Balance CA vs More CA:Which is more popular?
In September 2026, Balance CA and More CA were level in searches among New Plymouth accounting firms in New Zealand, with an estimated 10 branded searches each, at 2.4% of the total each. When we asked ChatGPT and Google AI Overviews about New Plymouth accounting firms, More CA appeared in two of the four answers and Balance CA in none.
Who do people search for more?
Balance CA and More CA are searched for about as often as each other.
Who does AI mention more?
More CA, mentioned in 2 of 4 answers, Balance CA in 0
Who does AI recommend more?
More CA, the only one of the two named
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Top New Plymouth accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, More CA was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Balance CA did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Schurr & Ireland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
SBA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Baker Tilly Staples Rodway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mondo Advisory3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- More CA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BDO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Balance CA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KDG Accounting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about New Plymouth accounting firms
4 answers
Asked ChatGPT
“Which accounting firm should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in New Plymouth, New Zealand for a small business?”
Searched Google, AI Overview
“new plymouth accountants”
Searched Google, AI Overview
“accounting firm new plymouth”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Balance CA or More CA more popular in search?
This chart shows how often people search Google for Balance CA and More CA by name. Each line represents a brand's share of searches for all eight New Plymouth accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Balance CA, More CA. The figures are in the table below the chart.
View monthly share of searches table
| Month | BDO | Baker Tilly Staples Rodway | Schurr & Ireland | Mondo Advisory | SBA | Balance CA | KDG Accounting | More CA |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 27% | 24.3% | 8.1% | 2.7% | 2.7% | 2.7% | 2.7% |
| Nov 2025 | 36.1% | 27.8% | 19.4% | 8.3% | 2.8% | 2.8% | 2.8% | 0% |
| Dec 2025 | 39.3% | 25% | 17.9% | 7.1% | 3.6% | 3.6% | 3.6% | 0% |
| Jan 2026 | 41.9% | 19.4% | 16.1% | 9.7% | 6.5% | 3.2% | 3.2% | 0% |
| Feb 2026 | 40.5% | 16.2% | 18.9% | 8.1% | 8.1% | 2.7% | 2.7% | 2.7% |
| Mar 2026 | 31% | 28.6% | 16.7% | 7.1% | 9.5% | 4.8% | 2.4% | 0% |
| Apr 2026 | 36.4% | 27.3% | 11.4% | 9.1% | 4.5% | 2.3% | 9.1% | 0% |
| May 2026 | 33.3% | 30.8% | 12.8% | 7.7% | 10.3% | 2.6% | 2.6% | 0% |
| Jun 2026 | 27.5% | 32.5% | 17.5% | 10% | 5% | 2.5% | 5% | 0% |
| Jul 2026 | 36.7% | 26.7% | 13.3% | 10% | 6.7% | 3.3% | 3.3% | 0% |
| Aug 2026 | 36.1% | 22.2% | 13.9% | 8.3% | 11.1% | 2.8% | 2.8% | 2.8% |
| Sep 2026 | 46.3% | 19.5% | 12.2% | 7.3% | 7.3% | 2.4% | 2.4% | 2.4% |
How has the Balance CA and More CA comparison changed over the last 12 months?
3 findings
- Balance CA was ahead of More CA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Balance CA’s share of searches among New Plymouth accounting firms in New Zealand moved from 2.7% to 2.4%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, More CA’s share of searches among New Plymouth accounting firms in New Zealand moved from 2.7% to 2.4%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand New Plymouth accounting firms in September 2026?
0 changes
Neither Balance CA nor More CA moved beyond provider rounding among New Plymouth accounting firms in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Balance CA’s and More CA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Balance CA
2 branded search terms
- balance ca
- balanceca
More CA
1 branded search term
- more ca
Other head-to-heads among New Plymouth accounting firms
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