Brandwave

Wine brands in New Zealand:Which brands are most popular in search?

In August 2026, Cloudy Bay was the most searched among wine brands in New Zealand, with an estimated 8.4K branded searches and 27.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Cloudy Bay27.4%
  2. Church Road23.8%
  3. Matua13.5%
  4. Saint Clair7.5%
  5. Villa Maria7.3%
  6. Stoneleigh4.2%
  7. Oyster Bay4%
  8. Yealands3.2%
  9. Kim Crawford2.8%
  10. Mud House2.8%
  11. +2 more

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Share of SearchLeaderboard

Compare the New Zealand wine brands people search for most. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wine brands in New Zealand, by month

Share of Search by month for Cloudy Bay, Church Road, Matua, Saint Clair, Villa Maria, Stoneleigh, Oyster Bay, Yealands, Kim Crawford, Mud House, Giesen. The figures are in the table below the chart.

View monthly share of search table
MonthCloudy BayChurch RoadMatuaSaint ClairVilla MariaStoneleighOyster BayYealandsKim CrawfordMud HouseGiesenBrancott Estate
Oct 202530.9%27.6%9.4%7.9%7.5%2.4%3.4%2.8%2.8%2.3%1.5%1.6%
Nov 202541.6%20.3%8.2%7.4%6.9%2.3%3.2%3.1%2.2%2.3%1.4%1.2%
Dec 202541.7%23.4%6.5%5.9%5.8%2.5%4.1%2%1.9%3.5%1.4%1.3%
Jan 202640.7%24.9%7.2%6.4%6.1%2.7%2.8%2.2%1.9%2.3%1.3%1.3%
Feb 202641.5%22.3%8%7.5%5.8%2.3%3%2.4%2.5%2.2%1.3%1.2%
Mar 202635.6%21.1%11.9%8.2%6.9%3%3%2.7%2.4%2.4%1.4%1.4%
Apr 202633.2%24.1%12%7.9%5.6%3.3%3.6%2.5%2.7%2.5%1.6%1.1%
May 202627.9%24.7%12%8.7%8.8%2.8%4%2.5%3.2%2.7%1.7%1.1%
Jun 202624.9%22%19.8%6.8%8.2%3.3%3.8%2.8%2.3%2.7%2.1%1.2%
Jul 202627.1%27.3%12.1%7.5%6.7%3.8%4.4%2.3%2.8%2.7%1.9%1.4%
Aug 202627.4%23.8%13.5%7.5%7.3%4.2%4%3.2%2.8%2.8%2.1%1.3%
Sep 2026————————————

This month’s ranking, August 2026

  1. 1.Cloudy Bay

    27.4%

    moved from 2nd to 1st · 8.4K estimated branded searches · +8% vs prior month · +0.2 points

  2. 2.Church Road

    23.8%

    moved from 1st to 2nd · 7.3K estimated branded searches · -6.7% vs prior month · -3.5 points

  3. 3.Matua

    13.5%

    held 3rd · 4.1K estimated branded searches · +20% vs prior month · +1.5 points

  4. 4.Saint Clair

    7.5%

    held 4th · 2.3K estimated branded searches · +7.9% vs prior month · +0.1 points

  5. 5.Villa Maria

    7.3%

    held 5th · 2.2K estimated branded searches · +16.7% vs prior month · +0.6 points

  6. 6.Stoneleigh

    4.2%

    moved from 7th to 6th · 1.3K estimated branded searches · +18.2% vs prior month · +0.4 points

  7. 7.Oyster Bay

    4%

    moved from 6th to 7th · 1.2K estimated branded searches · -1.6% vs prior month · -0.4 points

  8. 8.Yealands

    3.2%

    moved from 10th to 8th · 970 estimated branded searches · +47% vs prior month · +0.9 points

  9. 9.Kim Crawford

    2.8%

    moved from 8th to 9th · 860 estimated branded searches · +8.9% vs prior month · 0 points

  10. 10.Mud House

    2.8%

    moved from 9th to 10th · 860 estimated branded searches · +11.7% vs prior month · +0.1 points

  11. 11.Giesen

    2.1%

    held 11th · 640 estimated branded searches · +16.4% vs prior month · +0.2 points

  12. 12.Brancott Estate

    1.3%

    held 12th · 400 estimated branded searches · +2.6% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among wine brands in New Zealand?

In August 2026, Cloudy Bay was the most searched among wine brands in New Zealand, with an estimated 8.4K branded searches and 27.4% estimated Share of Search within this set. Church Road is in 2nd place, 3.6 percentage points behind at 23.8% Share of Search.

New Zealand wine brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cloudy Bay30.9% → 27.4%41.7%Dec 202524.9%Jun 20261st
Church Road27.6% → 23.8%27.6%Oct 202520.3%Nov 20252nd
Matua9.4% → 13.5%19.8%Jun 20266.5%Dec 20253rd
Saint Clair7.9% → 7.5%8.7%May 20265.9%Dec 20254th
Villa Maria7.5% → 7.3%8.8%May 20265.6%Apr 20265th
Stoneleigh2.4% → 4.2%4.2%Aug 20262.3%Nov 20259th → 6th
Oyster Bay3.4% → 4%4.4%Jul 20262.8%Jan 20266th → 7th
Yealands2.8% → 3.2%3.2%Aug 20262%Dec 20258th
Kim Crawford2.8%3.2%May 20261.9%Jan 20267th → 9th
Mud House2.3% → 2.8%3.5%Dec 20252.2%Feb 202610th
Giesen1.5% → 2.1%2.1%Aug 20261.3%Feb 202612th → 11th
Brancott Estate1.6% → 1.3%1.6%Oct 20251.1%Apr 202611th → 12th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cloudy Bay’s estimated Share of Search among wine brands in New Zealand decreased from 30.9% to 27.4%.
  • Across the 11 months ending August 2026, Church Road’s estimated Share of Search among wine brands in New Zealand decreased from 27.6% to 23.8%.
  • Across the 11 months ending August 2026, Matua’s estimated Share of Search among wine brands in New Zealand increased from 9.4% to 13.5%.
  • Across the 11 months ending August 2026, Stoneleigh’s estimated Share of Search among wine brands in New Zealand increased from 2.4% to 4.2%.
  • Across the 11 months ending August 2026, Oyster Bay’s estimated Share of Search among wine brands in New Zealand increased from 3.4% to 4%.
  • Across the 11 months ending August 2026, Giesen’s estimated Share of Search among wine brands in New Zealand increased from 1.5% to 2.1%.
  • Across the 11 months ending August 2026, Cloudy Bay’s estimated Share of Search among wine brands in New Zealand peaked at 41.7% in December 2025 and was lowest at 24.9% in June 2026.
  • Across the 11 months ending August 2026, Church Road’s estimated Share of Search among wine brands in New Zealand peaked at 27.6% in October 2025 and was lowest at 20.3% in November 2025.
  • Across the 11 months ending August 2026, Matua’s estimated Share of Search among wine brands in New Zealand peaked at 19.8% in June 2026 and was lowest at 6.5% in December 2025.
  • Across the 11 months ending August 2026, Saint Clair’s estimated Share of Search among wine brands in New Zealand peaked at 8.7% in May 2026 and was lowest at 5.9% in December 2025.
  • Across the 11 months ending August 2026, Villa Maria’s estimated Share of Search among wine brands in New Zealand peaked at 8.8% in May 2026 and was lowest at 5.6% in April 2026.
  • Across the 11 months ending August 2026, Stoneleigh’s estimated Share of Search among wine brands in New Zealand peaked at 4.2% in August 2026 and was lowest at 2.3% in November 2025.
  • Across the 11 months ending August 2026, Oyster Bay’s estimated Share of Search among wine brands in New Zealand peaked at 4.4% in July 2026 and was lowest at 2.8% in January 2026.
  • Across the 11 months ending August 2026, Yealands’ estimated Share of Search among wine brands in New Zealand peaked at 3.2% in August 2026 and was lowest at 2% in December 2025.
  • Across the 11 months ending August 2026, Kim Crawford’s estimated Share of Search among wine brands in New Zealand peaked at 3.2% in May 2026 and was lowest at 1.9% in January 2026.
  • Across the 11 months ending August 2026, Mud House’s estimated Share of Search among wine brands in New Zealand peaked at 3.5% in December 2025 and was lowest at 2.2% in February 2026.
  • Across the 11 months ending August 2026, Stoneleigh rose from 9th to 6th among wine brands in New Zealand.
  • Across the 11 months ending August 2026, Oyster Bay fell from 6th to 7th among wine brands in New Zealand.
  • Across the 11 months ending August 2026, Kim Crawford fell from 7th to 9th among wine brands in New Zealand.
  • Across the 11 months ending August 2026, Giesen rose from 12th to 11th among wine brands in New Zealand.
  • Across the 11 months ending August 2026, Brancott Estate fell from 11th to 12th among wine brands in New Zealand.
  • Across the 11 months ending August 2026, Saint Clair, Villa Maria, Yealands and Mud House held steady: their estimated Share of Search among wine brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand wine brands in August 2026?

  1. In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%.

  2. In August 2026, Matua gained estimated Share of Search among wine brands in New Zealand, from 12.1% to 13.5%.

  3. In August 2026, Villa Maria gained estimated Share of Search among wine brands in New Zealand, from 6.7% to 7.3%.

  4. In August 2026, Church Road lost estimated Share of Search among wine brands in New Zealand, from 27.3% to 23.8%.

  5. Stoneleigh’s estimated Share of Search among wine brands in New Zealand has gained ground for 3 months in a row, from 2.8% to 4.2% in August 2026.

  6. In August 2026, Cloudy Bay rose from 2nd to 1st among wine brands in New Zealand.

  7. In August 2026, Oyster Bay fell from 6th to 7th among wine brands in New Zealand.

  8. Estimated monthly branded searches for Giesen in New Zealand rose 12.3% over 11 measured months, from 570 to 640 in August 2026.

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