Brandwave

Big Chill vs MOVe Logistics:Which is more popular?

In September 2026, MOVe Logistics had more branded searches than Big Chill among freight and logistics companies in New Zealand. MOVe Logistics had about 1,900 branded searches, while Big Chill had 1,110. MOVe Logistics made up 1.9% of all freight and logistics company searches we track, and Big Chill accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about freight and logistics companies, MOVe Logistics appeared in two of the four answers and Big Chill in none.

Among freight and logistics companies in New Zealand in September 2026

Who do people search for more?

MOVe Logistics, about 71% more searches than Big Chill

MOVe Logistics 1.9K searchesBig Chill 1.1K searches

Who does AI mention more?

MOVe Logistics, mentioned in 2 of 4 answers, Big Chill in 0

MOVe Logistics in 2 of 4Big Chill in 0 of 4

Who does AI recommend more?

MOVe Logistics, the only one of the two named

MOVe Logistics first in 2Big Chill never named

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Top freight and logistics companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, MOVe Logistics was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Big Chill did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mainfreight1st
  2. DHL2nd
  3. Fliway3rd
  4. MOVe Logistics4th
  5. Toll5th
  6. FedEx6th
  7. Big Chill–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mainfreight4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DHL3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fliway2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MOVe Logistics2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FedEx1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toll1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Chill0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about freight and logistics companies

4 answers
  • Asked ChatGPT

    “Which freight or logistics company should I hire in New Zealand?”

    1. 1Mainfreight
    2. 2Fliway
    3. 3DHL
  • Asked ChatGPT

    “What are the best freight and logistics companies in New Zealand?”

    1. 1Mainfreight
    2. 2DHL
    3. 3Fliway
    4. 4MOVe Logistics
    5. 5Toll
    6. 6FedEx
  • Asked ChatGPT

    “What's the best freight or logistics company in New Zealand for an overseas shipment?”

    1. 1Mainfreight
    2. 2DHL
  • Searched Google, AI Overview

    “freight forwarders nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “logistics companies nz”

    1. 1Mainfreight
    2. 2MOVe Logistics

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Big Chill or MOVe Logistics more popular in search?

This chart shows how often people search Google for Big Chill and MOVe Logistics by name. Each line represents a brand's share of searches for all seven freight and logistics companies we track, month by month, from searches in New Zealand.

Big Chill and MOVe Logistics among freight and logistics companies in New Zealand, by month

Share of searches by month for MOVe Logistics, Big Chill. The figures are in the table below the chart.

View monthly share of searches table
MonthDHLMainfreightFedExFliwayMOVe LogisticsBig ChillToll
Oct 202541.2%28.4%20.4%5.4%1.9%1.6%1.2%
Nov 202536.9%31.7%20.2%6.1%2.3%1.6%1.1%
Dec 202542.8%26.8%19.6%6.6%1.8%1.4%1.1%
Jan 202641.9%29.4%18.7%5.6%2.1%1.4%0.92%
Feb 202640.5%30%18.2%6.2%2.5%1.7%0.93%
Mar 202643.3%26.7%19.6%5.7%2.3%1.6%0.83%
Apr 202644.9%26.3%19.4%5.2%2%1.4%0.75%
May 202641.9%25.7%22.6%5.4%2.1%1.5%0.78%
Jun 202644.2%25.4%21.1%5.5%1.9%1.2%0.73%
Jul 202644.2%24.6%21.7%5.6%2%1.2%0.74%
Aug 202642.8%23.9%23.8%5.1%2.4%1.2%0.74%
Sep 202643.4%26.2%21.4%5.1%1.9%1.1%0.86%

How has the Big Chill and MOVe Logistics comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand freight and logistics companies in September 2026?

1 change
  1. Estimated monthly branded searches for Big Chill in New Zealand fell 30.6% over 12 measured months, from 1.6K to 1.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Big Chill’s and MOVe Logistics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Chill

2 branded search terms

  • big chill
  • big chill distribution

MOVe Logistics

1 branded search term

  • move logistics

How the Brand Demand Index is measured

Other head-to-heads among freight and logistics companies

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