Ascent vs PlayTech:Which is more popular by branded search in New Zealand?
In August 2026, PlayTech had more branded searches than Ascent among computer retailers in New Zealand. PlayTech was estimated to have 1.3K branded searches compared to Ascent’s 80, and held a 0.36% Share of Search versus Ascent’s 0.02%.
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Which is more popular in search, Ascent or PlayTech?
Compare the stores New Zealanders buy computers, gaming PCs and parts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PlayTech, Ascent. The figures are in the table below the chart.
View monthly share of search table
| Month | PB Tech | Computer Lounge | Extreme PC | PlayTech | Ascent |
|---|---|---|---|---|---|
| Oct 2025 | 95% | 3.8% | 0.88% | 0.26% | 0.04% |
| Nov 2025 | 95.9% | 3% | 0.89% | 0.22% | 0.02% |
| Dec 2025 | 95.7% | 3.1% | 0.95% | 0.27% | 0.03% |
| Jan 2026 | 95.1% | 3.7% | 0.87% | 0.33% | 0.03% |
| Feb 2026 | 95.3% | 3.6% | 0.78% | 0.27% | 0.03% |
| Mar 2026 | 96% | 3% | 0.74% | 0.23% | 0.02% |
| Apr 2026 | 95.1% | 3.6% | 0.95% | 0.3% | 0.03% |
| May 2026 | 94.4% | 4.2% | 1.1% | 0.29% | 0.03% |
| Jun 2026 | 95% | 3.6% | 1.1% | 0.29% | 0.03% |
| Jul 2026 | 94.3% | 4.3% | 1.1% | 0.29% | 0.03% |
| Aug 2026 | 94.3% | 4.2% | 1.1% | 0.36% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Ascent and PlayTech comparison changed over the last 12 months?
3 findings
- PlayTech was ahead of Ascent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ascent’s estimated Share of Search among computer retailers in New Zealand moved from 0.04% to 0.02%, and its estimated monthly branded searches moved from 170 to 80.
- Across the 11 months ending August 2026, PlayTech’s estimated Share of Search among computer retailers in New Zealand moved from 0.26% to 0.36%, and its estimated monthly branded searches moved from 1.1K to 1.3K.
How did search popularity change for New Zealand computer retailers in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Ascent’s and PlayTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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