How popular isPlayTech in search?
In August 2026, there were an estimated 1.3K branded searches for PlayTech in New Zealand which is up 23.1% over the last 11 months. PlayTech holds 0.36% estimated Share of Search among New Zealand computer retailers and is ranked 4th of 5 competitors for search popularity.
PB Tech94.3%
Computer Lounge4.2%
Extreme PC1.1%
PlayTech0.36%
Ascent0.02%
Follow PlayTech and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which computer retailers compete with PlayTech?
Share of Search by month for PB Tech, Computer Lounge, PlayTech. The figures are in the table below the chart.
View monthly share of search table
| Month | PB Tech | Computer Lounge | Extreme PC | PlayTech | Ascent |
|---|---|---|---|---|---|
| Oct 2025 | 95% | 3.8% | 0.88% | 0.26% | 0.04% |
| Nov 2025 | 95.9% | 3% | 0.89% | 0.22% | 0.02% |
| Dec 2025 | 95.7% | 3.1% | 0.95% | 0.27% | 0.03% |
| Jan 2026 | 95.1% | 3.7% | 0.87% | 0.33% | 0.03% |
| Feb 2026 | 95.3% | 3.6% | 0.78% | 0.27% | 0.03% |
| Mar 2026 | 96% | 3% | 0.74% | 0.23% | 0.02% |
| Apr 2026 | 95.1% | 3.6% | 0.95% | 0.3% | 0.03% |
| May 2026 | 94.4% | 4.2% | 1.1% | 0.29% | 0.03% |
| Jun 2026 | 95% | 3.6% | 1.1% | 0.29% | 0.03% |
| Jul 2026 | 94.3% | 4.3% | 1.1% | 0.29% | 0.03% |
| Aug 2026 | 94.3% | 4.2% | 1.1% | 0.36% | 0.02% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.3% | 344K | +0.07% | 0 points | |
| 2, held 2nd | 4.2% | 15.5K | -0.26% | 0 points | |
| 3, held 3rd | 1.1% | 4K | -0.75% | 0 points | |
| 4, held 4th | 0.36% | 1.3K | +25.5% | +0.1 points | |
| 5, held 5th | 0.02% | 80 | -27.3% | 0 points |
1.
PB Tech94.3%
held 1st · 344K estimated branded searches · +0.07% vs prior month · 0 points
4.2%
held 2nd · 15.5K estimated branded searches · -0.26% vs prior month · 0 points
1.1%
held 3rd · 4K estimated branded searches · -0.75% vs prior month · 0 points
4.
PlayTech0.36%
held 4th · 1.3K estimated branded searches · +25.5% vs prior month · +0.1 points
5.
Ascent0.02%
held 5th · 80 estimated branded searches · -27.3% vs prior month · 0 points
Compare search popularity between PlayTech and its closest rivals
How has branded search demand for PlayTech changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PlayTech in New Zealand rose from 1.1K to 1.3K.
- Across the 11 months ending August 2026, PlayTech’s estimated Share of Search among computer retailers in New Zealand held steady, from 0.26% to 0.36%.
How did search popularity change for New Zealand computer retailers in August 2026?
3 changes
Estimated monthly branded searches for PlayTech in New Zealand rose 23.1% over 11 measured months, from 1.1K to 1.3K in August 2026.
Estimated monthly branded searches for Ascent in New Zealand fell 52.9% over 11 measured months, from 170 to 80 in August 2026.
Estimated monthly branded searches for PB Tech in New Zealand fell 13.6% over 11 measured months, from 398K to 344K in August 2026.
How is PlayTech measured?
Brandwave collects information about searches that people make online using PlayTech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- playtech computers
- playtech gaming pc
- playtech nz
Do you work for PlayTech? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is PlayTech your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.