Brandwave

How popular isCloudy Bay in search?

In August 2026, there were an estimated 8.4K branded searches for Cloudy Bay in New Zealand which is down 28.6% over the last 11 months. Cloudy Bay holds 27.4% estimated Share of Search among New Zealand wine brands and is ranked 1st of 12 competitors for search popularity.

Share of Search, August 2026
  1. Cloudy Bay27.4%
  2. Church Road23.8%
  3. Matua13.5%
  4. Saint Clair7.5%
  5. Villa Maria7.3%
  6. Stoneleigh4.2%
  7. Oyster Bay4%
  8. Yealands3.2%
  9. Kim Crawford2.8%
  10. Mud House2.8%
  11. +2 more
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Which wine brands compete with Cloudy Bay?

Cloudy Bay against wine brands in New Zealand, by month

Share of Search by month for Cloudy Bay, Church Road, Matua, Saint Clair, Villa Maria, Stoneleigh, Oyster Bay, Yealands, Kim Crawford, Mud House, Giesen. The figures are in the table below the chart.

View monthly share of search table
MonthCloudy BayChurch RoadMatuaSaint ClairVilla MariaStoneleighOyster BayYealandsKim CrawfordMud HouseGiesenBrancott Estate
Oct 202530.9%27.6%9.4%7.9%7.5%2.4%3.4%2.8%2.8%2.3%1.5%1.6%
Nov 202541.6%20.3%8.2%7.4%6.9%2.3%3.2%3.1%2.2%2.3%1.4%1.2%
Dec 202541.7%23.4%6.5%5.9%5.8%2.5%4.1%2%1.9%3.5%1.4%1.3%
Jan 202640.7%24.9%7.2%6.4%6.1%2.7%2.8%2.2%1.9%2.3%1.3%1.3%
Feb 202641.5%22.3%8%7.5%5.8%2.3%3%2.4%2.5%2.2%1.3%1.2%
Mar 202635.6%21.1%11.9%8.2%6.9%3%3%2.7%2.4%2.4%1.4%1.4%
Apr 202633.2%24.1%12%7.9%5.6%3.3%3.6%2.5%2.7%2.5%1.6%1.1%
May 202627.9%24.7%12%8.7%8.8%2.8%4%2.5%3.2%2.7%1.7%1.1%
Jun 202624.9%22%19.8%6.8%8.2%3.3%3.8%2.8%2.3%2.7%2.1%1.2%
Jul 202627.1%27.3%12.1%7.5%6.7%3.8%4.4%2.3%2.8%2.7%1.9%1.4%
Aug 202627.4%23.8%13.5%7.5%7.3%4.2%4%3.2%2.8%2.8%2.1%1.3%
Sep 2026————————————

  1. 1.Cloudy Bay

    27.4%

    moved from 2nd to 1st · 8.4K estimated branded searches · +8% vs prior month · +0.2 points

  2. 2.Church Road

    23.8%

    moved from 1st to 2nd · 7.3K estimated branded searches · -6.7% vs prior month · -3.5 points

  3. 3.Matua

    13.5%

    held 3rd · 4.1K estimated branded searches · +20% vs prior month · +1.5 points

  4. 4.Saint Clair

    7.5%

    held 4th · 2.3K estimated branded searches · +7.9% vs prior month · +0.1 points

  5. 5.Villa Maria

    7.3%

    held 5th · 2.2K estimated branded searches · +16.7% vs prior month · +0.6 points

  6. 6.Stoneleigh

    4.2%

    moved from 7th to 6th · 1.3K estimated branded searches · +18.2% vs prior month · +0.4 points

  7. 7.Oyster Bay

    4%

    moved from 6th to 7th · 1.2K estimated branded searches · -1.6% vs prior month · -0.4 points

  8. 8.Yealands

    3.2%

    moved from 10th to 8th · 970 estimated branded searches · +47% vs prior month · +0.9 points

  9. 9.Kim Crawford

    2.8%

    moved from 8th to 9th · 860 estimated branded searches · +8.9% vs prior month · 0 points

  10. 10.Mud House

    2.8%

    moved from 9th to 10th · 860 estimated branded searches · +11.7% vs prior month · +0.1 points

  11. 11.Giesen

    2.1%

    held 11th · 640 estimated branded searches · +16.4% vs prior month · +0.2 points

  12. 12.Brancott Estate

    1.3%

    held 12th · 400 estimated branded searches · +2.6% vs prior month · -0.1 points

Compare search popularity between Cloudy Bay and its closest rivals

How has branded search demand for Cloudy Bay changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cloudy Bay in New Zealand fell from 11.7K to 8.4K.
  • Across the 11 months ending August 2026, Cloudy Bay’s estimated Share of Search among wine brands in New Zealand decreased from 30.9% to 27.4%.
  • Across the 11 months ending August 2026, Cloudy Bay’s estimated Share of Search among wine brands in New Zealand peaked at 41.7% in December 2025 and was lowest at 24.9% in June 2026.

How did search popularity change for New Zealand wine brands in August 2026?

  1. In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%.

  2. In August 2026, Matua gained estimated Share of Search among wine brands in New Zealand, from 12.1% to 13.5%.

  3. In August 2026, Villa Maria gained estimated Share of Search among wine brands in New Zealand, from 6.7% to 7.3%.

  4. In August 2026, Church Road lost estimated Share of Search among wine brands in New Zealand, from 27.3% to 23.8%.

  5. Stoneleigh’s estimated Share of Search among wine brands in New Zealand has gained ground for 3 months in a row, from 2.8% to 4.2% in August 2026.

  6. In August 2026, Cloudy Bay rose from 2nd to 1st among wine brands in New Zealand.

How is Cloudy Bay measured?

Brandwave collects information about searches that people make online using Cloudy Bay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • cloudy bay
  • cloudy bay champagne
  • cloudy bay chardonnay
  • cloudy bay marlborough
  • cloudy bay near me
  • cloudy bay nz
  • cloudy bay online
  • cloudy bay pelorus
  • cloudy bay pelorus brut
  • cloudy bay pelorus rose
  • cloudy bay pinot
  • cloudy bay sauvignon blanc price
  • cloudy bay sav
  • cloudy bay shed
  • cloudy bay sparkling
  • cloudy bay te koko
  • cloudy bay te wahi
  • cloudy bay wine
  • cloudybay
  • cloudybay com
  • cloudybay wine
  • sauvignon cloudy bay
  • te koko o kupe cloudy bay
  • the cloudy bay shed

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How the Brand Demand Index is measured

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