Brandwave

Bennett + Pearson Optometrists vs Kuske Eyewear:Which is more popular in New Zealand?

In October 2026, Bennett + Pearson Optometrists had more branded searches than Kuske Eyewear among Napier optometrists in New Zealand. Bennett + Pearson Optometrists had about 30 branded searches, while Kuske Eyewear had 20. Bennett + Pearson Optometrists made up 1.5% of all Napier optometrist searches we track, and Kuske Eyewear accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about Napier optometrists, Kuske Eyewear appeared in all three answers and Bennett + Pearson Optometrists in none.

Among Napier optometrists in New Zealand in October 2026

Who do people search for more?

Bennett + Pearson Optometrists, about 50% more searches than Kuske Eyewear

Bennett + Pearson Optometrists 30 searchesKuske Eyewear 20 searches

Who does AI mention more?

Kuske Eyewear, mentioned in every answer we collected

Kuske Eyewear in 3 of 3Bennett + Pearson Optometrists in 0 of 3

Who does AI recommend more?

Kuske Eyewear, the only one of the two named

Kuske Eyewear first in 3Bennett + Pearson Optometrists never named

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Top Napier optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kuske Eyewear appeared in all three answers. Bennett + Pearson Optometrists did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kuske Eyewear1st
  2. Herb Maynard Optometrist2nd
  3. Specsavers3rd
  4. OPSM4th
  5. Bennett + Pearson Optometrists–
  6. Pearson + Hooker Optometrists–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier optometrists

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bennett + Pearson Optometrists or Kuske Eyewear more popular in search?

This chart shows how often people search Google for Bennett + Pearson Optometrists and Kuske Eyewear by name. Each line represents a brand's share of searches for all six Napier optometrists we track, month by month, from searches in New Zealand.

Bennett + Pearson Optometrists and Kuske Eyewear among Napier optometrists in New Zealand, by month

Share of searches by month for Bennett + Pearson Optometrists, Kuske Eyewear. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversOPSMHerb Maynard OptometristBennett + Pearson OptometristsKuske EyewearPearson + Hooker Optometrists
Nov 202572.8%21.1%0.88%3.5%0.88%0.88%
Dec 202569.1%24.2%0.48%3.9%0.97%1.4%
Jan 202671.7%22.7%1.7%1.7%0.86%1.3%
Feb 202674.7%19.6%1.3%2.2%0.89%1.3%
Mar 202673.8%19.1%2.2%2.7%0.89%1.3%
Apr 202673.5%20%1.9%2.8%0.93%0.93%
May 202675.2%17%1.8%3.7%0.92%1.4%
Jun 202671.3%20.9%1.7%4.3%0.87%0.87%
Jul 202673.4%19.3%2.6%2.1%1%1.6%
Aug 202673.7%19.6%1.8%2.2%0.89%1.8%
Sep 202674%20.6%1.8%1.3%0.9%1.3%
Oct 202675.7%17.8%3%1.5%0.99%0.99%

How has branded search for Bennett + Pearson Optometrists and Kuske Eyewear changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Napier optometrists in October 2026?

2 changes

  1. In October 2026, Kuske Eyewear rose from 6th to 5th among Napier optometrists in New Zealand.

  2. Estimated monthly branded searches for Bennett + Pearson Optometrists in New Zealand fell 62.5% over 12 measured months, from 80 to 30 in October 2026.

How are Bennett + Pearson Optometrists’ and Kuske Eyewear’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bennett + Pearson Optometrists’ and Kuske Eyewear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bennett + Pearson Optometrists

2 branded search terms

  • bennett and pearson
  • bennett pearson

Kuske Eyewear

2 branded search terms

  • kuske
  • kuske eyewear

How the Brand Demand Index is measured

Other head-to-heads among Napier optometrists

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