Monica's Eatery vs Ōkurukuru:Which is more popular in New Zealand?
In October 2026, Monica's Eatery had more branded searches than Ōkurukuru among New Plymouth destination restaurants in New Zealand. Monica's Eatery had about 1,900 branded searches, while Ōkurukuru had 1,040. Monica's Eatery made up 23% of all New Plymouth destination restaurant searches we track, and Ōkurukuru accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about New Plymouth destination restaurants, Ōkurukuru appeared in all three answers and Monica's Eatery in none.
Who do people search for more?
Monica's Eatery, about 83% more searches than Ōkurukuru
Who does AI mention more?
Ōkurukuru, mentioned in every answer we collected
Who does AI recommend more?
Ōkurukuru, the only one of the two named
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Top New Plymouth destination restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Ōkurukuru appeared in all three answers. Monica's Eatery did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Social Kitchen3 of 3Named in 3 of 3 ChatGPT answers- Ōkurukuru3 of 3Named in 3 of 3 ChatGPT answers
Table Restaurant & Lobby2 of 3Named in 2 of 3 ChatGPT answers- Gusto1 of 3Named in 1 of 3 ChatGPT answers
Arborio1 of 3Named in 1 of 3 ChatGPT answers- Monica's Eatery0 of 3Named in 0 of 3 ChatGPT answers
See every answer about New Plymouth destination restaurants
3 answers
Asked ChatGPT
“Which destination restaurant should I go to in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best destination restaurants in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best destination restaurant in New Plymouth, New Zealand for a meal out?”
Searched Google, AI Overview
“new plymouth restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“new plymouth dining”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Monica's Eatery or Ōkurukuru more popular in search?
This chart shows how often people search Google for Monica's Eatery and Ōkurukuru by name. Each line represents a brand's share of searches for all six New Plymouth destination restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Monica's Eatery, Ōkurukuru. The figures are in the table below the chart.
View monthly share of searches table
| Month | Social Kitchen | Monica's Eatery | Gusto | Ōkurukuru | Arborio | Table Restaurant & Lobby |
|---|---|---|---|---|---|---|
| Nov 2025 | 44.1% | 18% | 10.4% | 14.7% | 10.9% | 1.9% |
| Dec 2025 | 43.2% | 21.9% | 9.4% | 13.4% | 10.4% | 1.6% |
| Jan 2026 | 44.5% | 21.3% | 9.1% | 14.2% | 9.9% | 0.98% |
| Feb 2026 | 45.8% | 18.6% | 12.1% | 15.2% | 7.7% | 0.58% |
| Mar 2026 | 47.7% | 19.4% | 10.9% | 14.5% | 6.7% | 0.85% |
| Apr 2026 | 46.3% | 22% | 8.8% | 13.9% | 8.1% | 0.81% |
| May 2026 | 44.8% | 17.6% | 10.4% | 13% | 13.2% | 0.95% |
| Jun 2026 | 45.8% | 16.8% | 10.6% | 14.6% | 11.4% | 0.84% |
| Jul 2026 | 45.8% | 21.7% | 10.3% | 9.2% | 12.5% | 0.57% |
| Aug 2026 | 39.6% | 23.7% | 11.1% | 10.5% | 14.1% | 1% |
| Sep 2026 | 40.7% | 20.5% | 13.4% | 12.3% | 11.9% | 1.2% |
| Oct 2026 | 39.1% | 23% | 12.7% | 12.6% | 11.5% | 1.1% |
How has branded search for Monica's Eatery and Ōkurukuru changed in New Zealand over the last 12 months?
3 findings
- Monica's Eatery was ahead of Ōkurukuru in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Monica's Eatery’s share of searches among New Plymouth destination restaurants in New Zealand moved from 18% to 23%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 12 months ending October 2026, Ōkurukuru’s share of searches among New Plymouth destination restaurants in New Zealand moved from 14.7% to 12.6%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand New Plymouth destination restaurants in October 2026?
2 changes
In October 2026, Monica's Eatery gained share of searches among New Plymouth destination restaurants in New Zealand, from 20.5% to 23%.
Ōkurukuru’s share of searches among New Plymouth destination restaurants in New Zealand has gained ground for 3 months in a row, from 9.2% to 12.6% in October 2026.
How are Monica's Eatery’s and Ōkurukuru’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Monica's Eatery’s and Ōkurukuru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monica's Eatery
1 branded search term
- monicas eatery
Ōkurukuru
2 branded search terms
- okurukuru
- okurukuru winery
Other head-to-heads among New Plymouth destination restaurants
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