7% | 6.9% | 2.9% | 0.99% |
| Aug 2026 | 39.1% | 24.3% | 15.9% | 9.2% | 7.3% | 3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Elephant Hill and Mission Estate comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Elephant Hill took it in May 2026, Mission Estate took it in June 2026.
- Across the 11 months ending August 2026, Elephant Hill’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 11.6% to 9.2%, and its estimated monthly branded searches moved from 5K to 2.7K.
- Across the 11 months ending August 2026, Mission Estate’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 18.6% to 15.9%, and its estimated monthly branded searches moved from 8K to 4.8K.
How did search popularity change for New Zealand hawke's bay wineries in August 2026?
2 changes
In August 2026, Mission Estate lost estimated Share of Search among hawke's bay wineries in New Zealand, from 17.7% to 15.9%.
Estimated monthly branded searches for Elephant Hill in New Zealand fell 44.6% over 11 measured months, from 5K to 2.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Elephant Hill’s and Mission Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elephant Hill
12 branded search terms
- elephant hill
- elephant hill cellar door
- elephant hill chardonnay
- elephant hill near me
- elephant hill nz
- elephant hill photos
- elephant hill rose
- elephant hill vineyard
- elephant hill wine
- elephant hill wine tasting
- elephanthill
- elephanthill co nz
Mission Estate
11 branded search terms
- mission estate
- mission estate cellar door
- mission estate near me
- mission estate restaurant
- mission estate vineyard
- mission estate wine
- mission estate wine tasting
- mission estate winery restaurant
- missionestate
- missionestate co nz
- the mission estate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.