Brancott Estate vs Cloudy Bay:Which is more popular by branded search in New Zealand?
In August 2026, Cloudy Bay had more branded searches than Brancott Estate among wine brands in New Zealand. Cloudy Bay was estimated to have 8.4K branded searches compared to Brancott Estate’s 400, and held a 27.4% Share of Search versus Brancott Estate’s 1.3%.
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Which is more popular in search, Brancott Estate or Cloudy Bay?
Compare the New Zealand wine brands people search for most. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cloudy Bay, Brancott Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudy Bay | Church Road | Matua | Saint Clair | Villa Maria | Stoneleigh | Oyster Bay | Yealands | Kim Crawford | Mud House | Giesen | Brancott Estate |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 27.6% | 9.4% | 7.9% | 7.5% | 2.4% | 3.4% | 2.8% | 2.8% | 2.3% | 1.5% | 1.6% |
| Nov 2025 | 41.6% | 20.3% | 8.2% | 7.4% | 6.9% | 2.3% | 3.2% | 3.1% | 2.2% | 2.3% | 1.4% | 1.2% |
| Dec 2025 | 41.7% | 23.4% | 6.5% | 5.9% | 5.8% | 2.5% | 4.1% | 2% | 1.9% | 3.5% | 1.4% | 1.3% |
| Jan 2026 | 40.7% | 24.9% | 7.2% | 6.4% | 6.1% | 2.7% | 2.8% | 2.2% | 1.9% | 2.3% | 1.3% | 1.3% |
| Feb 2026 | 41.5% | 22.3% | 8% | 7.5% | 5.8% | 2.3% | 3% | 2.4% | 2.5% | 2.2% | 1.3% | 1.2% |
| Mar 2026 | 35.6% | 21.1% | 11.9% | 8.2% | 6.9% | 3% | 3% | 2.7% | 2.4% | 2.4% | 1.4% | 1.4% |
| Apr 2026 | 33.2% | 24.1% | 12% | 7.9% | 5.6% | 3.3% | 3.6% | 2.5% | 2.7% | 2.5% | 1.6% | 1.1% |
| May 2026 | 27.9% | 24.7% | 12% | 8.7% | 8.8% | 2.8% | 4% | 2.5% | 3.2% | 2.7% | 1.7% | 1.1% |
| Jun 2026 | 24.9% | 22% | 19.8% | 6.8% | 8.2% | 3.3% | 3.8% | 2.8% | 2.3% | 2.7% | 2.1% | 1.2% |
| Jul 2026 | 27.1% | 27.3% | 12.1% | 7.5% | 6.7% | 3.8% | 4.4% | 2.3% | 2.8% | 2.7% | 1.9% | 1.4% |
| Aug 2026 | 27.4% | 23.8% | 13.5% | 7.5% | 7.3% | 4.2% | 4% | 3.2% | 2.8% | 2.8% | 2.1% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Brancott Estate and Cloudy Bay comparison changed over the last 12 months?
3 findings
- Cloudy Bay was ahead of Brancott Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brancott Estate’s estimated Share of Search among wine brands in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 610 to 400.
- Across the 11 months ending August 2026, Cloudy Bay’s estimated Share of Search among wine brands in New Zealand moved from 30.9% to 27.4%, and its estimated monthly branded searches moved from 11.7K to 8.4K.
How did search popularity change for New Zealand wine brands in August 2026?
2 changes
In August 2026, Cloudy Bay rose from 2nd to 1st among wine brands in New Zealand.
Estimated monthly branded searches for Brancott Estate in New Zealand fell 34.4% over 11 measured months, from 610 to 400 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brancott Estate’s and Cloudy Bay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brancott Estate
8 branded search terms
- brancott estate
- brancott estate brut cuvee
- brancott estate near me
- brancott estate pinot
- brancott estate sauvignon
- brancott estate wine
- brancottestate
- brancottestate com
Cloudy Bay
24 branded search terms
- cloudy bay
- cloudy bay champagne
- cloudy bay chardonnay
- cloudy bay marlborough
- cloudy bay near me
- cloudy bay nz
- cloudy bay online
- cloudy bay pelorus
- cloudy bay pelorus brut
- cloudy bay pelorus rose
- cloudy bay pinot
- cloudy bay sauvignon blanc price
- cloudy bay sav
- cloudy bay shed
- cloudy bay sparkling
- cloudy bay te koko
- cloudy bay te wahi
- cloudy bay wine
- cloudybay
- cloudybay com
- cloudybay wine
- sauvignon cloudy bay
- te koko o kupe cloudy bay
- the cloudy bay shed
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