Brandwave

Ascent vs PB Tech:Which is more popular by branded search in New Zealand?

In August 2026, PB Tech had more branded searches than Ascent among computer retailers in New Zealand. PB Tech was estimated to have 344K branded searches compared to Ascent’s 80, and held a 94.3% Share of Search versus Ascent’s 0.02%.

Share of Search among computer retailers in New Zealand in August 2026Which is more popular in search, Ascent or PB Tech?
Ascent0.02%80 searches
vs
PB Tech94.3%344K searches
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Which is more popular in search, Ascent or PB Tech?

Compare the stores New Zealanders buy computers, gaming PCs and parts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ascent and PB Tech among computer retailers in New Zealand, by month

Share of Search by month for PB Tech, Ascent. The figures are in the table below the chart.

View monthly share of search table
MonthPB TechComputer LoungeExtreme PCPlayTechAscent
Oct 202595%3.8%0.88%0.26%0.04%
Nov 202595.9%3%0.89%0.22%0.02%
Dec 202595.7%3.1%0.95%0.27%0.03%
Jan 202695.1%3.7%0.87%0.33%0.03%
Feb 202695.3%3.6%0.78%0.27%0.03%
Mar 202696%3%0.74%0.23%0.02%
Apr 202695.1%3.6%0.95%0.3%0.03%
May 202694.4%4.2%1.1%0.29%0.03%
Jun 202695%3.6%1.1%0.29%0.03%
Jul 202694.3%4.3%1.1%0.29%0.03%
Aug 202694.3%4.2%1.1%0.36%0.02%
Sep 2026—————

How has the Ascent and PB Tech comparison changed over the last 12 months?

  • PB Tech was ahead of Ascent in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Ascent’s estimated Share of Search among computer retailers in New Zealand moved from 0.04% to 0.02%, and its estimated monthly branded searches moved from 170 to 80.
  • Across the 11 months ending August 2026, PB Tech’s estimated Share of Search among computer retailers in New Zealand moved from 95% to 94.3%, and its estimated monthly branded searches moved from 398K to 344K.

How did search popularity change for New Zealand computer retailers in August 2026?

  1. Estimated monthly branded searches for Ascent in New Zealand fell 52.9% over 11 measured months, from 170 to 80 in August 2026.

  2. Estimated monthly branded searches for PB Tech in New Zealand fell 13.6% over 11 measured months, from 398K to 344K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ascent’s and PB Tech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ascent

2 branded search terms

  • ascent computers
  • ascent nz

PB Tech

25 branded search terms

  • Pb Tech
  • pb tech computers
  • pb tech gaming pc
  • pb tech ipad
  • pb tech laptops
  • pb tech lower hutt
  • pb tech near me
  • pb tech nelson
  • pb tech new market
  • pb tech online
  • pb tech phones
  • pb tech power bank
  • pb tech queen street
  • pb tech sale
  • pb tech samsung phones
  • pb tech st luke
  • pb tech sylvia park
  • pb tech trade in
  • pb tech tvs
  • pbtech blackfriday
  • pbtech co nz
  • pbtech gaming pc
  • pbtech glenfield
  • pbtech nz
  • pbtech tablets

How the Brand Demand Index is measured

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