How popular isChurch Road in search?
In August 2026, there were an estimated 7.3K branded searches for Church Road in New Zealand which is down 30.5% over the last 11 months. Church Road holds 24.3% estimated Share of Search among New Zealand hawke's bay wineries and is ranked 2nd of 7 competitors for search popularity.
Craggy Range39.1%
Church Road24.3%
Mission Estate15.9%
Elephant Hill9.2%
Te Mata Estate7.3%
Trinity Hill3%
Black Barn1.2%
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Which hawke's bay wineries compete with Church Road?
Share of Search by month for Craggy Range, Church Road, Mission Estate, Elephant Hill, Te Mata Estate, Trinity Hill. The figures are in the table below the chart.
View monthly share of search table
| Month | Craggy Range | Church Road | Mission Estate | Elephant Hill | Te Mata Estate | Trinity Hill | Black Barn |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 24.5% | 18.6% | 11.6% | 7.3% | 3.1% | 1.5% |
| Nov 2025 | 37% | 19.4% | 20.2% | 10.9% | 7.5% | 3.5% | 1.4% |
| Dec 2025 | 33.2% | 21.4% | 20.9% | 11.1% | 7.6% | 4.5% | 1.3% |
| Jan 2026 | 32.1% | 20.9% | 21.2% | 11.7% | 7.9% | 4.6% | 1.5% |
| Feb 2026 | 31.3% | 20.7% | 21.2% | 11.4% | 9.8% | 4.5% | 1.2% |
| Mar 2026 | 35.2% | 21.4% | 19.3% | 10.6% | 8.5% | 4.1% | 0.95% |
| Apr 2026 | 33.8% | 22.4% | 19.1% | 12% | 7.7% | 3.9% | 1.1% |
| May 2026 | 32% | 19.3% | 15.6% | 23.1% | 6.3% | 3% | 0.84% |
| Jun 2026 | 41.6% | 23.5% | 15.3% | 8.3% | 7.2% | 3.2% | 0.9% |
| Jul 2026 | 37.9% | 24.9% | 17.7% | 8.7% | 6.9% | 2.9% | 0.99% |
| Aug 2026 | 39.1% | 24.3% | 15.9% | 9.2% | 7.3% | 3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.1% | 11.7K | -1.4% | +1.2 points | |
| 2, held 2nd | 24.3% | 7.3K | -6.7% | -0.6 points | |
| 3, held 3rd | 15.9% | 4.8K | -14.4% | -1.8 points | |
| 4, held 4th | 9.2% | 2.7K | +0.74% | +0.5 points | |
| 5, held 5th | 7.3% | 2.2K | 0% | +0.3 points | |
| 6, held 6th | 3% | 910 | +1.1% | +0.2 points | |
| 7, held 7th | 1.2% | 350 | +12.9% | +0.2 points |
39.1%
held 1st · 11.7K estimated branded searches · -1.4% vs prior month · +1.2 points
24.3%
held 2nd · 7.3K estimated branded searches · -6.7% vs prior month · -0.6 points
15.9%
held 3rd · 4.8K estimated branded searches · -14.4% vs prior month · -1.8 points
9.2%
held 4th · 2.7K estimated branded searches · +0.74% vs prior month · +0.5 points
7.3%
held 5th · 2.2K estimated branded searches · 0% vs prior month · +0.3 points
3%
held 6th · 910 estimated branded searches · +1.1% vs prior month · +0.2 points
1.2%
held 7th · 350 estimated branded searches · +12.9% vs prior month · +0.2 points
Compare search popularity between Church Road and its closest rivals
- Church Road vs Craggy Range: compare search popularity
- Church Road vs Mission Estate: compare search popularity
- Church Road vs Elephant Hill: compare search popularity
- Church Road vs Te Mata Estate: compare search popularity
- Church Road vs Trinity Hill: compare search popularity
- Compare Church Road with any brand
How has branded search demand for Church Road changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Church Road in New Zealand fell from 10.5K to 7.3K.
- Across the 11 months ending August 2026, Church Road’s estimated Share of Search among hawke's bay wineries in New Zealand peaked at 24.9% in July 2026 and was lowest at 19.3% in May 2026.
How did search popularity change for New Zealand hawke's bay wineries in August 2026?
6 changes
In August 2026, Craggy Range gained estimated Share of Search among hawke's bay wineries in New Zealand, from 37.9% to 39.1%.
In August 2026, Mission Estate lost estimated Share of Search among hawke's bay wineries in New Zealand, from 17.7% to 15.9%.
In August 2026, Church Road lost estimated Share of Search among hawke's bay wineries in New Zealand, from 24.9% to 24.3%.
Estimated monthly branded searches for Black Barn in New Zealand fell 45.3% over 11 measured months, from 640 to 350 in August 2026.
Estimated monthly branded searches for Elephant Hill in New Zealand fell 44.6% over 11 measured months, from 5K to 2.7K in August 2026.
Estimated monthly branded searches for Trinity Hill in New Zealand fell 31.1% over 11 measured months, from 1.3K to 910 in August 2026.
Which wine brands compete with Church Road?
Share of Search by month for Cloudy Bay, Church Road, Matua, Saint Clair, Villa Maria, Stoneleigh, Oyster Bay, Yealands, Kim Crawford, Mud House, Giesen. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudy Bay | Church Road | Matua | Saint Clair | Villa Maria | Stoneleigh | Oyster Bay | Yealands | Kim Crawford | Mud House | Giesen | Brancott Estate |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 27.6% | 9.4% | 7.9% | 7.5% | 2.4% | 3.4% | 2.8% | 2.8% | 2.3% | 1.5% | 1.6% |
| Nov 2025 | 41.6% | 20.3% | 8.2% | 7.4% | 6.9% | 2.3% | 3.2% | 3.1% | 2.2% | 2.3% | 1.4% | 1.2% |
| Dec 2025 | 41.7% | 23.4% | 6.5% | 5.9% | 5.8% | 2.5% | 4.1% | 2% | 1.9% | 3.5% | 1.4% | 1.3% |
| Jan 2026 | 40.7% | 24.9% | 7.2% | 6.4% | 6.1% | 2.7% | 2.8% | 2.2% | 1.9% | 2.3% | 1.3% | 1.3% |
| Feb 2026 | 41.5% | 22.3% | 8% | 7.5% | 5.8% | 2.3% | 3% | 2.4% | 2.5% | 2.2% | 1.3% | 1.2% |
| Mar 2026 | 35.6% | 21.1% | 11.9% | 8.2% | 6.9% | 3% | 3% | 2.7% | 2.4% | 2.4% | 1.4% | 1.4% |
| Apr 2026 | 33.2% | 24.1% | 12% | 7.9% | 5.6% | 3.3% | 3.6% | 2.5% | 2.7% | 2.5% | 1.6% | 1.1% |
| May 2026 | 27.9% | 24.7% | 12% | 8.7% | 8.8% | 2.8% | 4% | 2.5% | 3.2% | 2.7% | 1.7% | 1.1% |
| Jun 2026 | 24.9% | 22% | 19.8% | 6.8% | 8.2% | 3.3% | 3.8% | 2.8% | 2.3% | 2.7% | 2.1% | 1.2% |
| Jul 2026 | 27.1% | 27.3% | 12.1% | 7.5% | 6.7% | 3.8% | 4.4% | 2.3% | 2.8% | 2.7% | 1.9% | 1.4% |
| Aug 2026 | 27.4% | 23.8% | 13.5% | 7.5% | 7.3% | 4.2% | 4% | 3.2% | 2.8% | 2.8% | 2.1% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 27.4% | 8.4K | +8% | +0.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23.8% | 7.3K | -6.7% | -3.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.5% | 4.1K | +20% | +1.5 points | |
| 4, held 4th | 7.5% | 2.3K | +7.9% | +0.1 points | |
| 5, held 5th | 7.3% | 2.2K | +16.7% | +0.6 points | |
| 6, moved from 7th to 6th | 4.2% | 1.3K | +18.2% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 4% | 1.2K | -1.6% | -0.4 pointsmoved from 6th to 7th | |
| 8, moved from 10th to 8th | 3.2% | 970 | +47% | +0.9 pointsmoved from 10th to 8th | |
| 9, moved from 8th to 9th | 2.8% | 860 | +8.9% | 0 pointsmoved from 8th to 9th | |
| 10, moved from 9th to 10th | 2.8% | 860 | +11.7% | +0.1 pointsmoved from 9th to 10th | |
| 11, held 11th | 2.1% | 640 | +16.4% | +0.2 points | |
| 12, held 12th | 1.3% | 400 | +2.6% | -0.1 points |
27.4%
moved from 2nd to 1st · 8.4K estimated branded searches · +8% vs prior month · +0.2 points
23.8%
moved from 1st to 2nd · 7.3K estimated branded searches · -6.7% vs prior month · -3.5 points
3.
Matua13.5%
held 3rd · 4.1K estimated branded searches · +20% vs prior month · +1.5 points
7.5%
held 4th · 2.3K estimated branded searches · +7.9% vs prior month · +0.1 points
7.3%
held 5th · 2.2K estimated branded searches · +16.7% vs prior month · +0.6 points
4.2%
moved from 7th to 6th · 1.3K estimated branded searches · +18.2% vs prior month · +0.4 points
4%
moved from 6th to 7th · 1.2K estimated branded searches · -1.6% vs prior month · -0.4 points
8.
Yealands3.2%
moved from 10th to 8th · 970 estimated branded searches · +47% vs prior month · +0.9 points
2.8%
moved from 8th to 9th · 860 estimated branded searches · +8.9% vs prior month · 0 points
10.
Mud House2.8%
moved from 9th to 10th · 860 estimated branded searches · +11.7% vs prior month · +0.1 points
11.
Giesen2.1%
held 11th · 640 estimated branded searches · +16.4% vs prior month · +0.2 points
1.3%
held 12th · 400 estimated branded searches · +2.6% vs prior month · -0.1 points
Compare search popularity between Church Road and its closest rivals
How has branded search demand for Church Road changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Church Road’s estimated Share of Search among wine brands in New Zealand decreased from 27.6% to 23.8%.
- Across the 11 months ending August 2026, Church Road’s estimated Share of Search among wine brands in New Zealand peaked at 27.6% in October 2025 and was lowest at 20.3% in November 2025.
How did search popularity change for New Zealand wine brands in August 2026?
6 changes
In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%.
In August 2026, Matua gained estimated Share of Search among wine brands in New Zealand, from 12.1% to 13.5%.
In August 2026, Villa Maria gained estimated Share of Search among wine brands in New Zealand, from 6.7% to 7.3%.
In August 2026, Church Road lost estimated Share of Search among wine brands in New Zealand, from 27.3% to 23.8%.
Stoneleigh’s estimated Share of Search among wine brands in New Zealand has gained ground for 3 months in a row, from 2.8% to 4.2% in August 2026.
In August 2026, Cloudy Bay rose from 2nd to 1st among wine brands in New Zealand.
How is Church Road measured?
Brandwave collects information about searches that people make online using Church Road’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
32 branded search terms
- church road
- church road cellar door
- church road chardonnay
- church road grand reserve
- church road grand reserve chardonnay
- church road grand reserve syrah
- church road gwen
- church road gwen pinot gris
- church road gwen rose
- church road mcdonald series
- church road mcdonald series chardonnay
- church road mcdonald series pinot gris
- church road mcdonald series syrah
- church road merlot
- church road merlot cabernet sauvignon
- church road near me
- church road new zealand
- church road nz
- church road pinot gris
- church road pinot noir
- church road rose
- church road sauvignon blanc
- church road syrah
- church road tom
- church road tom chardonnay
- church road tom syrah
- church road vineyard
- church road wine
- church road wine tasting
- church road winery
- churchroad
- churchroad wine
Who owns Church Road?
Church Road is owned by 
Pernod Ricard Winemakers. Brandwave also tracks 
Brancott Estate and Stoneleigh, owned by the same company, in New Zealand.
Do you work for Church Road? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Church Road your brand?
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