Brandwave

How popular isBlack Barn in search?

In August 2026, there were an estimated 350 branded searches for Black Barn in New Zealand which is down 45.3% over the last 11 months. Black Barn holds 1.2% estimated Share of Search among New Zealand hawke's bay wineries and is ranked 7th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Craggy Range39.1%
  2. Church Road24.3%
  3. Mission Estate15.9%
  4. Elephant Hill9.2%
  5. Te Mata Estate7.3%
  6. Trinity Hill3%
  7. Black Barn1.2%
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Which hawke's bay wineries compete with Black Barn?

Black Barn against hawke's bay wineries in New Zealand, by month

Share of Search by month for Craggy Range, Church Road, Mission Estate, Elephant Hill, Te Mata Estate, Trinity Hill, Black Barn. The figures are in the table below the chart.

View monthly share of search table
MonthCraggy RangeChurch RoadMission EstateElephant HillTe Mata EstateTrinity HillBlack Barn
Oct 202533.4%24.5%18.6%11.6%7.3%3.1%1.5%
Nov 202537%19.4%20.2%10.9%7.5%3.5%1.4%
Dec 202533.2%21.4%20.9%11.1%7.6%4.5%1.3%
Jan 202632.1%20.9%21.2%11.7%7.9%4.6%1.5%
Feb 202631.3%20.7%21.2%11.4%9.8%4.5%1.2%
Mar 202635.2%21.4%19.3%10.6%8.5%4.1%0.95%
Apr 202633.8%22.4%19.1%12%7.7%3.9%1.1%
May 202632%19.3%15.6%23.1%6.3%3%0.84%
Jun 202641.6%23.5%15.3%8.3%7.2%3.2%0.9%
Jul 202637.9%24.9%17.7%8.7%6.9%2.9%0.99%
Aug 202639.1%24.3%15.9%9.2%7.3%3%1.2%
Sep 2026———————
  1. held 1st · 11.7K estimated branded searches · -1.4% vs prior month · +1.2 points

  2. held 2nd · 7.3K estimated branded searches · -6.7% vs prior month · -0.6 points

  3. held 3rd · 4.8K estimated branded searches · -14.4% vs prior month · -1.8 points

  4. held 4th · 2.7K estimated branded searches · +0.74% vs prior month · +0.5 points

  5. held 5th · 2.2K estimated branded searches · 0% vs prior month · +0.3 points

  6. held 6th · 910 estimated branded searches · +1.1% vs prior month · +0.2 points

  7. held 7th · 350 estimated branded searches · +12.9% vs prior month · +0.2 points

Compare search popularity between Black Barn and its closest rivals

How has branded search demand for Black Barn changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Black Barn in New Zealand fell from 640 to 350.
  • Across the 11 months ending August 2026, Black Barn’s estimated Share of Search among hawke's bay wineries in New Zealand held steady, from 1.5% to 1.2%.

How did search popularity change for New Zealand hawke's bay wineries in August 2026?

  1. In August 2026, Craggy Range gained estimated Share of Search among hawke's bay wineries in New Zealand, from 37.9% to 39.1%.

  2. In August 2026, Mission Estate lost estimated Share of Search among hawke's bay wineries in New Zealand, from 17.7% to 15.9%.

  3. In August 2026, Church Road lost estimated Share of Search among hawke's bay wineries in New Zealand, from 24.9% to 24.3%.

  4. Estimated monthly branded searches for Black Barn in New Zealand fell 45.3% over 11 measured months, from 640 to 350 in August 2026.

  5. Estimated monthly branded searches for Elephant Hill in New Zealand fell 44.6% over 11 measured months, from 5K to 2.7K in August 2026.

  6. Estimated monthly branded searches for Trinity Hill in New Zealand fell 31.1% over 11 measured months, from 1.3K to 910 in August 2026.

How is Black Barn measured?

Brandwave collects information about searches that people make online using Black Barn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • black barn cellar door
  • black barn wine tasting
  • black barn winery

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How the Brand Demand Index is measured

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