Arborio vs Social Kitchen:Which is more popular by branded search in New Zealand?
In August 2026, Social Kitchen had more branded searches than Arborio among new plymouth destination restaurants in New Zealand. Social Kitchen was estimated to have 3.6K branded searches compared to Arborio’s 970, and held a 51.9% Share of Search versus Arborio’s 14%.
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Which is more popular in search, Arborio or Social Kitchen?
Compare restaurants diners can choose between for a meal out in New Plymouth, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Social Kitchen, Arborio. The figures are in the table below the chart.
View monthly share of search table
| Month | Social Kitchen | Monica's Eatery | Arborio | Gusto |
|---|---|---|---|---|
| Oct 2025 | 54% | 21.7% | 11.5% | 12.8% |
| Nov 2025 | 58% | 19.2% | 11.8% | 11.1% |
| Dec 2025 | 55.1% | 23.4% | 11.5% | 10% |
| Jan 2026 | 58.2% | 22% | 10.6% | 9.3% |
| Feb 2026 | 59.3% | 19.5% | 8.6% | 12.6% |
| Mar 2026 | 61.3% | 20.2% | 7.3% | 11.3% |
| Apr 2026 | 59.2% | 22.9% | 8.8% | 9.1% |
| May 2026 | 56.9% | 18.3% | 14% | 10.8% |
| Jun 2026 | 58.7% | 17.8% | 12.4% | 11% |
| Jul 2026 | 55.4% | 21.7% | 12.7% | 10.1% |
| Aug 2026 | 51.9% | 23.3% | 14% | 10.8% |
| Sep 2026 | — | — | — | — |
How has the Arborio and Social Kitchen comparison changed over the last 12 months?
3 findings
- Social Kitchen was ahead of Arborio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arborio’s estimated Share of Search among new plymouth destination restaurants in New Zealand moved from 11.5% to 14%, and its estimated monthly branded searches moved from 850 to 970.
- Across the 11 months ending August 2026, Social Kitchen’s estimated Share of Search among new plymouth destination restaurants in New Zealand moved from 54% to 51.9%, and its estimated monthly branded searches moved from 4K to 3.6K.
How did search popularity change for New Zealand new plymouth destination restaurants in August 2026?
2 changes
In August 2026, Arborio gained estimated Share of Search among new plymouth destination restaurants in New Zealand, from 12.7% to 14%.
In August 2026, Social Kitchen lost estimated Share of Search among new plymouth destination restaurants in New Zealand, from 55.4% to 51.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Arborio’s and Social Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arborio
3 branded search terms
- arborio menu
- arborio new plymouth menu
- arborio restaurant
Social Kitchen
7 branded search terms
- social kitchen menu
- social kitchen menu new plymouth
- social kitchen new plymouth
- social kitchen restaurant
- social kitchen restaurant new plymouth
- social kitchen taranaki
- the social kitchen new plymouth
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.