Church Road vs Giesen:Which is more popular by branded search in New Zealand?
In August 2026, Church Road had more branded searches than Giesen among wine brands in New Zealand. Church Road was estimated to have 7.3K branded searches compared to Giesen’s 640, and held a 23.8% Share of Search versus Giesen’s 2.1%.
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Which is more popular in search, Church Road or Giesen?
Compare the New Zealand wine brands people search for most. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Church Road, Giesen. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudy Bay | Church Road | Matua | Saint Clair | Villa Maria | Stoneleigh | Oyster Bay | Yealands | Kim Crawford | Mud House | Giesen | Brancott Estate |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 27.6% | 9.4% | 7.9% | 7.5% | 2.4% | 3.4% | 2.8% | 2.8% | 2.3% | 1.5% | 1.6% |
| Nov 2025 | 41.6% | 20.3% | 8.2% | 7.4% | 6.9% | 2.3% | 3.2% | 3.1% | 2.2% | 2.3% | 1.4% | 1.2% |
| Dec 2025 | 41.7% | 23.4% | 6.5% | 5.9% | 5.8% | 2.5% | 4.1% | 2% | 1.9% | 3.5% | 1.4% | 1.3% |
| Jan 2026 | 40.7% | 24.9% | 7.2% | 6.4% | 6.1% | 2.7% | 2.8% | 2.2% | 1.9% | 2.3% | 1.3% | 1.3% |
| Feb 2026 | 41.5% | 22.3% | 8% | 7.5% | 5.8% | 2.3% | 3% | 2.4% | 2.5% | 2.2% | 1.3% | 1.2% |
| Mar 2026 | 35.6% | 21.1% | 11.9% | 8.2% | 6.9% | 3% | 3% | 2.7% | 2.4% | 2.4% | 1.4% | 1.4% |
| Apr 2026 | 33.2% | 24.1% | 12% | 7.9% | 5.6% | 3.3% | 3.6% | 2.5% | 2.7% | 2.5% | 1.6% | 1.1% |
| May 2026 | 27.9% | 24.7% | 12% | 8.7% | 8.8% | 2.8% | 4% | 2.5% | 3.2% | 2.7% | 1.7% | 1.1% |
| Jun 2026 | 24.9% | 22% | 19.8% | 6.8% | 8.2% | 3.3% | 3.8% | 2.8% | 2.3% | 2.7% | 2.1% | 1.2% |
| Jul 2026 | 27.1% | 27.3% | 12.1% | 7.5% | 6.7% | 3.8% | 4.4% | 2.3% | 2.8% | 2.7% | 1.9% | 1.4% |
| Aug 2026 | 27.4% | 23.8% | 13.5% | 7.5% | 7.3% | 4.2% | 4% | 3.2% | 2.8% | 2.8% | 2.1% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Church Road and Giesen comparison changed over the last 12 months?
3 findings
- Church Road was ahead of Giesen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Church Road’s estimated Share of Search among wine brands in New Zealand moved from 27.6% to 23.8%, and its estimated monthly branded searches moved from 10.5K to 7.3K.
- Across the 11 months ending August 2026, Giesen’s estimated Share of Search among wine brands in New Zealand moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 570 to 640.
How did search popularity change for New Zealand wine brands in August 2026?
2 changes
In August 2026, Church Road lost estimated Share of Search among wine brands in New Zealand, from 27.3% to 23.8%.
Estimated monthly branded searches for Giesen in New Zealand rose 12.3% over 11 measured months, from 570 to 640 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Church Road’s and Giesen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Church Road
32 branded search terms
- church road
- church road cellar door
- church road chardonnay
- church road grand reserve
- church road grand reserve chardonnay
- church road grand reserve syrah
- church road gwen
- church road gwen pinot gris
- church road gwen rose
- church road mcdonald series
- church road mcdonald series chardonnay
- church road mcdonald series pinot gris
- church road mcdonald series syrah
- church road merlot
- church road merlot cabernet sauvignon
- church road near me
- church road new zealand
- church road nz
- church road pinot gris
- church road pinot noir
- church road rose
- church road sauvignon blanc
- church road syrah
- church road tom
- church road tom chardonnay
- church road tom syrah
- church road vineyard
- church road wine
- church road wine tasting
- church road winery
- churchroad
- churchroad wine
Giesen
8 branded search terms
- giesen
- giesen co nz
- giesen near me
- giesen new zealand
- giesen nz
- giesen pinot noir
- giesen sauvignon blanc
- giesen wine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.