Bastion vs Chemistry:Which is more popular in New Zealand?
In October 2026, Bastion had more branded searches than Chemistry among creative and integrated agencies in New Zealand. Bastion had about 750 branded searches, while Chemistry had 380. Bastion made up 6.8% of all creative and integrated agency searches we track, and Chemistry accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about creative and integrated agencies, Bastion appeared in two of the five answers and Chemistry in one. Bastion was mentioned before Chemistry in two out of three answers that named either.
Who do people search for more?
Bastion, about 2 searches for every 1 for Chemistry
Who does AI mention more?
Bastion, mentioned in 2 of 5 answers, Chemistry in 1
Who does AI recommend more?
Bastion, named ahead of Chemistry in 2 of 3 answers
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Top creative and integrated agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bastion was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chemistry was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bastion was listed before Chemistry in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Special Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Colenso BBDO3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Motion Sickness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McCann New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bastion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley St1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Saatchi & Saatchi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TBWA\New Zealand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chemistry1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Werk Agency1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about creative and integrated agencies
5 answers
Asked ChatGPT
“Which creative and integrated agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best creative and integrated agencies in New Zealand?”
Asked ChatGPT
“What's the best creative and integrated agency in New Zealand for a brand campaign?”
Searched Google, AI Overview
“creative agencies nz”
Searched Google, AI Overview
“creative advertising agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bastion or Chemistry more popular in search?
This chart shows how often people search Google for Bastion and Chemistry by name. Each line represents a brand's share of searches for all 16 creative and integrated agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Bastion, Chemistry. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stanley St | Motion Sickness | Special Group | McCann New Zealand | Bastion | Saatchi & Saatchi | TBWA\New Zealand | VML | Colenso BBDO | Previously Unavailable | Chemistry | Pitchblack Partners | Werk Agency | Ogilvy | Attraction Studio |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.1% | 15.7% | 7.5% | 1.7% | 8.2% | 8.1% | 3.8% | 3.4% | 4.4% | 2.9% | 3.4% | 1.9% | 1.3% | 1.7% | 1.6% |
| Dec 2025 | 34.8% | 16.4% | 7.3% | 5.2% | 7.1% | 5.8% | 3.4% | 2.4% | 3.8% | 2% | 1.9% | 2.5% | 3.1% | 1.9% | 1.1% |
| Jan 2026 | 43.6% | 13.6% | 6.5% | 2.3% | 5.9% | 5.8% | 3.4% | 1.9% | 4.8% | 2.1% | 2% | 1.7% | 1.7% | 1.8% | 1.7% |
| Feb 2026 | 27.3% | 16.7% | 5.6% | 2.8% | 12.9% | 6.8% | 5.7% | 2.2% | 4.5% | 3% | 4.2% | 2% | 1.6% | 1.5% | 2% |
| Mar 2026 | 27.3% | 17.6% | 5.8% | 3.9% | 8.5% | 6.7% | 3.8% | 1.9% | 5.5% | 3% | 7.3% | 2.4% | 1.6% | 1.7% | 2% |
| Apr 2026 | 27.9% | 19.7% | 7% | 7% | 6.7% | 4.6% | 3.9% | 1.9% | 4.6% | 3.1% | 3.8% | 2.5% | 1.6% | 2.2% | 2% |
| May 2026 | 24.1% | 15.3% | 8.3% | 6.9% | 11.3% | 4.8% | 4.1% | 2.3% | 3.9% | 3.2% | 5.6% | 2.6% | 2.1% | 1.9% | 2.1% |
| Jun 2026 | 23.5% | 14.7% | 8.5% | 6.9% | 9.7% | 5.8% | 4% | 2.4% | 5.8% | 3.1% | 5.3% | 2.1% | 2.5% | 2.3% | 2.1% |
| Jul 2026 | 25.5% | 16.4% | 7.2% | 7.3% | 8.6% | 5.1% | 4.2% | 2.5% | 6.3% | 2.8% | 3.6% | 2.2% | 2.2% | 2.4% | 1.8% |
| Aug 2026 | 27.2% | 17.3% | 7.2% | 5.2% | 9.8% | 5.5% | 5.7% | 1.8% | 4.5% | 2.4% | 3.6% | 2.4% | 2% | 1.8% | 2% |
| Sep 2026 | 23.1% | 14.8% | 15.2% | 6.1% | 8.3% | 5.7% | 3.9% | 2.9% | 3.8% | 3.1% | 3.6% | 1.6% | 1.3% | 2.2% | 2.5% |
| Oct 2026 | 26.4% | 19.6% | 7.9% | 7.6% | 6.8% | 5.4% | 3.7% | 3.7% | 3.5% | 3.5% | 3.5% | 1.9% | 1.9% | 1.7% | 1.5% |
How has branded search for Bastion and Chemistry changed in New Zealand over the last 12 months?
3 findings
- Bastion was ahead of Chemistry in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bastion’s share of searches among creative and integrated agencies in New Zealand moved from 8.2% to 6.8%, and its estimated monthly branded searches moved from 890 to 750.
- Across the 12 months ending October 2026, Chemistry’s share of searches among creative and integrated agencies in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 370 to 380.
How did search popularity change for New Zealand creative and integrated agencies in October 2026?
3 changes
In October 2026, McCann New Zealand overtook Bastion to rank 4th among creative and integrated agencies in New Zealand, with 7.6% of the searches.
In October 2026, VML overtook Colenso BBDO and 2 others to rank 8th among creative and integrated agencies in New Zealand, with 3.7% of the searches.
In October 2026, Bastion lost share of searches among creative and integrated agencies in New Zealand, from 8.3% to 6.8%.
How are Bastion’s and Chemistry’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Bastion’s and Chemistry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creative and integrated agencies
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