Arborio vs Gusto:Which is more popular by branded search in New Zealand?
In August 2026, Arborio had more branded searches than Gusto among new plymouth destination restaurants in New Zealand. Arborio was estimated to have 970 branded searches compared to Gusto’s 750, and held a 14% Share of Search versus Gusto’s 10.8%.
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Which is more popular in search, Arborio or Gusto?
Compare restaurants diners can choose between for a meal out in New Plymouth, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arborio, Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Social Kitchen | Monica's Eatery | Arborio | Gusto |
|---|---|---|---|---|
| Oct 2025 | 54% | 21.7% | 11.5% | 12.8% |
| Nov 2025 | 58% | 19.2% | 11.8% | 11.1% |
| Dec 2025 | 55.1% | 23.4% | 11.5% | 10% |
| Jan 2026 | 58.2% | 22% | 10.6% | 9.3% |
| Feb 2026 | 59.3% | 19.5% | 8.6% | 12.6% |
| Mar 2026 | 61.3% | 20.2% | 7.3% | 11.3% |
| Apr 2026 | 59.2% | 22.9% | 8.8% | 9.1% |
| May 2026 | 56.9% | 18.3% | 14% | 10.8% |
| Jun 2026 | 58.7% | 17.8% | 12.4% | 11% |
| Jul 2026 | 55.4% | 21.7% | 12.7% | 10.1% |
| Aug 2026 | 51.9% | 23.3% | 14% | 10.8% |
| Sep 2026 | — | — | — | — |
How has the Arborio and Gusto comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Arborio took it in November 2025, Gusto took it in February 2026, Arborio took it in May 2026.
- Across the 11 months ending August 2026, Arborio’s estimated Share of Search among new plymouth destination restaurants in New Zealand moved from 11.5% to 14%, and its estimated monthly branded searches moved from 850 to 970.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among new plymouth destination restaurants in New Zealand moved from 12.8% to 10.8%, and its estimated monthly branded searches moved from 950 to 750.
How did search popularity change for New Zealand new plymouth destination restaurants in August 2026?
2 changes
In August 2026, Arborio gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 12.7% to 14%.
In August 2026, Gusto gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 10.1% to 10.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Arborio’s and Gusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.