Gusto vs Social Kitchen:Which is more popular in New Zealand?
In October 2026, Social Kitchen had more branded searches than Gusto among New Plymouth destination restaurants in New Zealand. Social Kitchen had about 3,230 branded searches, while Gusto had 1,050. Social Kitchen made up 39.1% of all New Plymouth destination restaurant searches we track, and Gusto accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about New Plymouth destination restaurants, Social Kitchen appeared in all three answers and Gusto in one. Social Kitchen was mentioned before Gusto in every answer.
Who do people search for more?
Social Kitchen, about 3 searches for every 1 for Gusto
Who does AI mention more?
Social Kitchen, mentioned in every answer we collected
Who does AI recommend more?
Social Kitchen, named ahead of Gusto in every answer
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Top New Plymouth destination restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Social Kitchen appeared in all three answers. Gusto was mentioned in one out of three: in one of the three ChatGPT answers. Social Kitchen was listed before Gusto in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Social Kitchen3 of 3Named in 3 of 3 ChatGPT answers
Ōkurukuru3 of 3Named in 3 of 3 ChatGPT answers
Table Restaurant & Lobby2 of 3Named in 2 of 3 ChatGPT answers- Gusto1 of 3Named in 1 of 3 ChatGPT answers
Arborio1 of 3Named in 1 of 3 ChatGPT answers
Monica's Eatery0 of 3Named in 0 of 3 ChatGPT answers
See every answer about New Plymouth destination restaurants
3 answers
Asked ChatGPT
“Which destination restaurant should I go to in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best destination restaurants in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best destination restaurant in New Plymouth, New Zealand for a meal out?”
Searched Google, AI Overview
“new plymouth restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“new plymouth dining”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gusto or Social Kitchen more popular in search?
This chart shows how often people search Google for Gusto and Social Kitchen by name. Each line represents a brand's share of searches for all six New Plymouth destination restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Social Kitchen, Gusto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Social Kitchen | Monica's Eatery | Gusto | Ōkurukuru | Arborio | Table Restaurant & Lobby |
|---|---|---|---|---|---|---|
| Nov 2025 | 44.1% | 18% | 10.4% | 14.7% | 10.9% | 1.9% |
| Dec 2025 | 43.2% | 21.9% | 9.4% | 13.4% | 10.4% | 1.6% |
| Jan 2026 | 44.5% | 21.3% | 9.1% | 14.2% | 9.9% | 0.98% |
| Feb 2026 | 45.8% | 18.6% | 12.1% | 15.2% | 7.7% | 0.58% |
| Mar 2026 | 47.7% | 19.4% | 10.9% | 14.5% | 6.7% | 0.85% |
| Apr 2026 | 46.3% | 22% | 8.8% | 13.9% | 8.1% | 0.81% |
| May 2026 | 44.8% | 17.6% | 10.4% | 13% | 13.2% | 0.95% |
| Jun 2026 | 45.8% | 16.8% | 10.6% | 14.6% | 11.4% | 0.84% |
| Jul 2026 | 45.8% | 21.7% | 10.3% | 9.2% | 12.5% | 0.57% |
| Aug 2026 | 39.6% | 23.7% | 11.1% | 10.5% | 14.1% | 1% |
| Sep 2026 | 40.7% | 20.5% | 13.4% | 12.3% | 11.9% | 1.2% |
| Oct 2026 | 39.1% | 23% | 12.7% | 12.6% | 11.5% | 1.1% |
How has branded search for Gusto and Social Kitchen changed in New Zealand over the last 12 months?
3 findings
- Social Kitchen was ahead of Gusto in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Gusto’s share of searches among New Plymouth destination restaurants in New Zealand moved from 10.4% to 12.7%, and its estimated monthly branded searches moved from 930 to 1.1K.
- Across the 12 months ending October 2026, Social Kitchen’s share of searches among New Plymouth destination restaurants in New Zealand moved from 44.1% to 39.1%, and its estimated monthly branded searches moved from 3.9K to 3.2K.
How did search popularity change for New Zealand New Plymouth destination restaurants in October 2026?
2 changes
In October 2026, Social Kitchen lost share of searches among New Plymouth destination restaurants in New Zealand, from 40.7% to 39.1%.
In October 2026, Gusto lost share of searches among New Plymouth destination restaurants in New Zealand, from 13.4% to 12.7%.
How are Gusto’s and Social Kitchen’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Gusto’s and Social Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gusto
2 branded search terms
- gusto new plymouth
- gusto new plymouth menu
Social Kitchen
3 branded search terms
- social kitchen
- social kitchen menu
- social kitchen taranaki
Other head-to-heads among New Plymouth destination restaurants
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