BePure vs Swisse:Which is more popular?
In September 2026, BePure had more branded searches than Swisse among supplement brands in New Zealand. BePure had about 2,900 branded searches, while Swisse had 1,720. BePure made up 15.8% of all supplement brand searches we track, and Swisse accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about supplement brands, BePure appeared in three of the five answers and Swisse in one. BePure was mentioned before Swisse in every answer.
Who do people search for more?
BePure, about 69% more searches than Swisse
Who does AI mention more?
BePure, mentioned in 3 of 5 answers, Swisse in 1
Who does AI recommend more?
BePure, named ahead of Swisse in every answer
Follow BePure vs Swisse and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BePure was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Swisse was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BePure was listed before Swisse in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BePure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Healtheries2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Go Healthy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clinicians2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swisse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kiwiherb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Good Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thompson's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nature's Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about supplement brands
5 answers
Asked ChatGPT
“Which supplement brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best supplement brands in New Zealand?”
Asked ChatGPT
“What's the best supplement brand in New Zealand for daily health support?”
Searched Google, AI Overview
“best supplements”
Searched Google, AI Overview
“multivitamins nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BePure or Swisse more popular in search?
This chart shows how often people search Google for BePure and Swisse by name. Each line represents a brand's share of searches for all ten supplement brands we track, month by month, from searches in New Zealand.
Share of searches by month for BePure, Swisse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Healtheries | BePure | Go Healthy | Blackmores | Clinicians | Swisse | Kiwiherb | Good Health | Thompson's | Nature's Way |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.2% | 19.6% | 14.5% | 10.1% | 10.9% | 9.7% | 6.5% | 6.6% | 4.2% | 0.87% |
| Nov 2025 | 16.7% | 24.3% | 13.9% | 10.3% | 10.5% | 8% | 5.5% | 5.9% | 4.2% | 0.83% |
| Dec 2025 | 18.4% | 17.7% | 14.7% | 12% | 9.9% | 8.2% | 5.8% | 7.4% | 4.7% | 1.3% |
| Jan 2026 | 20.2% | 18% | 15.8% | 11.2% | 9.8% | 8.9% | 4.1% | 6.1% | 4.8% | 1.1% |
| Feb 2026 | 20.3% | 18.8% | 13.7% | 12.1% | 10% | 8.8% | 4.9% | 5.8% | 4.3% | 1.1% |
| Mar 2026 | 20.4% | 15.9% | 14.4% | 11.4% | 11.1% | 9.2% | 6.5% | 5.7% | 4.2% | 1.4% |
| Apr 2026 | 21.5% | 16.9% | 14.6% | 11.5% | 9.7% | 9% | 5% | 6.1% | 4.2% | 1.5% |
| May 2026 | 19.1% | 19.1% | 14.2% | 10.9% | 10.6% | 8.5% | 7.7% | 4.6% | 3.9% | 1.3% |
| Jun 2026 | 19.1% | 19.4% | 14.3% | 10.3% | 10.6% | 7.6% | 8.4% | 5.1% | 4% | 1.2% |
| Jul 2026 | 19.2% | 16.6% | 14% | 11.5% | 11.5% | 8.1% | 8.5% | 5.3% | 3.7% | 1.5% |
| Aug 2026 | 21% | 15% | 13.9% | 10.9% | 10.5% | 8.8% | 9.5% | 5.7% | 3.2% | 1.4% |
| Sep 2026 | 21.9% | 15.8% | 12.9% | 11.7% | 11% | 9.4% | 6.5% | 6.1% | 3.5% | 1.1% |
How has the BePure and Swisse comparison changed over the last 12 months?
3 findings
- BePure was ahead of Swisse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BePure’s share of searches among supplement brands in New Zealand moved from 19.6% to 15.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Swisse’s share of searches among supplement brands in New Zealand moved from 9.7% to 9.4%, and its estimated monthly branded searches moved from 1.8K to 1.7K.
How did search popularity change for New Zealand supplement brands in September 2026?
2 changes
In September 2026, Swisse overtook Kiwiherb to rank 6th among supplement brands in New Zealand, with 9.4% of the searches.
In September 2026, BePure gained share of searches among supplement brands in New Zealand, from 15% to 15.8%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using BePure’s and Swisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among supplement brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.