Brandwave

How popular isBrancott Estate in search?

In August 2026, there were an estimated 400 branded searches for Brancott Estate in New Zealand which is down 34.4% over the last 11 months. Brancott Estate holds 1.3% estimated Share of Search among New Zealand wine brands and is ranked 12th of 12 competitors for search popularity.

Share of Search, August 2026
  1. Cloudy Bay27.4%
  2. Church Road23.8%
  3. Matua13.5%
  4. Saint Clair7.5%
  5. Villa Maria7.3%
  6. Stoneleigh4.2%
  7. Oyster Bay4%
  8. +2 more
  9. Mud House2.8%
  10. Giesen2.1%
  11. Brancott Estate1.3%
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Which wine brands compete with Brancott Estate?

Brancott Estate against wine brands in New Zealand, by month

Share of Search by month for Cloudy Bay, Church Road, Matua, Saint Clair, Villa Maria, Stoneleigh, Oyster Bay, Yealands, Kim Crawford, Mud House, Giesen, Brancott Estate. The figures are in the table below the chart.

View monthly share of search table
MonthCloudy BayChurch RoadMatuaSaint ClairVilla MariaStoneleighOyster BayYealandsKim CrawfordMud HouseGiesenBrancott Estate
Oct 202530.9%27.6%9.4%7.9%7.5%2.4%3.4%2.8%2.8%2.3%1.5%1.6%
Nov 202541.6%20.3%8.2%7.4%6.9%2.3%3.2%3.1%2.2%2.3%1.4%1.2%
Dec 202541.7%23.4%6.5%5.9%5.8%2.5%4.1%2%1.9%3.5%1.4%1.3%
Jan 202640.7%24.9%7.2%6.4%6.1%2.7%2.8%2.2%1.9%2.3%1.3%1.3%
Feb 202641.5%22.3%8%7.5%5.8%2.3%3%2.4%2.5%2.2%1.3%1.2%
Mar 202635.6%21.1%11.9%8.2%6.9%3%3%2.7%2.4%2.4%1.4%1.4%
Apr 202633.2%24.1%12%7.9%5.6%3.3%3.6%2.5%2.7%2.5%1.6%1.1%
May 202627.9%24.7%12%8.7%8.8%2.8%4%2.5%3.2%2.7%1.7%1.1%
Jun 202624.9%22%19.8%6.8%8.2%3.3%3.8%2.8%2.3%2.7%2.1%1.2%
Jul 202627.1%27.3%12.1%7.5%6.7%3.8%4.4%2.3%2.8%2.7%1.9%1.4%
Aug 202627.4%23.8%13.5%7.5%7.3%4.2%4%3.2%2.8%2.8%2.1%1.3%
Sep 2026————————————
  1. 1.Cloudy Bay

    27.4%

    moved from 2nd to 1st · 8.4K estimated branded searches · +8% vs prior month · +0.2 points

  2. moved from 1st to 2nd · 7.3K estimated branded searches · -6.7% vs prior month · -3.5 points

  3. 3.Matua

    13.5%

    held 3rd · 4.1K estimated branded searches · +20% vs prior month · +1.5 points

  4. held 4th · 2.3K estimated branded searches · +7.9% vs prior month · +0.1 points

  5. held 5th · 2.2K estimated branded searches · +16.7% vs prior month · +0.6 points

  6. moved from 7th to 6th · 1.3K estimated branded searches · +18.2% vs prior month · +0.4 points

  7. moved from 6th to 7th · 1.2K estimated branded searches · -1.6% vs prior month · -0.4 points

  8. 8.Yealands

    3.2%

    moved from 10th to 8th · 970 estimated branded searches · +47% vs prior month · +0.9 points

  9. moved from 8th to 9th · 860 estimated branded searches · +8.9% vs prior month · 0 points

  10. 10.Mud House

    2.8%

    moved from 9th to 10th · 860 estimated branded searches · +11.7% vs prior month · +0.1 points

  11. 11.Giesen

    2.1%

    held 11th · 640 estimated branded searches · +16.4% vs prior month · +0.2 points

  12. held 12th · 400 estimated branded searches · +2.6% vs prior month · -0.1 points

Compare search popularity between Brancott Estate and its closest rivals

How has branded search demand for Brancott Estate changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brancott Estate in New Zealand fell from 610 to 400.
  • Across the 11 months ending August 2026, Brancott Estate fell from 11th to 12th among wine brands in New Zealand.

How did search popularity change for New Zealand wine brands in August 2026?

  1. In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%.

  2. In August 2026, Matua gained estimated Share of Search among wine brands in New Zealand, from 12.1% to 13.5%.

  3. In August 2026, Villa Maria gained estimated Share of Search among wine brands in New Zealand, from 6.7% to 7.3%.

  4. In August 2026, Church Road lost estimated Share of Search among wine brands in New Zealand, from 27.3% to 23.8%.

  5. Stoneleigh’s estimated Share of Search among wine brands in New Zealand has gained ground for 3 months in a row, from 2.8% to 4.2% in August 2026.

  6. In August 2026, Cloudy Bay rose from 2nd to 1st among wine brands in New Zealand.

How is Brancott Estate measured?

Brandwave collects information about searches that people make online using Brancott Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • brancott estate
  • brancott estate brut cuvee
  • brancott estate near me
  • brancott estate pinot
  • brancott estate sauvignon
  • brancott estate wine
  • brancottestate
  • brancottestate com

How the Brand Demand Index is measured

Who owns Brancott Estate?

Brancott Estate is owned by Pernod Ricard Winemakers. Brandwave also tracks Church Road and Stoneleigh, owned by the same company, in New Zealand.

Do you work for Brancott Estate? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Brancott Estate your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.