Brandwave

How popular isAscent in search?

In August 2026, there were an estimated 80 branded searches for Ascent in New Zealand which is down 52.9% over the last 11 months. Ascent holds 0.02% estimated Share of Search among New Zealand computer retailers and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. PB Tech94.3%
  2. Computer Lounge4.2%
  3. Extreme PC1.1%
  4. PlayTech0.36%
  5. Ascent0.02%
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Which computer retailers compete with Ascent?

Ascent against computer retailers in New Zealand, by month

Share of Search by month for PB Tech, Computer Lounge, Ascent. The figures are in the table below the chart.

View monthly share of search table
MonthPB TechComputer LoungeExtreme PCPlayTechAscent
Oct 202595%3.8%0.88%0.26%0.04%
Nov 202595.9%3%0.89%0.22%0.02%
Dec 202595.7%3.1%0.95%0.27%0.03%
Jan 202695.1%3.7%0.87%0.33%0.03%
Feb 202695.3%3.6%0.78%0.27%0.03%
Mar 202696%3%0.74%0.23%0.02%
Apr 202695.1%3.6%0.95%0.3%0.03%
May 202694.4%4.2%1.1%0.29%0.03%
Jun 202695%3.6%1.1%0.29%0.03%
Jul 202694.3%4.3%1.1%0.29%0.03%
Aug 202694.3%4.2%1.1%0.36%0.02%
Sep 2026—————

  1. 1.PB Tech

    94.3%

    held 1st · 344K estimated branded searches · +0.07% vs prior month · 0 points

  2. 2.Computer Lounge

    4.2%

    held 2nd · 15.5K estimated branded searches · -0.26% vs prior month · 0 points

  3. 3.Extreme PC

    1.1%

    held 3rd · 4K estimated branded searches · -0.75% vs prior month · 0 points

  4. 4.PlayTech

    0.36%

    held 4th · 1.3K estimated branded searches · +25.5% vs prior month · +0.1 points

  5. 5.Ascent

    0.02%

    held 5th · 80 estimated branded searches · -27.3% vs prior month · 0 points

Compare search popularity between Ascent and its closest rivals

How has branded search demand for Ascent changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ascent in New Zealand fell from 170 to 80.
  • Across the 11 months ending August 2026, Ascent’s estimated Share of Search among computer retailers in New Zealand held steady, from 0.04% to 0.02%.

How did search popularity change for New Zealand computer retailers in August 2026?

  1. Estimated monthly branded searches for PlayTech in New Zealand rose 23.1% over 11 measured months, from 1.1K to 1.3K in August 2026.

  2. Estimated monthly branded searches for Ascent in New Zealand fell 52.9% over 11 measured months, from 170 to 80 in August 2026.

  3. Estimated monthly branded searches for PB Tech in New Zealand fell 13.6% over 11 measured months, from 398K to 344K in August 2026.

How is Ascent measured?

Brandwave collects information about searches that people make online using Ascent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • ascent computers
  • ascent nz

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How the Brand Demand Index is measured

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