Black Barn vs Te Mata Estate:Which is more popular by branded search in New Zealand?
In August 2026, Te Mata Estate had more branded searches than Black Barn among hawke's bay wineries in New Zealand. Te Mata Estate was estimated to have 2.2K branded searches compared to Black Barn’s 350, and held a 7.3% Share of Search versus Black Barn’s 1.2%.
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Which is more popular in search, Black Barn or Te Mata Estate?
Compare the Hawke's Bay wineries visitors taste, dine and stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Te Mata Estate, Black Barn. The figures are in the table below the chart.
View monthly share of search table
| Month | Craggy Range | Church Road | Mission Estate | Elephant Hill | Te Mata Estate | Trinity Hill | Black Barn |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 24.5% | 18.6% | 11.6% | 7.3% | 3.1% | 1.5% |
| Nov 2025 | 37% | 19.4% | 20.2% | 10.9% | 7.5% | 3.5% | 1.4% |
| Dec 2025 | 33.2% | 21.4% | 20.9% | 11.1% | 7.6% | 4.5% | 1.3% |
| Jan 2026 | 32.1% | 20.9% | 21.2% | 11.7% | 7.9% | 4.6% | 1.5% |
| Feb 2026 | 31.3% | 20.7% | 21.2% | 11.4% | 9.8% | 4.5% | 1.2% |
| Mar 2026 | 35.2% | 21.4% | 19.3% | 10.6% | 8.5% | 4.1% | 0.95% |
| Apr 2026 | 33.8% | 22.4% | 19.1% | 12% | 7.7% | 3.9% | 1.1% |
| May 2026 | 32% | 19.3% | 15.6% | 23.1% | 6.3% | 3% | 0.84% |
| Jun 2026 | 41.6% | 23.5% | 15.3% | 8.3% | 7.2% | 3.2% | 0.9% |
| Jul 2026 | 37.9% | 24.9% | 17.7% | 8.7% | 6.9% | 2.9% | 0.99% |
| Aug 2026 | 39.1% | 24.3% | 15.9% | 9.2% | 7.3% | 3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Black Barn and Te Mata Estate comparison changed over the last 12 months?
3 findings
- Te Mata Estate was ahead of Black Barn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black Barn’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 640 to 350.
- Across the 11 months ending August 2026, Te Mata Estate’s estimated Share of Search among hawke's bay wineries in New Zealand held steady at 7.3%, and its estimated monthly branded searches moved from 3.1K to 2.2K.
How did search popularity change for New Zealand hawke's bay wineries in August 2026?
2 changes
Estimated monthly branded searches for Black Barn in New Zealand fell 45.3% over 11 measured months, from 640 to 350 in August 2026.
Estimated monthly branded searches for Te Mata Estate in New Zealand fell 30.9% over 11 measured months, from 3.1K to 2.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Black Barn’s and Te Mata Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Barn
3 branded search terms
- black barn cellar door
- black barn wine tasting
- black barn winery
Te Mata Estate
8 branded search terms
- te mata estate bullnose syrah
- te mata estate coleraine
- te mata estate new zealand
- te mata estate sauvignon blanc
- te mata estate syrah
- te mata estate vineyard
- te mata estate winery
- te mata wines
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.