Church Road vs Cloudy Bay:Which is more popular by branded search in New Zealand?
In August 2026, Cloudy Bay had more branded searches than Church Road among wine brands in New Zealand. Cloudy Bay was estimated to have 8.4K branded searches compared to Church Road’s 7.3K, and held a 27.4% Share of Search versus Church Road’s 23.8%.
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Which is more popular in search, Church Road or Cloudy Bay?
Compare the New Zealand wine brands people search for most. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cloudy Bay, Church Road. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudy Bay | Church Road | Matua | Saint Clair | Villa Maria | Stoneleigh | Oyster Bay | Yealands | Kim Crawford | Mud House | Giesen | Brancott Estate |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 27.6% | 9.4% | 7.9% | 7.5% | 2.4% | 3.4% | 2.8% | 2.8% | 2.3% | 1.5% | 1.6% |
| Nov 2025 | 41.6% | 20.3% | 8.2% | 7.4% | 6.9% | 2.3% | 3.2% | 3.1% | 2.2% | 2.3% | 1.4% | 1.2% |
| Dec 2025 | 41.7% | 23.4% | 6.5% | 5.9% | 5.8% | 2.5% | 4.1% | 2% | 1.9% | 3.5% | 1.4% | 1.3% |
| Jan 2026 | 40.7% | 24.9% | 7.2% | 6.4% | 6.1% | 2.7% | 2.8% | 2.2% | 1.9% | 2.3% | 1.3% | 1.3% |
| Feb 2026 | 41.5% | 22.3% | 8% | 7.5% | 5.8% | 2.3% | 3% | 2.4% | 2.5% | 2.2% | 1.3% | 1.2% |
| Mar 2026 | 35.6% | 21.1% | 11.9% | 8.2% | 6.9% | 3% | 3% | 2.7% | 2.4% | 2.4% | 1.4% | 1.4% |
| Apr 2026 | 33.2% | 24.1% | 12% | 7.9% | 5.6% | 3.3% | 3.6% | 2.5% | 2.7% | 2.5% | 1.6% | 1.1% |
| May 2026 | 27.9% | 24.7% | 12% | 8.7% | 8.8% | 2.8% | 4% | 2.5% | 3.2% | 2.7% | 1.7% | 1.1% |
| Jun 2026 | 24.9% | 22% | 19.8% | 6.8% | 8.2% | 3.3% | 3.8% | 2.8% | 2.3% | 2.7% | 2.1% | 1.2% |
| Jul 2026 | 27.1% | 27.3% | 12.1% | 7.5% | 6.7% | 3.8% | 4.4% | 2.3% | 2.8% | 2.7% | 1.9% | 1.4% |
| Aug 2026 | 27.4% | 23.8% | 13.5% | 7.5% | 7.3% | 4.2% | 4% | 3.2% | 2.8% | 2.8% | 2.1% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Church Road and Cloudy Bay comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Church Road took it in July 2026, Cloudy Bay took it in August 2026.
- Across the 11 months ending August 2026, Church Road’s estimated Share of Search among wine brands in New Zealand moved from 27.6% to 23.8%, and its estimated monthly branded searches moved from 10.5K to 7.3K.
- Across the 11 months ending August 2026, Cloudy Bay’s estimated Share of Search among wine brands in New Zealand moved from 30.9% to 27.4%, and its estimated monthly branded searches moved from 11.7K to 8.4K.
How did search popularity change for New Zealand wine brands in August 2026?
2 changes
In August 2026, Church Road lost estimated Share of Search among wine brands in New Zealand, from 27.3% to 23.8%.
In August 2026, Cloudy Bay rose from 2nd to 1st among wine brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Church Road’s and Cloudy Bay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Church Road
32 branded search terms
- church road
- church road cellar door
- church road chardonnay
- church road grand reserve
- church road grand reserve chardonnay
- church road grand reserve syrah
- church road gwen
- church road gwen pinot gris
- church road gwen rose
- church road mcdonald series
- church road mcdonald series chardonnay
- church road mcdonald series pinot gris
- church road mcdonald series syrah
- church road merlot
- church road merlot cabernet sauvignon
- church road near me
- church road new zealand
- church road nz
- church road pinot gris
- church road pinot noir
- church road rose
- church road sauvignon blanc
- church road syrah
- church road tom
- church road tom chardonnay
- church road tom syrah
- church road vineyard
- church road wine
- church road wine tasting
- church road winery
- churchroad
- churchroad wine
Cloudy Bay
24 branded search terms
- cloudy bay
- cloudy bay champagne
- cloudy bay chardonnay
- cloudy bay marlborough
- cloudy bay near me
- cloudy bay nz
- cloudy bay online
- cloudy bay pelorus
- cloudy bay pelorus brut
- cloudy bay pelorus rose
- cloudy bay pinot
- cloudy bay sauvignon blanc price
- cloudy bay sav
- cloudy bay shed
- cloudy bay sparkling
- cloudy bay te koko
- cloudy bay te wahi
- cloudy bay wine
- cloudybay
- cloudybay com
- cloudybay wine
- sauvignon cloudy bay
- te koko o kupe cloudy bay
- the cloudy bay shed
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